In the past two years, the outdoor wave has prevailed. For a time, frisbee, camping, cycling and other urban light outdoor sports have become a trend among young people. Outdoor sports have changed from a niche professional sport to a trendy lifestyle.
There are many reasons for the transformation, but the core reason is that in the current involution, urban people are extremely eager for nature and freedom.
Under this trend, "the distant place" has become a scarce resource in urban life, allowing people to quickly "recover" in a short weekend, and can switch freely between the city and the outdoors.
Meilan Lake, as the second largest man-made lake in downtown Shanghai, is known as "the most beautiful place in northern Shanghai". At the beginning of its construction, it was a well-known camping resort in Shanghai.
With the opening of Meilanhu Station of Rail Transit Line 7, Meilan Lake can be regarded as the closest lakeview camping area to the city.
However, for more than ten years since the development of Meilan Lake, it has never been able to get out of the positioning of the leisure scenic spot, and due to the lack of corresponding commercial service facilities, it cannot meet the further needs of tourists, so it can only stay for a short time, and the value of resources has not been fully utilized.
Not only tourists, but also a large number of residents in the surrounding residential communities and high-net-worth customers in the villa area also lack landmark consumption places.
The advent of CIMC Meilan Lake Gemdale Plaza may break this situation.
CIMC Meilan Lake Gemdale Plaza is located in the core area of Baoshan Luodian.
When it comes to Luodian, many Shanghainese may still be relatively unfamiliar.
In fact, the history of Luodian can be traced back to the end of the Yuan Dynasty, because it is located at the northeast estuary of Shanghai, and was once a prosperous commercial town in the south of the Yangtze River.
With the change of the times and the evolution of transportation modes, Luodian has gradually lost its geographical advantages in the era of water transportation, and the prosperity of the past is no longer there.
Fortunately, the latest version of the urban plan "Shanghai 2035" defines Luodian as a central town, bringing new impetus to Luodian's development. The once important commercial town began to revitalize and gradually re-energized in the wave of urban development.
The first is the introduction of industry.
As one of the city's five biomedical industry characteristic parks, Baoshan North Shanghai Biomedical Industrial Park has landed here, opening the whole industrial chain layout of corporate headquarters, R&D and production. A number of major biomedical industry projects have been signed and settled, injecting unprecedented industrial vitality into this land.
The second is the gradual formation of micro-resort cultural tourism destinations.
The beautiful ecological environment has made Meilan Lake quickly out of the circle and has become a popular destination for outdoor activities. People enjoy the fun of nature here by kayaking, beach games, camping and picnics, walking and fishing, cycling around the lake, etc.
*Image source @ Jinluo store
Whether it is a parent-child family, a cute pet owner, or a friend of three or two, you can find a new enjoyment of lakeside leisure here. Not only is the lake area hot, but also the check-in content such as Luodian ancient town tour and Baoshan Temple prayer has also become a part of the micro-vacation.
It is worth mentioning that the urban landscape axis of Meilan Lake Road is also constantly enriched.
In addition to the Meilan Lake Scenic Area, the Nobel Science and Technology Park on the east side has been opened, and the Meilan Lake Central Park on the west side is also about to be completed, which is bound to bring more micro-vacation customers and new ways to play.
The implementation of the plan has brought significant benefits to Luodian, attracting a group of young people, including industrial office crowds and foreign tourists who come for leisure and vacation on weekends and holidays. With that comes all sorts of interesting and different new ways of living.
In this context, the lack of commercial facilities has become a prominent pain point in Luodian, and there is a lack of landmark businesses that match the urban development to undertake the consumption power of demand for quality life.
CIMC Meilan Lake Gemdale Plaza is an important part of the largest TOD complex in North Shanghai.
Its TOD complex has a total construction area of about 700,000 square meters, in addition to the 135,000 square meters of CIMC Meilan Lake Gemdale Plaza, there are 200,000 square meters of office space, 130,000 square meters of residences, 20,000 square meters of talent apartments and a 5,700 square meters boutique hotel.
The project enjoys significant location advantages.
The first is convenient transportation.
