Because of the continuous improvement of new energy vehicle technology, more and more domestic consumers choose to buy new energy models. In order to occupy the market share of new energy vehicles, not only independent brands of new energy vehicles are working hard in this field, but also many traditional automobile brands are also making efforts in the new energy vehicle market. Taking Chery Automobile as an example, the brand is also the "old man" of the automotive industry in China, but at present, Chery has also launched a number of new energy vehicle sub-brands, among which the Star Era ET built by the Xingtu brand will be officially launched in early May 2024, but in just three days, the order volume of this model has exceeded 26,000 units!
I believe everyone knows that the models with monthly sales of more than 10,000 units on the market are basically at the top of the sales list of the car segment, and the Star Era ET has received more than 26,000 orders in just three days after its launch, which is really surprising. Of course, in my opinion, the reason why Epoch ET was able to achieve such an excellent order volume is relatively obvious. First of all, as a medium and large SUV, the official guide price of this new car is 189,800 yuan to 319,800 yuan, which is lower than the price of most medium and large SUVs on the market. Affordable price is an important reason why the vehicle enters the hearts of consumers, and the Epoch ET is affordable, which naturally attracts the attention of consumers more than other models of the same level.
Of course, domestic consumers like to buy low-priced models, which is not to say that these consumers do not care about the product performance of the vehicle. In fact, only cost-effective models can be recognized by consumers. As a medium and large SUV, the Epoch ET not only attracts the attention of consumers through affordable prices, but also has a strong product performance, so it can get such an excellent order volume. For example, in terms of space, Star Era ET has a good performance.
Compared with competitors of the same level, the Epoch ET uses a body of 4955 * 1975 * 1698 mm, and the wheelbase has reached 3 meters. And in order to give consumers a comfortable travel experience, the Epoch ET adopts a five-seat design, and uses leather seats with embossed technology, in addition, this model is also equipped with front leg rests, seat heating/ventilation and other functions. The 175 cm tall experiencer in the front row of this model, the headroom can be left with one fist and three fingers, the front seat does not move to the back row, and the legroom is enough to have more than 3 fists of margin. At the same time, when the experiencer is in the back row, the headroom is also surplus with a fist and two fingers, coupled with the existence of various comfort configurations, the consumer's travel experience is full.
And in terms of power system, the performance of the Star Era ET is also relatively good. As a new energy power model, it provides consumers with both a pure electric version and an extended range power version. Among them, the pure electric version is driven by a rear electric motor with a maximum power of 230 kW and a maximum torque of 425 Nm, and there is also a version with the addition of a front electric motor to form an electric four-wheel drive. Compared with its competitors, the Epoch ET uses the ultra version with pure electric power, with a comprehensive system power of 413 kilowatts and a comprehensive torque of 691 Nm, which performs well. In terms of range, the Epoch ET pure electric version provides consumers with four options, namely 540 km, 625 km, 655 km and 760 km (all in CLTC working conditions).
As for the version of the Star Era ET with extended range power, the range extender is a 1.5T engine with a maximum power of 115 kilowatts and a maximum torque of 220 Nm; The electric motor has a maximum power of 195 kW and a maximum torque of 324 Nm. Under this power system, the Star Era ET can break 100 in 7.8 seconds, and its power output is also relatively strong in the medium and large SUV market. In addition, it is worth mentioning that the Epoch ET extended-range power version has a pure electric range of 200 kilometers (CLTC mode), and the comprehensive cruising range reaches 1518 kilometers (CLTC mode), which exceeds the vast majority of competitors on the market.
On the whole, although the Star Era ET has not been on the market for a long time, it has become a "popular" model. Compared with competitors on the market, the Epoch ET has a relatively excellent cabin space performance, which can give consumers a comfortable travel experience. And the Star Era ET also has a relatively excellent power system and endurance, two different power systems, which also makes its audience range more than many competing products. So in my opinion, it is natural that Star Era ET can become a "hit", but it can get more than 26,000 orders in 3 days, which is somewhat unexpected to me.