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Electric vehicle users have a lot of demand and great market potential, so there are many companies that produce electric vehicles, including a number of well-known head brands, such as Yadea, Tailing, Emma, Knife, etc., in order to compete for more sales markets, in addition to the price war that is often seen, Yadea, Knife and other brands began to roll up "takeaway cars", why is this happening? Insiders share 3 reasons.
Get a preliminary understanding of what a delivery truck is
Because electric vehicles are economical and the cost of use is relatively low, the vast majority of takeaway brothers use electric vehicles, but in order to facilitate the use of takeaway brothers, some companies specialize in the production of "takeaway cars".
The takeaway car is specially designed for the takeaway brother, for example, it has stronger power performance, longer mileage, supports quick battery replacement, has a large rear shelf, has a spacious front gear, and can put two takeaway boxes in the front and back at the same time.
In addition, in order to facilitate the takeaway brother to charge the mobile phone, you can also use the high-current USB charging interface, the sturdy mobile phone holder, and some vehicles can be projected to map navigation and so on.
In a word, the takeaway car is more suitable for the daily riding of the takeaway brother, and it is an electric car specially built for the takeaway brother, which is slightly different from the traditional electric car.
In addition to the price war, Yadea and Xiaodao began to roll up the "takeaway car", and insiders shared 3 reasons
Traditional electric vehicle brands, in order to increase sales, in addition to the price war, many brands have also begun to roll up takeaway cars, such as Yadea and Xiaodao, have launched a variety of takeaway cars specially built for delivery workers, why turn to this market? There are three main reasons.
Sales of electric vehicles are gradually decreasing
The rapid development of electric vehicles has been around for several years, and in the past few years, electric vehicles have shown a rapid growth trend, and even increased sales year after year. However, some data show that the growth of major electric vehicle brands will slow down in 2023, and some brands will even lose money.
The gradual decrease in the sales of electric vehicles is caused by a variety of reasons, in order to increase the sales of electric vehicles, electric vehicle brands have tried their best, first of all, to provoke a price war, electric vehicle brands compete with each other, very involution, followed by to open up new sales markets, and start selling takeaway cars is a new area of competition.
Takeaway trucks have a large sales volume and a high frequency of replacement
In the past two years, due to various reasons, the number of delivery workers has increased rapidly, including delivery boys, errand runners, crowdsourcing brothers, etc., these delivery workers need to have their own means of transportation, and electric vehicles are their best choice.
Due to the large number of takeaways and the large base, the sales of takeaway cars are very large, and the usage rate of takeaway trucks is very high, driving hundreds of kilometers every day, and the distance run in a day keeps up with the journey of an ordinary car owner for a week, or even more.
Due to the high usage rate of takeaway cars, takeaway cars are easy to break, which leads to the high frequency of takeaway car replacement, ordinary car owners need to replace it in 5~7 years, and takeaway cars need to be replaced once in 1~2 years, so the market potential of takeaway cars is very large.
There are several brands specializing in the production of food delivery trucks, and the profits of enterprises are very high
It is precisely because of the characteristics of takeaway trucks that there are many brands specializing in the production of takeaway trucks, such as Shenyuan, which has rich experience and technology due to the early layout of takeaway trucks, and survives very well.
Due to the relatively high unit price of takeaway cars, the profits of takeaway cars are still considerable, and the profits of production enterprises are very high.
Summary:
The current electric vehicle sales market is not optimistic, and there is a decrease in sales, so in addition to the price war, electric vehicle brands have begun to roll up takeaway cars by a number of leading brands, specializing in creating suitable models for takeaway brothers. There are three main reasons why we started to push takeaway trucks, namely, electric vehicle sales insurance, large sales of takeaway trucks, high replacement frequency, and high profits of takeaway trucks.
So, what else do you think is causing EV brands to start pushing for food delivery? Everyone is welcome to leave a comment