From June 11 to 14, 2024, CHIC, as the exclusive partner of Pitti Uomo in China, will lead a series of outstanding Chinese men's wear brands and designer brands to participate in the 106th Pitti Uomo with the theme of "CHINA WAVE" as the theme of "CHINA WAVE".
As the world's leading fashion fair, Pitti Uomo aims to provide a platform for Italian and international brands to showcase the latest fashion trends and ideas. Since its inaugural edition in 1972, Pitti Uomo has been held annually in Florence in January and June, presenting the latest trends and trends in the Italian and global apparel and accessories industry for four consecutive days.
Pitti Uomo China CHINA WAVE Exhibition
On the eve of the conference, Liu Yan, Deputy Director of the Exhibition Department of the China Garment Association and Deputy General Manager of Beijing Fashion Expo International Exhibition Co., Ltd., Yang Guang, Director of the Project Department of the Exhibition Department of the China Garment Association, and the brand leaders and CEO of Pitti Immagine, who were selected for the China Pavilion On May 7th, Mr. Raffaello Napoleone and Mr. Roberto Ruta, Head of Media and Publicity, visited the ICICLE brand boutique and discussed the important matters of the Chinese Pavilion to participate in the Pitti Uomo exhibition.
Shanghai Zhihe Kafen Garden Exchange Talks
ICCF GARDEN
Liu Yi, the strategic executive of Shanghai Zhihe Enterprise Development Co., Ltd., introduced: In the spring of 2024, ICCF Group unveiled its first multi-brand flagship complex "ICCF GARDEN" in Xuhui, Shanghai, marking a milestone moment for Zhihe Group. The garden is located at No. 2 Hengshan Road and No. 12 Dongping Road, Xuhui District, which is the central area of Hengfu Historical and Cultural District, adjacent to a number of historical buildings. After the Shanghai Conservatory of Music moved in the 1950s, it gradually became a place of exchange, music, culture and art, and has grown in the spirit of Shanghai School to this day. The hundred-year-old sycamore stands on both sides of the street, quiet and natural, and fascinating.
The Garden of Wo Kafen
Hong Boming, CEO and Creative Director of Jinba Men's Wear Brand, Geng Hualiang, Manager of Valleyouth Brand, William Shen, Founder and CEO of Raxxy Brand, Ge Feng, Founder and Manager of Fenggy Brand, Clockwork Manager of Y2NG Brand, Nian Chunqiao, R&D Director of Qingdao Kute Intelligent Co., Ltd., Chief Operating Care of Fumei Hat Museum of KEYONE Brand under Hattershub, Xu Fenglan, Chairman of Beijing Huaren Miya Culture Communication Co., Ltd., Pang Jinhong, general manager of Huami Shanghai Culture Communication Co., Ltd., participated in the joint participation.
The scene of the pre-exhibition exchange meeting of the Pitti Uomo China Pavilion
Mr. Napoleone, CEO of Pitti Immagine, said that with the increase in the popularity and influence of Chinese clothing brands in the world in recent years, the organizers of Pitti Uomo have paid attention to Chinese brands, and they hope that more and more high-quality Chinese brands can join Pitti Uomo in the future. Mr. Napoleone first praised the brand from fabrics to design in recent years, which has attracted a lot of attention and is well-known around the world, and the garden is impressive. At the same time, compared with the Chinese brands 20 years ago, the current Chinese brands are more creative and have added elements of traditional Chinese culture to their designs, which is a particularly good phenomenon, drawing fashion power from traditional Chinese culture and Chinese history. He believes that Pitti Uomo is not only a platform for connecting with business, but also a vane for the future of global fashion trends. The brands that have passed the review must persist for two to three years, and at least four exhibitions will continue to be exposed, which will get the attention of fashion industry players all over the world, and more fashion creative designers are welcome to join the CHINA WAVE Pavilion to participate in Pitti Uomo. In addition, Mr. Roberto Ruta, Head of Media Communications, also said that the exhibition of the China Pavilion must be a highlight of the Pitti Uomo event.
