A few days ago, we were pleased to welcome a major event in the automotive industry. Ledao Auto, a high-profile emerging brand, is about to unveil its first midsize SUV. This model, called Ledao L60, is not only a car, but also the embodiment of the Ledao brand's in-depth understanding and commitment to the family car market.
On May 14, Ledao Automobile officially announced the teaser picture of L60, and announced that at the Ledao brand conference on May 15, L60 will be officially unveiled. Prior to this, Li Bin, the founder, chairman and CEO of NIO, published an enthusiastic letter on social media to warm up for the birth of the Ledao brand. In the letter, Li Bin emphasized that the Ledao brand is an important step for NIO to realize its commitment to "launch a mass-market brand at the right time to serve a wider range of users", and it carries a deep understanding and intimate service for the family car market.
Judging from the unfaked spy photos that have been exposed, the design of Ledao L60 is unique. The combination of the closed front grille and the split headlight cluster makes the vehicle highly recognizable. The narrow trapezoidal air intakes below and the raised ribs of the front hatch not only enhance the sporty atmosphere of the vehicle, but also show its extraordinary temperament. The addition of C-shaped deflector grooves on both sides of the bumper adds a bit of dynamism to the vehicle.
On the side of the body, the L60 adopts a coupe-SUV-like styling design, with petal-shaped wheels, which is full of sportiness. At the rear, the upturned ducktail design shows its unique performance style. The taillight shape does not blindly follow the popular through-type shape, but adopts a slightly narrow design, which is more in line with the sporty temperament of the vehicle.
In terms of technical configuration, the Ledao L60 is based on a 900V silicon carbide platform, and adopts the front MacPherson + rear five-link independent suspension to ensure the handling and comfort of the vehicle. In terms of interior, the L60 will adopt a horizontal central control screen shape similar to the NIO ET9, with a built-in Qualcomm Snapdragon 8295 chip, bringing users a smoother and more intelligent interactive experience. At the same time, the new car will also be equipped with an AC charging port to meet the charging needs of more families.
In terms of price, the starting price of the Ledao L60 may be around 229,900 yuan, while users who adopt the BaaS battery leasing solution are expected to own this model in the price range of about 170,000 yuan. In addition, Ledao L60 will also share the battery swap network with NIO to provide users with more convenient and efficient charging services. The car is expected to be launched within the year, with the Tesla Model Y being the main competitor.
On the occasion of the launch of the Ledao App, Ai Tiecheng, President of Ledao Automobile, also personally interacted with netizens and shared the bits and pieces of quality life. Judging from the model of the Ledao App, it almost completely replicates the model of the NIO App, and is committed to creating a user community where car owners can communicate, share and interact. At the same time, Ledao App also provides a wealth of peripheral products for users to choose from, further enriching the user's car experience.
The latest car view: Ledao L60 is not only a model, but also a vivid embodiment of the Ledao brand's in-depth understanding and commitment to the family car market. We have reason to believe that in the coming days, Ledao Automobile will win the love and trust of more users with its unique design, advanced technology and considerate service. What do you think? Welcome to leave a message in the comment area to discuss.