The commercial part is seamlessly connected to Meilanhu Station of Line 7, and areas such as Gucun, Shangda, Jing'an Temple CBD and Houtan Expo can be conveniently and directly connected by subway.
In addition, the project is only a 10-minute drive from the entrance and exit of S7 Huchong Expressway, and is also interconnected with G1501 Ring Expressway, S20 Outer Ring Expressway, S6 Huxiang Expressway and other areas along the line, connecting Baoshan urban area and adjacent areas such as Jiading and Taicang. The Hutai Highway where it is located is the main road, which can be directly transferred to the outer ring to connect the north-south elevated highway, which is very friendly to self-driving travel.
The second is that commercial scarcity is high enough.
CIMC Meilan Lake Gemdale Plaza is the only large-scale commercial center in Luodian, which contains nearly 200 residential projects, more than 40 schools and 4 hospitals within 5KM, radiating about 369,000 permanent residents, and the project is adjacent to the Meilan Lake Scenic Area, effectively undertaking the commercial needs of residents and foreign tourists in the area.
The third is the Twin Lakes TOD business.
CIMC Meilan Lake Gemdale Plaza is not only a TOD business, but also sits on the excellent ecological landscape resources of Meilan Lake and Meilan West Lake, which is very scarce in the city.
The unique resource advantages also give commercial design more space for imagination, combined with natural landscapes to provide people with richer scene experience and business combinations, and create new lifestyles and micro-vacation models.
From the perspective of plate characteristics, this large-scale complex has formed a rare giant experiential urban life circle integrating leisure and tourism, residence, business and office in North Shanghai.
*Customer group mood map | Source: @unsplash
The needs of people in this urban life circle are also very diverse.
They may need a sophisticated business at their doorstep, which can not only meet the needs of daily consumption, but also allow the whole family to enjoy relaxation and pleasure; They may pursue a quality ideal life, pay attention to the sense of experience and personalized lifestyle, and need high-quality social space and parent-child entertainment venues; They may love nature and enjoy outdoor experiences, and are frequent visitors to camping, playing frisbee and cooking wild food on the shore of Meilan Lake.
In the face of diversified living needs, CIMC Meilan Lake Gemdale Plaza is positioned as a gathering place for a better life in North Shanghai.
Let's take a look at the basic data of the project first:
Commercial construction area: 135,000 square meters
The overall structure of the business: corridor block + Mall
Commercial floors: B1-L5
Commercial parking spaces: 3,021
From the perspective of structural structure, CIMC Meilan Lake Gemdale Plaza is divided into 5#6#7#8# "ten" plots by municipal roads. Among them, 6#8# is the box business hall A and hall B, and 5#7# is the corridor block commercial named Lanxiang and Huli, and the plots are connected by air corridors to form a "U" shaped structure.
*The two buildings on the upper left and the upper right are Box Commercial Hall A and Hall B, and the two buildings on the lower left and right are the corridor block commercial names, Lanxiang and Huli, respectively
The L2 and L3 floors of Hall A are connected to the subway entrance, introducing multiple ground floor (3 floors) to create multiple major pedestrian entrances and exits, connecting the mall's interior space with the wider urban environment and creating a smoother connection from top to bottom.
As the first large-scale commercial in the region, it is not wrong to do a "large and comprehensive" one-stop business format, but the spatial design and business planning presented by CIMC Meilan Lake Gemdale Plaza are obviously based on the project party's deep insight into the regional consumer groups.
Hall A is positioned as the home of the trend, mainly introducing international fast fashion, national fashion retail and quality catering, etc., for people who love life, are creative and pursue individuality, aiming to create a vibrant young energy field.
Hall B is positioned as a parent-child gathering, taking into account the needs of families of all ages, and introducing "necessities" such as children's retail, children's amusement, new energy and lifestyle to fully meet the needs of Little Sun families.
Lan Xiang is positioned as a fireworks restaurant, focusing on "fireworks" and "nightlife", which is a green social scene for sunshine, coffee and light meals during the day, and transformed into a lively and enjoyable fireworks life social place for drinking and meeting friends at night, creating a 24-hour life.
