Li Yapeng's "salary arrears" finally apologized with Li Yapeng's video, which can be regarded as an explanation to the public for the time being.
The incident was roughly on May 13, a netizen posted that he helped Li Yapeng to engage in live broadcasting, and the team helped work for free, but after making money with the goods, Li Yapeng actually replaced the team, and owed employees salaries, and even did not pay social security. As soon as Li Yapeng was urged, the other party did not respond when he mentioned money.
In response, on May 14, Li Yapeng posted a video response.
In the response video, he called the other party "classmate Zhao", saying that he was still short of about 60,000 yuan in severance compensation, and was actively solving this problem, "I believe it will be solved before getting off work", and then apologized to the other party and colleagues who left the company a year or two ago, saying "After more than a year of hard work, more than 90% of the compensation has been paid, and victory is in sight." ”
And in February, Li Yapeng said in the live broadcast that he had repaid his debts for more than ten years and had eaten takeout for a week;
Looking further back, he himself posted an article admitting that he owed 40 million in debt, "paying for his mistakes", had agreed on a repayment plan with the other party, and had been working hard to repay the money all these years.
So from the well-known Xiaosheng, the ex-husband of the diva to the debt-ridden now, there are hot searches on the news related to money disputes from time to time, and many netizens can't help but feel distressed: How did Brother Yapeng get like this?
The subtle thing is that Faye Wong's current boyfriend Nicholas Tse has also been in the news frequently in the past few days, but he has already begun to enter the fashion version from the entertainment version, going to London to watch the early spring show of a certain brand;
A blockbuster shot was made in a park in London.
Some time ago, I also went to Italy to promote the work "Customs Show" at the Udine Film Festival, and took a photo with Zhang Yimou.
And Faye Wong has been in a state of seclusion recently, but she just sent a flower basket to the drama actor Yin Fang's drama "Faust", on which the queen of heaven wrote "Yin Fang, great", which jumped on the hot search.
In short, everyone seems to be living a good life, lively and lively, and everyone has a share in the hot search. But some netizens couldn't help but ask, why did they also have a relationship with Faye Wong and love business, why did Nicholas Tse rise and Li Yapeng lose so badly?
Without stepping on it, let's combine the information that everyone can find, and analyze the differences in the way the two sides do business.
First, investment vision
The reason why Li Yapeng is keen on business is because being an actor is not what he wants to do, he revealed, "I'm not like my college classmates, people know that they want to be actors as soon as they graduate, but I can't, since I entered the actor industry, I began to look for opportunities to escape from ......"
So after his sophomore earned his first money with "Testimony of Youth", he began to invest in advertising companies.
After tasting the sweetness in the business field, Li Yapeng spent money lavishly, and then actively invested to make money, from websites to media companies to bars and restaurants. So much so that Faye Wong said that he was an "octopus" for a while.
In addition to traditional investment, Li Yapeng also has some more "idealistic" blueprints, he once said, "I want to do three things, one is to build a Yanran Angel Foundation Children's Hospital for my daughter; One is the COART, which is a continuation of my own 20 years of artistic life before; The third thing that I want to do from my heart is to do it, which is Academy China. ”
Among these ideas, Yanran is doing public welfare, COART and China Academy are both "art" IPs that Li Yapeng wants to play, he has an idealistic side, hoping to make an artistic utopia, and earn income through multiple channels by launching a certain IP. But this kind of investment in the early stage of the investment is huge, and the return may not be as fast as imagined, in the early days of facing the media, Li Yapeng often said, that is, "no hurry, really not in a hurry".
And Nicholas Tse was born in an acting family, and half of the reason for his debut and signing a long-term contract with the company was to repay the debts of his old father, so he would be more conservative in terms of investment. And Yang Shoucheng, the boss of Emperor, was also keen on investing in real estate and shops, and would tell his artists that if he wanted to preserve the value of his assets, he could buy some shops.
For this reason, Nicholas Tse bought four or five shops, and Yang Shoucheng also gave him a shop, so that Nicholas Tse liked to mention the title of "King of Flower Street Shop".
After Hong Kong records began to decline, Nicholas Tse turned his career focus to movies, and found that there was a market for post-production during filming, so he began to try to start a business, and made a film post-production company in the name of "PO Chaoting", and then for a while because he was obsessed with cooking, he began to try to find someone to talk about cooperation.
Judging from the way they invest, both of them have actually invested a lot, and the scope is quite wide, and they both want to try to make IP. But the difference between Nicholas Tse and Li Yapeng is that he tends to focus on the fields he is more familiar with, such as doing film post-production, he can go to filming and then take over the post-production work, and the same is true for variety shows, so that he can more easily take advantage of opportunities and win resources.