Mr. Napoleon gave a detailed introduction to the Pitti Uomo exhibition: A total of 800 domestic and foreign brands will participate in the Pitti Uomo exhibition, which is divided into five sections: Fantastic Classic, Futuro Maschile, Super Styling, Dynamic Attitude, and I Go Out(outdoor sports), and a special zone, Sistyle (Sustainability). "CHINA WAVE" will also be unveiled at Pitti Uomo as one of the upcoming special projects in the form of a China Pavilion. The event was also strongly supported by the Italian government.
Pitti Uomo全球官方发布会上海首站
5月8日中国服装协会展览部副主任刘岩,展览部项目部总监杨光应邀参加Pitti Uomo官方发布会,发布会还邀请到意大利驻上海领事馆总领事D'Angelo Tiziana女士,意大利驻沪总领事馆商务领事艾珊Alessandra Palumbo女士,意大利对外贸易委员会(ICE)上海代表处首席代表Augusto Di Giacinto、副代表Giuliano Martini、Tomorrow Group亚太区执行总裁Giovanni Pungetti,知名时尚媒体ELLEMEN Fashion、WWD、WSJ Fashion,Ladymax等,LMDS、ENG等集合店,买手、设计师品牌SHUSHU TONG等嘉宾出席。
The first stop of the Pitti Uomo global official press conference in Shanghai
On behalf of the CHIC organizer, Liu Yan, deputy director of the exhibition department of the China Garment Association, introduced CHIC WAVE
Yang Guang, director of the project department of the exhibition department of the exhibition department of the China Garment Association, on behalf of the CHIC organizer
Pitti Immagine CEO Raffaello Napoleone先生,媒体宣传负责人 Roberto Ruta发布了第106届次Pitti Uomo展会据和参与品牌及活动等,中国服装协会展览部副主任刘岩介绍了CHIC展以及CHINA WAVE展团的相关情况及此次合作的重要意义。
右:Pitti Immagine CEO Raffaello Napoleone先生
左:Pitti Uomo 媒体宣传负责人 Roberto Ruta
In this exclusive collaboration between China National Garment Association and Pitti Uomo, the brands and designers selected for the "CHINA WAVE" will be unveiled at Fortezza da Basso from June 11 to 14. CHlC will also bring together outstanding Chinese brands to showcase contemporary Chinese brand style at Pitti Uomo.
CHINA WAVE
The first batch of selected brands list
As we all know, Pitti Uomo has a very strict brand review mechanism and threshold, and the following is the first batch of selected brands in CHINA WAVE.
Valleyouth
Founded in 2012, Valley Boy is a young menswear brand co-founded by fashion designer Li Wenjie and landscape designer Geng Hualiang. THE ENGLISH VALLEYOUTH IS A COMBINATION OF VALLEY AND YOUTH. The valley represents the brand's design style, which revolves around natural elements and takes the designer's daily life experiences and perceptions as the starting point of the design. Juvenile is a spirit of independence and the pursuit of freedom, unwilling to be fixed and defined, keeping fresh and experimental, exploring new and interesting things and insisting on the original intention of loving clothing itself.
KB HONG BY K-BOXING
Hong Boming
CEO and Creative Director of Jinba Menswear
The fashion tone interpreted by KB HONG, the high-end collection of Jinba menswear, is the fusion of Chinese aesthetics and Italian elegance in haute couture design. Under the leadership of Hong Boming, the head of Jinba men's post-90s generation, KB HONG will go abroad from 2020 to 2024 and land on the official schedule of Milan Fashion Week for six consecutive times in five years, promoting the integration and resonance of Chinese culture, oriental aesthetics and world culture, and showing the power of Chinese brands to the world. In line with the development of the times, Jinba men's wear has established the strategy of "high-end new domestic products", confidently voiced "Made in China Jacket Jinba", with a brand value of 87.826 billion, and has been ranked as China's 500 most valuable brands and China's first most valuable men's wear brand for 20 consecutive years.
