Author | Babe
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Looking at the variety show list in the second quarter of 2024, all major platforms are actively laying out the fan variety track.
On the maze track, the major platforms show their powers. Recently, the ninth season of Mango's "Great Detective" ended with a high score of 8.3 on Douban, with a cumulative total of more than 3.4 billion views, continuing the popularity of the "Great Detective" IP. The second season of the character reasoning variety show "Let's Start Reasoning" produced by Tencent Video was launched, focusing on the "cultivation system", and on the 9th day of its launch, the variety show was the most popular on the whole network. iQIYI Variety N generation "Cute Detective 4" continued to carry out a variety of IP linkages, and contracted # Mencius Yi lost 87 pounds # Xiang Zuo once lost 100 pounds a year for love and other hundreds of hot searches. Youku's secret room adventure "Cat in the Box" has a maximum popularity of 9,800, contributing a lot of popularity to Youku.
Behind the rapid development and boom of the fan is undoubtedly the firm choice of capital and the audience. It is reported that Mango TV's real-life game reasoning variety show "Rubik's Cube New World" has been scheduled for May 15. "Rubik's Cube New World" gathers intelligent players in the "Rubik's Cube Building" and launches 12 "immersive" intellectual duels in 6 real-life game spaces, and this variety show creates new content for the Mango Fan Universe.
The popularity of the Nth generation of the fan comprehensive is not decreasing, and there will be many fan comprehensive relays in the future. It is reported that in 2024 Hunan Satellite TV and Mango Merchants Association, the sixth season of "Escape Room" and the second season of "Women's Reasoning Club" will return. Why are reasoning variety shows still sought after by the audience after many years of development? In the Q2 quarter, what new trends will reasoning variety shows come out of?
The narrative of variety shows has been upgraded, why did Fan Zong start to imitate literary and artistic works?
Judging from the Nth generation of fan variety shows that have been broadcast, the sense of boundary before the variety show genre has gradually broken down, and "show" has become the biggest attraction of variety shows.
The narrative of variety shows is becoming more and more prominent, and many fan variety shows use a complete narrative structure before they are launched. "Cute Detective 2024" uses the model of "classic IP + reasoning" to continuously deconstruct and reconstruct, and classic IPs such as "Hurricane", "Lonely on the Moon" and "All or Nothing" have become the master adaptation, and build a new reasoning story based on the representative plots or characters in film and television works. The plot setting of the first episode of "Cute Detective 2024" is adapted from the movie "All or Nothing", focusing on the theme of "anti-fraud", and the main quest of the Cute Detective family to escape from the fraud factory will reveal the truth behind the fraud group, and even typical cases such as AI face change and voice change that have appeared in the news many times.
In addition, more and more fans have begun to emulate literary and artistic works, using narrative strategies such as suspense, reversal, and symbolism to improve the attractiveness of the program's content. The second season of "Let's Start Reasoning" not only uses the usual techniques of suspense setting to quickly mobilize the audience's curiosity and excitement. It also draws on the "unreliable narrative" of film works, presenting fragmented and puzzle-like narratives in the form of flashbacks, flashbacks, and interludes in interrupted and redivided time and space.
The second season of "Let's Start Reasoning" also adopts a triple narrative perspective. The first is the perspective of God composed of the audience, which allows the audience to fully grasp the relationship between the characters and the development of the case; The second is the internal perspective of the guests playing the role, generating a relatively independent story in the case. In the prologue of this variety show "Welcome to Tui Town", there are opera artists who suddenly become fan, chicken catching tasks that are opened in different ways, and "Song of Tui Town", which restores weird and brainwashing...... The puzzle-solving atmosphere from the first perspective immerses the players, and the funny atmosphere created by the Xiaobai reasoning group during the tense process, and the players' different problem-solving ideas also add interest to this unknown adventure; The third perspective is the external perspective of the guest himself, and the role played by the guest interacts with other characters, which greatly enhances the uncertainty of the text narrative.