In terms of doing IP, Li Yapeng is the invisible boss, except for the fanfare snow mountain town, other projects have not played the name of Li Yapeng and his works, and Li Yapeng has faded out of the film and television circle in order to do business, and there is no work to continue to circle fans and solid fans, in fact, it is difficult to bring goods, let alone bring those properties that cannot move tens of millions, and it is difficult for ordinary people to buy a big bieno because of Li Yapeng's fame.
Relatively speaking, Nicholas Tse sells food, although the price is also a "star price", but ordinary people can afford it, and he has been active in the circle, his fans have continued to grow, and everyone will "buy goods" in order to support him, which is the difference between being a fan economy and a businessman.
In terms of doing business, Nicholas Tse is still an idol, while Li Yapeng is a pure businessman, but his investment vision is not necessarily accurate.
Second, the way of doing things.
Li Yapeng and Nicholas Tse's business has encountered a lot of ups and downs.
Li Yapeng Everyone knows that many of the projects he has invested in have had problems, and after the collapse of the snow-capped mountain town, he revealed in 2022 that he also invested in an RV camp.
This RV camp, according to him, should have made money, but during the special period of three years, tourism was not developed, and he also lost a lot, and in the end he had to sell some of the equipment of the RV camp to regain his blood.
Now, Li Yapeng should still have some business on hand, such as the hot pot restaurant that was promoted in a high-profile manner last year, and his tea delivery, which are all going on. In the face of business failure, his way of dealing with the problem is to go into the common live broadcast with goods, in this way to make money to pay off debts, and try to turn over by continuing to invest.
But the crux of the problem is still that Li Yapeng himself doesn't like acting, and naturally there are no new fans without works, but because of his fame, he will be accused of being on the hot search for a little thing, such as debts and salaries, etc., which makes him a kind of "middle-aged debt" image, which may not be beneficial to his goods and follow-up investment career.
And Nicholas Tse has also encountered several entrepreneurial crises.
In 2011, Nicholas Tse moved the company to an office that occupied four floors, and spent hundreds of millions of dollars to buy the most advanced equipment, as a result, with the development of science and technology, many customers have begun to use software to deal with the later stage, the business volume is decreasing, but the operating costs are increasing, Nicholas Tse can only find a way to support the Hong Kong company through the Shanghai branch in the mainland to receive orders, and even some of his endorsements to the Hong Kong company is responsible.
Later, he converted 60% of PO Chaoting's equity into 350 million shares in Han Media, but he still couldn't get rid of the loss, and finally chose to close the Hong Kong company and transfer his heart to the mainland. It also cooperated with mainland companies to become a film and television post-production company.
This difficulty made Nicholas Tse spend 50 million to buy a lesson. Another "accident" was that his cookie product was detected to be problematic, to which he also posted a response, saying that it was only a substance produced in the food baking process, and it did not mean that the cookie itself had added harmful substances.
However, his store in Central eventually chose to close because he couldn't survive the cold winter of the industry. said that it was transferred to online sales, but now Nicholas Tse's online store has rarely seen related cookie products.
That is to say, when you encounter a problem that is difficult to solve, it is important to let go in time. In fact, Li Yapeng has also been able to let go, and if it doesn't work, he will give up, the problem is that there are too many businesses and too many things, and it is not easy for "Octopus" to stop.
And the bigger problem is that as soon as Li Yapeng didn't act, he didn't "tear down the east wall and make up the west wall", the reason why Nicholas Tse was able to survive the difficulties twice, one was to give his business resources to PO Chaoting, and the other was to issue a statement in time to explain the problem of cookies and use the aura of the artist to stabilize fans and consumers. And these two things, Li Yapeng, who doesn't like to be an artist, consumed them early.
To sum up, for artists, works are the foundation of life.
Of course, artists can do business, but celebrities "make a big move", and a little problem is easy to cause a storm of public opinion, and in the process of doing business, artists usually invest generously, so it is not excluded that there are some middlemen or people who fish in troubled waters from "pumping", so that consumers pay, and consumers no longer consume after finding that the payment is not worth it, so the loss will still return to the artist.
Therefore, how to deepen your own brand IP is also a business idea.
Nicholas Tse's path is to do what he is familiar with and control, and use his own resources to attract investment and develop more possibilities, for example, now he has tried to use the "Fengwei" IP to make a music festival, which can be regarded as a good combination of acting and business. Anyway, if he doesn't do well, he still has his acting career.
And Li Yapeng should have learned some lessons, and the tea he makes now is also a field he is more familiar with, and how much he can earn with live streaming is also in his pocket, so he should be able to pay out before he gets off work, so I don't know how his hot pot business is doing?
In the final analysis, there are still walls between industries, if an artist wants to be a simple businessman, he must transform to the end, and if he just treats his business as a side business, then he still has to work his own business, not put the cart before the horse. There is no intersection between Fengpeng, but their business experience is still worth thinking about, have you got it?