Jin Mao, this time the start is going to make a new move...
A while ago, Brother Tao went to see Jinmao Mansion in Central, and after parking the car,
The security guard actually asked me if I wanted to help wash the car when I saw that there was a lot of dust on the car?
At that time, I was stunned, I had seen so many real estates, and it was the first time I had heard of helping to wash cars.
I even asked if there was a charge? After getting a free reply, I watched the security guard take out the cleaning tools and clean the car carefully.
I remember that two months ago, when Brother Tao shared the case of Jinmao Mansion in Central, he mentioned that they started from the five dimensions of aesthetics, detail, technology, service, and brand power to lead the market trend.
At that time, Jinmao Mansion in Central once became the focus of the whole industry, and many of its practices in product building, demonstration area services, and brand communication became a reference for peer benchmarking.
Especially in terms of services that are easy to imitate, many marketers immediately follow their demonstration area services after seeing Jinmao Mansion in Central, and even the clothes are "reproduced" as they are.
However, when everyone began to realize the importance of service and upgraded the service experience, Jinmao went one step further.
Recently, Brother Tao talked to Wang Liping, the trader of Jinmao Mansion in Central, and learned that after the Five Forces Trading, as the most visited and learned project in the industry in Shanghai, Jinmao Mansion in Central once again subverted and ascended.
To be honest, in the past, we rarely talked about the service of the demonstration area in detail, but in today's industry competition, service is precisely the shortcoming of most projects, and it is also the key contact point that can leave a deep impression on customers.
In today's article, I suggest you take out a small book and learn from the 120-point ultimate service guide of Jinmao Mansion in Central.
1
Surprise service, the ultimate five-sense experience
Most real estate companies regard the service of the demonstration area as an elective course, and only Jinmao regards service as an important compulsory course.
Therefore, Jinmao Service implants "soft service" into "hard space", so that high-quality and beautiful service experience starts from stepping into the demonstration area.
In the case of Kim Mao House in Central, service was already an important card in the early stages of the project.
I remember the first time I visited Jin Mao Mansion in Central, the security guard would carefully guide the parking, and then help open the door, umbrella escort you to the door of the club, and the meticulous service made people feel warm and noble.
After entering the clubhouse, the waitress dressed as a flight attendant will patiently greet you and warmly serve you very exquisite snacks and drinks.
Brother Tao still remembers the sense of surprise when he saw the exquisite dim sum below, I wouldn't be surprised if I gave this in a Japanese restaurant, but having such a level of dim sum in the sales office is really amazing, and I can't help but want to shoot it.
Therefore, at that time, Jinmao Mansion in Central received a lot of praise with its surprising service, and many customers shared their appreciation for it in the circle of friends and Xiaohongshu, which became a major selling point of the project.
However, soon, as all peers learned from his service after seeing Jinmao Mansion, the overall service level of Shanghai's case site has been significantly improved.
However, if Jinmao achieved 90 points in the case field service before, then at a time when peers are making progress, Jinmao has once again upgraded the service system and achieved an unimaginable 120 points.
When Brother Tao was at the scene, he asked Wang Liping, the trader of Jinmao Mansion in Central: Is it really necessary for Jinmao Service to be involved to this extent? She said:
"The reason why Jinmao is known as the king of second-hand premiums, in addition to the comfort and scarcity of high-tech residences, as well as the high quality of Jinmao, another important reason is actually property services."
It is understood that the "five senses" service system launched by Jinmao Mansion in Central brings a full range of surprise service experience from aesthetics (vision), quality (smell), agility (hearing), touch (touch), and emotion (taste).
1) Aesthetics, high-end image and professional services: security three-piece suit + top hat + gloves, waiter stewardess suit + headdress + silk scarf + earrings, even the cleaning aunt is neatly dressed.
The high-end and elegant etiquette image and better visual experience have brought a lot of extra points to the demonstration area as a whole.
And not only does it look good, but the service is also more professional, so that high-end hotel-level service is what you see.
For example, vehicle service, in addition to parking guidance, roof protection, umbrella escort and other regular actions, will also add a sunshade for outdoor vehicles, help you put anti-fouling mats in the car on rainy days, and even help wash the car.
Like the owner drove to see the house, the car became clean, and the ultimate intimate service was happy in the eyes, which brought a huge surprise to the customer.
2) Sense of quality, customized club fragrance: using the same woody fragrance of Mandarin Oriental, you can smell the elegant high-end fragrance as soon as you enter the door, bringing a better quality experience.
3) Dynamic and healing music: Listen to the opinions of professional therapists, select soft music with healing and soothing functions to create a smart and comfortable on-site atmosphere.
4) Emotional, Black Pearl Desserts and Drinks: The top restaurants on Dianping will be rated as Black Pearl, and Jin Mao Mansion in Central has also achieved the ultimate in desserts and drinks in the demonstration area.
It is said that they have prepared 66 kinds of sweets and drinks, each of which is delicious, stronger than many professional confectionery shops, and uses food to stimulate the emotional value of happiness.
In terms of beverages, they will also prepare hot and cold drinks for customers according to the changes of the weather in the four seasons, so that people can feel their care and customization in every detail, bringing taste and emotional satisfaction.
5) Sense of touch, children's toys and surprise souvenirs: When children arrive at the scene, they will immediately send exquisite small toys, so that the small owners can hold the toys beautifully and have a greater sense of belonging.
