"A new level of anti-aging"
In recent years, with the transformation of Made in China to Created in China, and the transformation of Chinese products to Chinese brands, domestic efficacious skin care brands have gradually stepped onto the world stage and gained global influence.
From May 9th to 11th, the 13th Asian Annual Meeting of Dermatology (hereinafter referred to as "APE Society") was held in Shanghai. At this international dermatology event, the Asian dermatological efficacy skincare brand DR.WU (hereinafter referred to as "DALF") attracted much attention.
Qingyan learned that this was the first time that Dalskin had been on the Yapi Club since its establishment. At the conference, Dahlf presented the world with a key achievement in the field of skin anti-aging - "Mechanism and Evaluation of Skin Aging in Asian Population".
This "milestone" scientific research achievement proposes new ideas and solutions for anti-aging of Asian skin characteristics, further consolidates the cutting-edge position of Dalf in the field of effective skin care, and leads the new direction of scientific anti-aging.
First appearance at the Api Club
A brand that pioneered research on the mechanisms of aging in Asian populations
According to public information, the Asian Skin Society was registered in Hong Kong on November 21, 1986, and is held every four years, which is the most extensive and representative event in the field of dermatology in Asia.
It is reported that the meeting brought together top doctors from all over Asia to share major breakthroughs and progress in the field of skin science from the dimensions of clinical practice, research, technology and innovation, and many leading beauty brands at home and abroad were invited to participate in the exhibition.
Qingyan learned that at the conference site, Dahlskin set up a special meeting on "Advanced Anti-aging Formula for Asian Skin", which attracted dermatology professionals from many places to participate and aroused enthusiastic responses on the spot.
As a popular track for the efficacy of global skin care products, anti-aging has always been a hot spot in the frontier field. According to the data of blue eye intelligence, in 2023, in the Chinese cosmetics market, anti-aging skin care products are the most favored by the market, with a market size of 302.89 billion yuan, a year-on-year growth rate of 30.5%.
The anti-aging track is growing rapidly, but there are still subdivisions that brands have never set foot in, and brands that capture the opportunity can undoubtedly take the lead and occupy the first-mover advantage.
Qingyan understands that no skincare brand has previously conducted an in-depth exploration of the characteristics of skin aging in Asia. Recognizing the gap in this research field, the brand led a medical research team and invited authoritative experts in the industry to conduct comprehensive research on the aging mechanism of Asian populations.
At the special meeting on May 11, Dahl and Professor Xiang Leihong released the authoritative academic work "Mechanism and Evaluation of Skin Aging in Asian Population", and proposed industry-leading anti-aging precision solutions.
At the symposium, Professor Xiang Leihong shared the results of this work. After clinical comparison of epidermal water loss, skin thickness, ridge depth, basement membrane (DEJ) structure, and stratum corneum maturity of different races, it was proposed that "Asian populations have more obvious skin sagging, laxity, and pigmentation than other races, and the epidermal layer is thinner, and the proportion of sensitive skin is higher." Therefore, the anti-aging skin of Asians, the research and development of skin care products especially needs to have both 'high efficiency' and 'hypoallergenic'. ”
▍Executive Chairman of the 13th Asian Annual Congress of Dermatology, Professor Xiang Leihong of Huashan Hospital Affiliated to Fudan University
Adhering to the original intention of the brand to integrate medical research and research, according to Dahlf, "The research results are planned to be submitted to the Journal of Clinical Dermatology, hoping to make further contributions to the development of the efficacious skin care industry." ”
The brand's new generation of anti-aging products is launched
It has both "high efficiency" and "hypoallergenic" effects
With the anti-aging craze surging, waves of new hardcore products are also emerging, and many skincare brands are frequently introducing new products, playing a combination of functional ingredients, innovative processes and scientific and technological stories.
According to incomplete statistics from Qingyan, at least more than 50 new anti-aging products will be launched in the domestic cosmetics market in 2023, with new brands in Europe, America, Japan and South Korea intensively launched, and new and old domestic brands are not to be outdone, and the product and price positioning also cover the consumer needs of the mid-to-high-end and ultra-high-end markets.
So, in the creation of anti-aging products, how can Dahlf break through the encirclement and provide more effective anti-aging solutions for Asian people?
It is reported that since the establishment of the brand, Dahl has begun to absorb international cutting-edge medical technology, and has obtained more than 200,000 Asian skin cases in 46 years of cinema experience. Combined with the anti-aging effect and the release of research results such as "Mechanism and Evaluation of Skin Aging in Asian Populations", the brand has explored a more effective anti-aging method for Asian skin. This is the basis for the birth of the new generation of Dahl Skin Ultra A Serum.
