Chinanews.com, Shanghai News, May 14 (Zheng Yingying) Hengjie's "There is always beauty here" new product launch conference was held in Shanghai Yuyuan Garden on the 13th. Hengjie and China National Geographic co-presented the photo exhibition "There is Always Beauty Here", which was also held concurrently with the Yu Garden in Shanghai from May 11 to 13.
——Chapter 1: Encounters, a Beautiful Departure
From beautiful spaces to public spaces to living spaces, consumers' demand for a better experience in space is constantly escalating. At the press conference, Ruan Weihua, senior vice president of marketing of Hengjie Group, and Sun Ying, vice president of China National Geographic Magazine, talked about the cooperation together. The cooperation between Hengjie and China National Geographic is based on the common pursuit of a better space. Hengjie hopes to protect the quality experience of each bathroom space with technology, focus and professionalism, so that the guardian is not only at home, but also goes to the distance to accompany consumers on every journey.
During the cooperation period, Hengjie also joined hands with China National Geographic on Douyin and Weibo to open the "There is always beauty here" cooperation topic activity, and Ruan Weihua, senior vice president of marketing of Hengjie Group, also shared freshly released data at the event site - the cooperation topic received 590 million views on the Douyin platform as of the 13th press conference, and 210 million topic reads on Weibo. This cooperation also successfully landed on Tmall and opened the first super brand day activity of domestic brands in the bathroom industry.
- Chapter 2: Exploration and Beautiful Journey
In the morning, you can watch the morning light on Dongji Island, stroll through the streets and alleys of the ancient capital of Luoyang at noon, and let go under the starry sky of the rain crash at night, so as to start an immersive journey of exploring the beautiful space.
Whether they are in a beautiful space, a public space or a living space, people expect a better experience. At the press conference, Hengjie made a stunning appearance with three full-bathroom space solutions.
For example, Hengjie · The R10 smart toilet with the appearance design of the starry sky is equipped with a double 0 pressure technology platform, on the one hand, the flushing sound is smaller, and on the other hand, it can be connected to the external water source, and you can choose water purification or other medicinal lotions to make the cleaning cleaner and more secure.
Chapter 3: Return to a beautiful space
As a well-known brand of domestic sanitary ware, Hengjie not only focuses on technological innovation to meet the actual needs of consumers for product functions, but also has a deeper insight into consumers' own needs and comprehensive requirements of aesthetics that take into account function and appearance, and is committed to creating a bathroom space that is both practical and beautiful.
At the scene, Mr. Lu Jia, senior product director of Hengjie, released Hengjie's "quality life" full-bathroom space solution. The Quanwei Space Solution breaks the traditional practice of meeting a single demand or several needs by a single product, and creates a multi-product matrix to meet multiple needs of the solution cluster.
Based on understanding the actual needs of the Chinese people's all-bathroom space, the program brings more possibilities to consumers with professional design, services and products. With its intelligent manufacturing and supply chain guarantee, Hengjie has provided support for the implementation of the program.
Hengjie pays attention to the three-dimensional integration of design, products and services. At the press conference, a number of new products of Hengjie were launched simultaneously, such as the R10 smart toilet with a breakthrough external water source, the N8S ultra-thin wall-hung smart toilet with a breakthrough built-in water tank, and the T11 Zhizhen series shower with dual-control cold water pre-discharge function and other smart new products were unveiled to meet the more diverse needs of consumers.
In addition to space design and products, providing intimate, worry-free and reassuring services is an important support for the "quality life" full-bathroom space solution. Hengjie pioneered 11 service IPs such as flash service, more than 3,000 service networks and more than 10,000 service engineers, etc., which strengthened service capacity building. The newly upgraded "one-stop full bathroom renewal" flash 3.0 service, 24-hour remote worry relief service and 1350 service system are committed to bringing consumers a smarter, more convenient and cleaner quality bathroom experience.
Relying on Hengjie's "quality life" full-bathroom space solution, Hengjie and well-known designer Liang Jinghua's co-branded bathroom space was also unveiled at the scene. Combined with contemporary living aesthetics, at the press conference, Mr. Liang Jinghua shared a fully concealed bathroom solution inspired by the cross-border cooperation between Hengjie and China National Geographic. With the theme of exploring beauty and purity, and the core keywords of "environment", "quietness" and "purity", the space realizes the beauty brought by the bathroom space in the nature, spirit and experience.
——Chapter 4: New Enlightenment, Beautiful Prospects
The theme forum of "New Trends of Home Furnishing and Beautiful Life in 2024" focused on how to better resonate with consumers.
Sun Ying, Vice President of China National Geographic Magazine, Liang Jinghua, a well-known designer, Lu Shen, General Manager of Home Life Marketing and User Operation of Taotian Group, Hu Yanan, Secretary-General of the Housing Industry Branch of China Building Decoration Association, and Ruan Weihua, Senior Marketing Vice President of Hengjie Group, discussed the new trends of consumers' pursuit of higher quality behind the new tourism boom, the pursuit of better space experience, and how brands, products, designs, and services can advance with the era of quality consumption.
At the event, Hengjie and Tmall simultaneously released the "2024 White Paper on a Better Life at Home". Ruan Weihua said that Hengjie's "quality life" full-bathroom space solution is based on the insight into consumers' new life experience and quality pursuit. Driven by intelligence, Hengjie continues to launch a number of intelligent benchmark products, in-depth layout in multiple sectors, and is the first to launch the "one-stop Quanwei Renewal" flash service and other measures to meet the "changing" needs of the new generation of consumers. (ENDS)
Editor: Zheng Yingying