At the same time, they will carefully prepare handmade pastries on each festival and give them to customers as souvenirs, so that customers can go home happily with this full heart.
Through the creation of experiential services based on the five senses, customers can fully experience the beauty of Jinmao's service from all aspects of sight, smell, hearing, touch and taste as soon as they enter the demonstration area.
As Wang Liping said:
From passive service to five-sense service, from five-sense non-sense, seamless let customers feel ubiquitous and just right Jinmao-style high-end service. ”
2
Super community, beautiful neighborhood life
In addition to the surprise services in the demonstration area, Jinmao Mansion in Central has also implemented community services in advance.
After the first opening in March, they immediately organized the owner community, through refined operations and rich community activities-
At present, more than 200 groups of owners of Jinmao Mansion in Central have formed a warm community, and the group is very lively every day.
On April 13-14, less than a month after the first opening, Jin Mao Mansion in Central organized the first prospective owner activity, with 6 oil painting experiences in two days, so that art-loving prospective owners can find like-minded interests.
Then on April 17, the owner of Jinmao Mansion in Central released the "Youguang Community", and established the first batch of 10 major communities, including football, basketball, cycling, photography, oil painting, floral art, branding, etc.
We hope to gather neighborhood partners with the same values to create an upward, centripetal and light-oriented community ecosystem, so that fun can be gathered and love can shine.
On April 20-21, they organized a second community event to DIY sports equipment for the owners, and invited the sports-loving owners to visit the newly opened gym.
On April 24, Jinmao Mansion in Central launched the first photo contest, and on April 27, the first floral contest was launched, in which the floral contest was participated in by 105 works of prospective owners, which was very popular.
A real picture of the community activities of the owners of Jin Mao Mansion in Central
On May 4th, the community activities of Jinmao Mansion in Central reached a climax, and N activities were held at the same time in one day, and the clubhouse was crowded again!
The four major scenes of the club were opened, the community manager awarded the card, the ten community offline meetings, the flower art competition awards, the football team uniforms were received, and there were three major experience activities of fitness, yoga and aromatherapy......
You will find that just over a month after the first opening, Jin Mao Mansion in Central has made the community faster, better and much better-
A new project that has just been opened for more than 1 month, the owners are already in love with each other, and even have a football team, and many projects can only achieve such a neighborhood atmosphere after a long time of delivery.
Representatives of the team of the owners of Kim Mao House in Central
Compared with all the real estate companies in the market, there are almost no people like Jin Mao who have been providing community services for owners from such an early stage-
3
Shocking real scene, high-end product aesthetics
High-quality service also needs high-quality space to rely on.
This year, Brother Tao also looked at the demonstration areas of many projects of Jinmao, and I have to say that they are getting stronger and stronger in the construction of demonstration areas and the configuration of clubs.
Just last week, the "Four Scenes" of the Jinmao Mansion Gaoding Aesthetic Society in Central made a stunning appearance, and the extremely luxurious and high-quality club was finally presented in front of people's eyes.
In the past, when we went to the Jin Mao Mansion Clubhouse in Central, we would often praise it for being like an Apple store, with a glass vitrine effect of large floor-to-ceiling glass and ultra-fine window frames, which looks particularly brilliant against the backdrop of sunlight.
Actual view
Now, with the opening of the sunken courtyard of the exhibition area, you can finally see the real scenery of this "super glass treasure box" from a new angle -
Actual view
If the clubhouse is a symbol of the owner's identity, then the above picture is the scene that greets you when you go out early and returns late, and it is also the picture that guests can see when they come to your home.
When you invite guests to sit together in front of this "super screen", there is no need to say more about the noble quality of the community.
Of course, you can also invite visitors to walk forward to the sunken courtyard and feel the natural comfort in such a quiet and private garden scenery.
Actual view
But that's not all, when others still have to go to the gym outside, the owners of Jin Mao Mansion in Central can enjoy a high-end private landscape gym that is better than a star-rated hotel.
Actual view
Not only does it use the American Xingchi fitness equipment, but it also has no closure and depression of ordinary gyms at all, and you can enjoy the courtyard scenery while exercising, bringing a luxurious fitness experience.
Actual view
In addition to the gym, the yoga studio in Kim Mao House in Central has also been unveiled, where owners can come to practice yoga, and the environment is much better than outside.
Actual view
While adults socialize or play sports, children also have their own childlike space.
The children's playground integrates a library, ocean balls, handmade paintings and other functions, so that children can have fun here for an afternoon.
Actual view
Coupled with the original Bulgari hotel-style water bar and rest area, you will find the Jin Mao Club, which has opened four scenes: a sunken courtyard, a gymnasium, a yoga room, and a children's playground——
Actual view
In Brother Tao's view, when most of the peers are still single involution in products or materials, Jinmao has set its sights on a broader field.
To put it bluntly, many projects change to stone, and customers may not be able to perceive it, but Jinmao earnestly does a good job in service and brings more intimacy, warmth and surprise to customers.
Jumping out of the single-dimensional competition, bringing more excitement to service, and plugging in the wings of service for products, this is Jinmao's true intention and sincerity to customers, and it is estimated that it will soon be learned by the industry.
In the coming June, the new products of Jinmao Mansion in Central will be launched, the clubhouse swimming pool and large-scale model houses will also be opened, and 146 scarce houses will be launched at the same time, which is estimated to cause a sensation in the market.
I recommend you to go to the site to experience their products and services in the near future to see if it can make you excited?
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