French women are beautiful, with an effortless, laid-back and casual feeling, no matter how old they are or what occasion they are in, they can show themselves with an elegant and fashionable image. Some people may think that their beauty is natural, but in fact, any detail that contributes to outstanding temperament needs to be carefully cultivated, even the scalp and hair.
FORVIL, a century-old French SPA luxury hair care brand, began in Paris, France in 1924 and has a history of 100 years until 2024. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France and the opening of the Paris Olympic Games in France, FORVIL Windsor Forest held a French traceability activity, and jointly created an IP called #Centennial French Luxury Hair Care Tour# with Xiaohongshu. From May 13th to June 12th, users can search and click on the keyword #Centennial Luxury Hair Care Tour on Xiaohongshu to enter the H5 activity page to experience and learn more about the French traceability itinerary.
Hurry up with Xiaohongshu and follow this FORVIL Windsor Forest 100-year luxury hair care journey and start a French SPA skincare-like hair care experience!
First stop: Paris - in-depth cooperation channels to reveal the secret of luxury hair care
FORVIL Windsor Forest can provide consumers with SPA-level care products, experience professional scalp testing, and also has a number of five-star SPA direct flagship stores in Europe, and exclusively settled in high-end places such as golf private clubs. At the first stop of the 100-year journey of tracing the origin of luxury, the brand came to Paris, walked into these high-end places, and revealed the secret of luxury hair care.
Apogee Premium Scalp Care is a long-standing partner of FORVIL Windsor Forest, and is committed to providing practical support to customers through the careful selection of gentle and effective hair care products. Founder (M.D.) Alexandre Duvernois highly appreciated the concept and products of FORVIL Windsor Woods: "FORVIL Windsor Forest is able to study and propose specific solutions to the actual needs of consumers, and their products have achieved the results we wanted, so that they do not add alcohol, silicone oil, thionate and other unreasonable ingredients. The 8 skincare-grade lady serums have a variety of benefits for the scalp, such as nourishing, strengthening, brightening and repairing damaged hair. The product is not only good for the hair, but also for the scalp. Strictness and high quality standards are the reasons why we chose FORVIL Windsor Forest. ”
In addition, the five-star hotel Bowmann Hotel Bowmann in Paris, located next to the Champs-Elysées in Paris, and the high-end club Paris Santa Cloud Golf Club, which is popular with French dignitaries and celebrities, FORVIL Forest Windsor has also received high praise. Due to the high-end tonality and excellent environment of the hotel and club, as well as the century-old history of FORVIL Windsor Forest, high-quality hair care products, impeccable care services, and a full range of customized sensory experiences, the perfect interpretation of the luxury tonality of France, the care products can meet various needs, and are favored by high-net-worth individuals such as politicians and celebrities, celebrities and celebrities.
Second stop: Bordeaux - trace the source of sturgeon caviar and witness the healing power of natural ingredients
Over the years, FORVIL has specialized in luxury formulas, blending 8 kinds of skincare-grade lady essence ingredients, plus master fragrance blending, to bring the ultimate care to the scalp and hair. Among them, there is also the conservation secret from the Landes Forest, sturgeon caviar.
The second stop of the FORVIL Windsor Forest Centennial Luxury Journey is the Landes Forest in Bordeaux. Located at 45 degrees north latitude, the largest forest in Western Europe, west of the Atlantic Ocean, with constant temperature in all seasons, with constant temperature hot spring water, and the precious Siberian sturgeon grows. After 6-11 years of intensive farming, and only harvesting the eggs in September and December, the larger the caviar particles, the higher the value, and the caviar selected by FORVIL Windsor Forest has a diameter of 2.5 mm, which is of high quality, and the extract is rich in vitamins, proteins, and lipids, which can provide sufficient nutrition for the hair.
Taking the star product "FORVIL Windsor Forest Caviar Ampoule Hair Mask" as an example, each hair mask and each ampoule essence oil are infused with precious French Lands Forest caviar extract to create moisturizing and repairing power, help restore the health and shine of hair, and with the master-level fragrance, it is committed to creating a SPA-level luxury hair care experience at home, which is deeply loved by consumers.
The third stop: Montpellier - overseas new product launch conference, the century-old black pearl hair essential oil was launched
On May 17th, French time, FORVIL Windsor Forest will hold a new product launch conference in Montpellier, and the 100-year-old black pearl hair essential oil will be launched in the warm Mediterranean sun. This hair oil is infused with baobab seed oil, bour walnut seed oil, alder seed oil, magnolia bark extract, ginger root extract, beta-carotene and other precious plant essence ingredients, redefining the new standard of essential oil quality and will further enhance the French spa luxury hair care experience.
At the beginning of the establishment of FORVIL Windsor Forest in 1924, in order to pay tribute to the first black female star Josephine Baker, the "Black Pearl" perfume was launched. And because this year is the 100th anniversary of the birth of FORVIL Windsor Forest, the brand has recreated the classic perfume bottle from a hundred years ago and launched a century-old limited hair essence oil.
Going back to the origin, this is the embodiment of the brand's cultural heritage, and it is also a manifestation of adhering to the ultimate quality. FORVIL Windsor Forest's 100-year luxury hair care journey can allow more people to foresee the huge impact of the brand on the future industry and consumer groups - abandon the flash effect and return the value to the product itself.