"Fan Zong + Humanistic Care", how does the N generation inject soul into the show?
As we all know, in the pursuit of suspense variety shows, people are no longer unfamiliar with the game culture of suspense reasoning variety shows. From the current point of view, whether it is "Detective 9", "Push 2", or "Cute Detective 2024", they will do everything possible to resonate with the audience.
Compared with previous seasons, on the basis of the program, "Great Detective 9" cooperated with 7 universities such as Peking University, Chinese People's University, and Wuhan University to launch the "Great Detective Law Popularization Classroom 3.0" activity for all netizens, promoting law popularization education in a fun way. "Open Push 2" brings the audience a direct viewing experience through social issues.
When planning the character design, the program team of "Cute Detective 4" found out the special emotional experience of the guests, and after excavating and sorting, they created a situation that could stimulate the potential of the guests, so that the characters were presented in front of the audience in a real and natural way, so as to move people's hearts. For example, in the latest plot of "Cute Detective 4", Na Ying broke the news that she once quarreled with Song Dandan when she was traveling, and the two of them quickly talked about it, she wrote a letter of apology to Song Dandan that night, and now it is still in the safe. At the same time, Gao Ye and Fu Seoul refuted rumors of discord on the spot. Fu Seoul even said directly, "She invited me here just to fight back against those false rumors!" "Truly revealing oneself and expressing emotions sincerely, the portrayal and presentation of this character injected soul and warmth into the show, reflected the beauty of the world, and left a deep impression on the audience.
Investment promotion failed, where should the N generation of the maze go from here?
It is not difficult to see from the fan variety in the Q2 quarter that the N-generation variety show has accounted for far more than half of the industry. In 2024, "The Great Detective" and "The Great Escape Room", which are the twin stars of the variety show reasoning track, have reached the ninth generation and the sixth season respectively. Nowadays, there are two practical problems in the Nth generation of the mystery.
The first is that there is a contradiction between recruiting new audiences and stabilizing existing fans. In the process of N-generation production of the show, the producer will also constantly look back and repeat some classic stalks in previous programs, such as some elements of the "Great Detective" series, which will resonate with old users, but some new audiences will have a sense of alienation, forming a false prosperity of "some people's carnival".
Second, and especially important, "The Great Detective" is now in its ninth season, and the guests of the ninth season of "The Great Detective" shouted to the program team to do the variety show they want to do. However, the market needs to pay more attention to how the N generation of the mystery can maintain a stable ability to attract investment, "The Great Detective" had 14 sponsors at its peak, and now there are only a handful of sponsors in the ninth season, only two.
Reasoning variety shows can't avoid the economic attributes of variety shows, and what are the prospects for reasoning variety shows?
First of all, looking at the fan variety market in the second quarter, whether it is the presentation of variety shows or the direction of reasoning variety shows, they rely too much on the star mechanism, and maintain the high dissemination of the program through the high topicality and high interaction of stars. As a flying guest in the second quarter, Jin Jing not only participated in "Open Push 2", but also participated in "Cute Detective 4"; Xiang Zuo not only participated in "Cute Detective 4", but also participated in "Infinite Transcendence Class"; Qi Wei not only participated in "Sister Lang 5", but also participated in "Cat in the Box", although the stars helped the reasoning variety show to be promoted, the homogeneous celebrity guests are very prone to aesthetic fatigue.
On the other hand, the reason why reasoning variety shows can attract the audience is not only the tension and excitement of the reasoning process, but also the continuous interaction between the program and the audience. To this end, reasoning variety shows should first clarify the subject of interaction, continue to track the aesthetic preferences of young people in the main audience, and take young people's favorite games, animation, film and television, and ACG as the attraction points of the program.
In general, if reasoning variety shows want to develop in the long run, they should stick to the taste of their program content, the professional selection of program guests, and the preferences of the program audience. After all, it is easy to maintain the original intention, and it is difficult to continue to tap the value of program development.