Raxxy
Raxxy, a high-end brand in the global down jacket category. Founded in 2020, the founder, Mr. William Shen, is praised by the media as a mathematical genius designer, a rare cross-border fashion designer in the fashion industry, and integrates the regular art and thinking logic of mathematics into fashion design. At the same time, it draws inspiration and energy from traditional Chinese culture and oriental wisdom. Create a number of national invention patent processes. The brand has been established for more than three years, and it has been on the Great Wall catwalk for more than a year, becoming the first Chinese brand on the Great Wall catwalk. In two years, he received the co-branding of the down jacket luxury brand Moncler, and in three years, he appeared on the official schedule of Milan Fashion Week. At the same time, the brand has also appeared in magazines in more than 20 countries around the world, and has received many international singing superstars, artists, sports stars, etc., and has become its official account fans.
JDV
The brand name "JDV", the full name of J different view, conveys the life concept of Work Hard Play Hard, work hard and play to the fullest. The style is retro and elegant, casual and simple, and clothes are not just a piece of clothing, but also a way of life.
FENGGY
FENGGY, a luxury sports brand, was founded in Shanghai in 2019. With the mission of new cognition and research of human aesthetics, the freedom, comfort and professional functionality of sports elements are skillfully integrated with fashion trends to create a new fashion sports scene. Under the design language of literary exploration, it explores the balance between fabric functionality, technology and trendy sports aesthetics. The minimalist and changeable overall styling expands the fun and diversification of sportswear, and the independent fashion consciousness is presented.
BLACKHEAD
BLACK刘昱
OWNER OF THE BLACKHEAD BRAND
Founded in 2012 in Shanghai, BLACKHEAD is an accessories brand that continues to challenge the world of normative definition through a bold and humorous design language as a "pathfinder of youth culture". As a full-category accessories brand, BLACKHEAD breaks the definition of accessories from traditional brands, hoping that accessories can cover all parts of the body, and continues to launch body chains, face accessories, headwear, and even extend to hats, bags, sunglasses and other secondary accessories. At present, BLACKHEAD has more than 50 stores nationwide, and the core stores include Shanghai Yuyuan Concept Store, Shanghai Xintiandi Fashion, Guangzhou Tianhuan, Chengdu COSMO, Shenzhen Vientiane World, etc.
The brand manager is BLACK Liu Yu, who graduated from Chengdu Academy of Fine Arts. His works have been featured in magazines such as VOGUE, ELLE, BAZAAR, and CREATIVE BAGS.
HATTERSHUB旗下品牌KEYONE
KEYONE is a hat brand that combines street trend elements and individual attitude expression;
KEYONE has a top-notch design team and an efficient supply chain; KEYONE is loved by many fashion media and fashionistas; KEYONE believes that independent thinking and attitude is the essence of a brand;
KEYONE embraces trends, but never follows the crowd. self-confidence but not ego;
KEYONE是key和one的完美结合;
KEYONE encourages the mindset of playing to manage oneself;
KEYONE insists on being yourself and being the best version of yourself.
be yourself ,be keyone！
The exclusive photography team of the China Pavilion: Huaren Miya
"Huaren Miya Fashion Brand Planning" was founded in Beijing in 1997 by Mr. Wang Huaren, the godfather of fashion. As the first person to bring fashion photography to China, Wang SIR took the lead in establishing a professional fashion photography agency in China. With the thinking and perspective of brand planning, we have carried out all-round visual improvement and creation for clothing enterprises, and has more than 20 years of experience in the operation of the visual system of the fashion industry.
The professional photography team is Miya to provide photos and video materials for the Chinese Pavilion for domestic and foreign fashion media publicity and reporting.
The list of the second selected brands will be announced in early June, and CHIC will also strictly select Chinese high-quality brands to go overseas together.
Exhibitor Contact
Liu Yan 13651222694 (same number on WeChat)
Yang Guang 13811756379 (same number on WeChat)
Zhou Tianci 13810292918 (same number on WeChat)