Recently, Thunderbird, a leading consumer AR brand, released a new content terminal Pocket TV for overseas markets. This is the world's first Google-certified portable GTV (Google TV) product, with Thunderbird Air 2 glasses, users can seamlessly access the GTV ecosystem through the 201-inch high-definition giant screen anytime, anywhere, and enjoy massive content.
Google TV has a rich and mature content application ecology and interactive experience, including film and television, live broadcasts, online programs, games and other content and applications, across YouTube, Prime Video, Hulu and other 10000+ applications, and its Google smart TV ecosystem composed of Android TV has a monthly active population of up to 220 million, which is profoundly affecting the home entertainment experience. The release of Pocket TV not only greatly enriches the content application ecology of AR glasses, but also brings GTV out of the living room for the first time, bringing users an unprecedented portable giant screen entertainment experience.
The world's first AR version of Google TV content terminal
The Pocket TV is lightweight and compact enough to fit easily in your pocket, making it easy to take with you wherever you go. Paired with Pocket TV, the Thunderbird Air 2 is a real "pocket giant screen", the whole machine only weighs 76g, but it can bring users a 6-meter equivalent 201-inch portable high-definition giant screen.
With Pocket TV, users can easily access more than 700,000 movies and TV content, from Hollywood blockbusters, hit TV series, and classic cartoons to independent films and documentaries from around the world. At the same time, Pocket TV also brings GTV's unique personalized recommendation function, which will recommend new content according to users' subscriptions and viewing preferences, helping users say goodbye to "drama shortages".
In addition to massive online content, Pocket TV also supports wireless screen projection and local content playback. Pocket TV is equipped with 3GB RAM + 64GB local storage, and supports up to 2TB microSD card expansion, users can directly store their favorite content locally without worrying about network restrictions. In addition, Pocket TV supports Google Assistant, and is equipped with multiple shortcut buttons, which supports one-click opening of YouTube, which greatly improves the interaction efficiency.
In terms of battery life, the Pocket TV has a built-in 6500mAh battery, which brings 5.5 hours of continuous playback. When needed, it can also be incarnated as a mobile power supply to supply power to smart devices such as mobile phones, allowing users to travel "lightly".
Accelerate consumer-grade AR glasses into the "iPhone moment"
As the next generation of general-purpose computing terminals, AR glasses are gradually changing people's lifestyles with their unique experiences. According to CINNO Research, a third-party organization, AR glasses have entered a period of rapid growth and are expected to become mainstream products in the consumer market in the next 2-3 years. At present, the Birdbath giant screen glasses represented by the Thunderbird Air 2 series are one of the most popular products for domestic consumer-grade AR glasses.
The advantage of the Birdbath solution is that the display effect is good, and its best use scenarios are mobile viewing, gaming, and office. Polishing products and user experience around the above scenarios has also become the key point for such products to "cross the chasm" from niche geek products to the mass consumer market.
Relying on TCL and Thunderbird Innovation's deep accumulation in the field of large-screen display and AR core optics, Thunderbird Air series glasses have leading advantages in key technical parameters such as color tuning, EyeBox, MTF, etc., bringing flagship-level high-definition giant screen display effects. At the same time, in order to further improve the user experience in different scenarios, Thunderbird Innovation has successively launched a variety of innovative accessories/kits, including Mirror Studio, Thunderbird Magic Box, JoyDock, and Pocket TV, gradually forming a "1+N" product matrix centered on AR glasses. This product matrix not only enriches the application scenarios of AR glasses, but also greatly improves the interaction efficiency and user experience of users in the three major scenarios of movie viewing, gaming, and office.
According to CINNO Research data, in 2023, Thunderbird's innovative sales share will be 39.1%, ranking first in the domestic consumer-grade AR market. It is worth mentioning that Thunderbird innovative AR glasses account for more than 60% of novice users, the net promoter score (NPS) of novice users is as high as 70%, and the user praise rate reaches 97%. These data reveal that AR glasses are gradually breaking the circle and becoming the new favorite in the field of consumer electronics.
With the release of Pocket TV, Thunderbird Innovation and Google have joined forces to promote AR glasses to achieve a greater leap in content ecology and user experience, continue to bring users the world's top AR glasses content entertainment experience, and promote consumer-grade AR glasses to cross the gap.