Huli is positioned as a pet and has a home, designed for pet owners, and will become a gathering place for all forms of pet-related businesses, combined with the open form of the block, to create a pet social landmark in North Shanghai.
From the perspective of spatial scenes, CIMC Meilan Lake Gemdale Plaza integrates people's increasingly personalized, diversified and creative experience needs into the design, and meets the needs of different groups of people by building a multi-dimensional space.
TOD Sky Plaza
The sky plaza on the L3 floor of Hall A and the sky corridor on the L2 floor are seamlessly connected to the subway station.
This design not only forms a multi-first-floor commercial plan for the scarce subway in Shanghai, but also creates more urban space, thereby stimulating a richer urban life.
Swag box vertical cool park
Halls A and B are connected to each other on floors L2-L4 through an ultra-wide corridor, creating Shanghai's first floating U-shaped pool at the corridor.
In the future, the 12-meter-high see-through space will be combined with extreme sports, bringing together the most fun sports such as skate parks, as well as retail and community resources to create a cool space.
It is foreseeable that Swag box will become a trendy hub for outdoor sports enthusiasts, and will actively cooperate with brands in the future to create outdoor sports scenes such as lawn outings and beach vacations, and become a venue for brand offline interactive activities, brand limited-time flash mobs and fun community activities.
Exclusive square for pets
Located on the first floor of the outdoor lake, the exclusive square for pets is a project team that keenly captures the needs of "pet owners", provides complete pet-friendly facilities for pet lovers, and builds a social space for pet lovers to interact with pets and communicate with pet friends.
Extra-large pillar-free children's entertainment space
Hall B has opened a pillar-free children's entertainment space, emphasizing experiential and theme-based, providing a third space for parent-child socialization to meet the leisure and entertainment needs of parent-child families.
It can be seen that CIMC Meilan Lake Gemdale Plaza brings outdoor, natural, healthy and leisure lifestyle elements into the shopping center through ingenious and innovative space design.
While trying to blur the boundaries between commercial space and nature, it also echoes the site characteristics of Meilan Lake Cultural Tourism Destination, and continues the pleasant and comfortable external environment indoors, aiming to provide a multi-level spatial experience to meet the needs of different customer groups.
Obviously, CIMC Meilan Lake Gemdale Plaza has surpassed the system of traditional shopping malls, and conveys a strong holiday atmosphere and a new way of life from the perspective of space scene design and business layout.
In our opinion, the significance of CIMC Meilan Lake Gemdale Plaza is not only to fill the regional commercial gap, but also to supplement the Meilan Lake Scenic Area in terms of scene experience and commercial content, and become a micro-vacation cultural tourism destination.
Tourists who originally stayed for a short time can explore more in CIMC Meilan Lake Gemdale Plaza:
Outdoor enthusiasts can try more interesting projects here; Parent-child families can choose experiential, immersive, and interesting parent-child services to enjoy high-quality "baby walking"; Pet lovers can enjoy a good time with the "furry children" in the lake, and have the opportunity to meet "like-minded friends".
In addition, the extended operation of Lan Xiang also provides people with a new way to experience the nightlife of Meilan Lake.
Write at the end
It is important to know that the threshold for TOD project development is very high, which not only requires developers to have sufficient financial strength and comprehensive development experience, but also needs to have the ability to manage the property for a long time.
Obviously, CIMC Industry City and Gemdale Commercial and Real Estate behind CIMC Meilan Lake Gemdale Plaza TOD are strong.
Backed by CIMC Group, CIMC Industrial Mall, as one of the group's strategic business segments, ranks among the top 10 industrial park operators in China, and can be called an expert in industrial park operation.
Gemdale Property & Investment, objectively speaking, is a latecomer to the commercial real estate track, but it has developed rapidly, and its "Gemdale Plaza" product line has gained a high reputation in many cities.
With the strong alliance of the two powerful enterprises, we have every reason to believe that CIMC Meilan Lake Gemdale Plaza, which is expected to enter the market at the end of this year, will become a leveraging point for the development of commerce in North Shanghai.