Qingyan understands that this is a new generation of anti-aging products launched by the brand, which scientifically solves the problem that A-alcohol cannot have both "high efficiency" and "hypoallergenic" efficacy in clinical research and skin care products. At this Asian skin meeting, Dahl Skin Super A Essence made a blockbuster appearance, which attracted great attention.
In terms of the main ingredients, Dahl Ultra A Essence uses a new generation of Super A alcohol, which is based on the anti-aging and firming ingredient A alcohol recognized by the US FDA, and carries out a scientific compound, so that it can penetrate into the deep layers of the skin, affect the expression of skin DNA, promote collagen production, reduce fine lines and wrinkles, and is known as the "gold standard of anti-aging".
At this symposium, Le Yunchen, the medical director of the Dalf brand, had an in-depth discussion on the original 3A compound layered sustained-release technology of the new generation of Dalf Super A Serum, "A aldehyde takes the lead in entering the dermis to achieve rapid conversion of A acid and create an 11 times anti-aging rate; ”
▍Le Yunchen, medical director of Dahlskin brand
At the same time, Professor Wu Yan, chief physician of the Department of Dermatology of Peking University First Hospital, took the evaluation method of facial rejuvenation as the starting point and confirmed that the triple vitamin A compound combination technology has shown remarkable effects in advanced effects such as efficient penetration, tightening and wrinkle tightening, sustained release and long-lasting anti-aging firming.
▍Professor Wu Yan, Chief Physician of the Department of Dermatology, Peking University First Hospital
It is worth mentioning that at the scene, a number of authoritative dermatology experts also enthusiastically participated in the discussion to explore the efficient hypoallergenic solution of A-alcohol in the clinical application of Asian skin. It is reported that the new generation of Dalskin Super A Essence is expected to increase the efficacy while reducing skin irritation, and solve the cumbersome ways of using it separately, pushing the industry's anti-aging research and development and practice to a new height.
With its excellent quality and effect, the new generation of Dahl Super A Essence has truly achieved "instant explosion on the market", and the product has been ranked TOP3 on the Japanese COSME Essence List and recognized by many consumers in Asia. Qingyan noticed that in the official flagship store of Dalfu Tmall, more than 10,000 people purchased Dalskin Super A Essence, and at the same time, the product has formed a tap water type grass planting on social platforms such as Xiaohongshu and Weibo, and its strength should not be underestimated.
Full-link medical research co-creation
Demonstrate the strength of high-efficiency anti-aging pioneers
It is worth mentioning that, adhering to the concept of medical research co-creation, Dahl invited dermatologists and medical staff from many well-known hospitals in China to observe the efficacy and effect of the new product, so as to escort the safety and efficacy of the product and continue to consolidate the strength of medical research.
On the 2024 Nurses' Day, Dalf invited hundreds of night-shift medical staff in Shanghai and Guangzhou to participate in the trial experience of ultra-A essence products, sending care to the night-shift medical staff and actively listening to the feedback of dermatology professionals. Self-test by more than 100 dermatology medical professionals has confirmed that the new generation of Dalskin Super A Essence has an improvement effect on dullness and shriveled face caused by staying up late.
▍Dalf distributed a new generation of Super A essence to the exhibitors
It can be said that from the beginning of its establishment, Dahlf has its own "medical research co-creation" gene, and has practiced the concept of "medical research co-creation" in a real sense.
Looking back on the brand's history, Professor Wu Yingjun, the founder of the brand, who is a professional dermatologist, has set a precedent for applying dermatology to the field of skin care, and has always adhered to the brand concept of "physician research, high efficiency and hypoallergenic", starting from the actual problems of Asian skin, insisting on physician research and development, without adding allergenic ingredients, and verifying the efficacy of products with clinical results. As Professor Wu Yingjun said, "High efficiency and hypoallergenic are like two extreme contradictions, and only through continuous research can we achieve a highly effective skin care product that can be used with peace of mind even for sensitive skin." ”
From the product level, Dahl has always insisted on providing refined solutions for different skin problems, from the ace mandelic acid essence series products to the new generation of super A essence, all of which show the professional efficacy of the products and reflect the brand's deep medical research foundation.
The release of the blockbuster book "Skin Aging Mechanism and Evaluation of Asian Populations", as well as the new debut of a new generation of Super A serum, as the leader of Asian dermatological efficacy skin care brands, has undoubtedly promoted the industry to a new height of anti-aging.