Migrant workers in big cities are increasingly wanting to escape.
Every once in a while, the lady of the town will be sent to the hot search by netizens.
From eating, drinking, and Lazar to their lifestyles, they all hit the fragile hearts of netizens with a dimensionality-reducing blow.
When did the small town lady become the object of envy and dislike of the whole network?
Envy and disgust, what's wrong with the small town lady?
The lady of the small town has once again become the envy of the whole network. They are a group of women who have the money and time to live in a small town.
During the Spring Festival holiday and the May Day holiday, many netizens saw many "small town ladies" basking in the quiet years when they were browsing the circle of friends.
Airfares, high-end hotels, popular tourist attractions......
Many of them are people who have returned home from first- and second-tier cities, large factories, etc., and some of them have a solid family background, never go out to work, and have always stayed in small towns.
They suddenly found that many young people who chose to stay in their hometowns entered the next level in advance.
They have become a staple of the consumer market by traveling around the world, buying luxury goods and gold, and even pursuing high quality.
"I work as a cow and a horse in a big city, and you enjoy life in a small rural town."
A few years ago, many people felt that young people who stayed in the county towns had no prospects, no outlets, and no aspirations.
These young people have also become the "three-nil youth" among many urban migrant workers.
Now, netizens seem to have suddenly reacted that these people are really alive.
The ladies in the town can save money, manage money, have time for beauty, dates, and live a happy and decent life.
Whether it is material life or spiritual life, they all have enviable capital, and they can easily grasp the relaxation that everyone is pursuing.
But there are still some netizens who think that these small town ladies are like this, and there is nothing to envy.
They stay in a small place and have no vision, and they can't catch up with high-end aesthetics and fashion trends, which is no different from "earthy sweet style".
When the words "town" and "lady" come together, they can only create a feeling of "seemingly beautiful, but in fact they are chicken feathers".
Young people stay in the town for a long time, and eventually they will inevitably be vulgar and fall into a dead end.
They use urban beauties to benchmark small town ladies, constantly pulling in small towns and cities, trying to find proof of a perfect life.
While envious, but on the other hand, they don't understand and step on the "small town lady", why is the mentality of netizens so twisted?
Envy but still can't look down on it?
In big cities, it's not uncommon to have a rich and easy life. But when it comes to young people in small towns, people's mentality seems to be very twisted.
The anxiety and twisting of netizens come from the contradiction between the quiet years and the illusory confusion of life.
In front of groups of "county winners", the superficial workers in Beijing, Shanghai, Guangzhou and Shenzhen laugh at themselves as a city loser.
On the one hand, they want to live a relaxed life, but on the other hand, they are reluctant to let go of the prosperity of the city and can't let go of their ideals.
Renting houses, eating takeout, and crowding the subway, it is difficult for many people to get a solid sense of ownership and existence in the life of a big city.
On the other hand, the ladies of the small town who have been quiet for a long time have returned to the town with first-class aesthetics and lifestyles.
In the group of small town ladies, many of them are women who have retreated from first- and second-tier cities. Many small town ladies are bloggers, which can attract a lot of traffic.
They know how to beautify, invest in themselves, and also know how to pursue clothing brands and quality of life.
They have the same aesthetic as the "city", but they get rid of the busyness of the city, live very comfortably in the small town, and become the top of the aesthetic pyramid. Better than many city people.
Most of the migrant workers in the city are consumed to the point that only a shell remains, but the backwardness of the town makes them daunting. They gave their ideals and the meaning of life to the city, and put their spirit in the town.
Moreover, urban consumption is downgrading, but people in the county are upgrading consumption.
The consumption boundary between the county and the city is slowly dissolving, and the small town lady has the same consumption power and consumption demand as the urban white-collar workers, and the expenditure level is even the same as that of the first-tier cities.
In many cases, urban migrant workers with a monthly income of more than 10,000 yuan cannot achieve this level of consumption. As netizens said: "The rich people in the county are the real middle class."
When many netizens returned home for the Chinese New Year, they found that the ladies of the town were wearing expensive coats, luxury bags, and gold, silver and jewelry.
Internet celebrity milk tea, snack discount stores, and chain shopping malls have all appeared in the county's hometown.
People in small towns have a fairly generous disposable income for daily consumption, and they are more "relaxed" than people in the city.
At the same time, people are always eager to be happy, and many netizens still can't avoid utilitarianism and the worship of power.
A small town with few people can form a full-fledged social network of acquaintances.
Money is not good to solve things, people can.
Small-town ladies often have their own networks. Networking is a kind of spending power, and this ability is slowly linked to happiness. The concept of "having a relationship is easy to do" is deeply ingrained in the hearts of urban migrant workers and small town residents.
Although they are rooted in the small town, their roots are beginning to develop downward and in all directions.
It is precisely because of the clear recognition of this phenomenon that netizens will subconsciously put the "small town ladies" in a position that is both envious and disgusted.
The word small-town lady itself reveals a sense of superiority from top to bottom. Is there really a class in aesthetics?
A disliked small-town aesthetic
In addition to the small town ladies, county literature and its related photo photos have also become popular on Xiaohongshu and Douyin.
Melancholy expression, yellowed and old small buildings.
A few photos can reap millions of likes, and it also brings fire to the face characteristics of the "county sense".
This style of photos has attracted a lot of people, but netizens have changed from approving to opposing and incomprehensible about this type of photo.
The point of controversy is that these photos simply show the backwardness and stereotypes of the county.
Some people think that this kind of photo is the county seat in their memory, and some people think that using the word "county" to define this kind of aesthetic has a strong sense of hypocrisy and self-moving overlook.
The county seat is an inseparable part of China's aesthetic system, which can be compatible upward and backward.
The county seat is a very controversial term, it is sandwiched between the city and the countryside, and has been subject to different economic and cultural developments, and everyone has a different perception of it.
After the reform and opening up, many people's understanding of urban form and aesthetic consciousness began to move upward, and they liked the neon lights and skyscrapers of the city, and began to leave the county. At this time, the aesthetics of the county that is compatible with the middle and lower levels are gradually eliminated.
Until now, people's idea of lying flat has once again affected the aesthetics of the county. They reminisce about the past, nostalgic for the truth of the earth.
Under the influence of influencer bloggers, the audience's aesthetics have gradually become singular and homogeneous.
Just like after county-style photos became a trend, many bloggers simply followed the trend, and were not curious about the cultural core behind the county's aesthetics, and only knew how to portray the lives of people in the county with self-pity and self-pity.
This flow-influenced aesthetic provides people with a sense of superiority.
There are indeed classes in aesthetics. But every aesthetic has a corresponding audience, and we should not blindly blame the level of aesthetics.
The town has the joys and sorrows of the town, and the city also has the ups and downs of the city. We need to look at everything in the aesthetic system with equal eyes.
If you can't get out and can't see through, let alone the people in the city.