Apple's Vision Pro has been on sale in the U.S. market since February, and many fans did not hesitate to spend tens of thousands of dollars on air tickets to buy it in the U.S. at that time.
But now the latest news is that the national version of the Apple Vision Pro is coming soon!
According to the website of the China Quality Certification Center, Apple's headset product Vision Pro has passed China's 3C certification on May 13. This means that the Vision Pro is ready to be sold in the Chinese market.
According to the information on the website, Apple has applied for China 3C certification under the product name of "wearable computer", and the issuance date is May 13, 2024, and it is valid until May 12, 2029. The production plant is Likai Precision Technology (Kunshan) Co., Ltd.
3C certification is a necessary process before a product is launched, which generally means that the product will soon be available in the domestic market.
The news was also confirmed by well-known Apple whistleblower Mark Gurman, who said that Apple is ready to sell the Vision Pro for the first time outside the United States. Apple store employees around the world have traveled to Cupertino, California, for a four-day Vision Pro training course to learn how to demonstrate the device to customers, according to people familiar with the matter. Employees from stores in China, Australia, Germany, France, Japan, South Korea and Singapore are attending training sessions, so this is likely to be the first country to start selling the Vision Pro after the U.S., Gurman said.
As for the specific listing time, it is currently rumored that after the WWDC conference, that is, around mid-to-late June. Apple also plans to launch the second-generation visionOS operating system for the Vision Pro in June to enhance the performance and attractiveness of the device.
The reason why the vision Pro wants to cover more markets is largely related to the current decline in vision Pro sales. Ming-Chi Kuo, an analyst at Feng International Securities, said in an investment brief that Apple has cut shipments of the Vision Pro headset as the drop in demand "seriously exceeded expectations". According to related reports, the demand for the Vision Pro's demo experience in Apple retail stores in the United States is declining significantly, and customers who have made appointments are often no-showing. At the same time, sales in some stores have changed from a few units per day to a few units per week.
Previously, because it was not available in markets other than the U.S., users in China, Japan, Europe and other markets could not directly experience and buy the vision Pro, which suppressed consumer demand in other markets around the world. After landing in the Chinese market, it should usher in a new wave of enthusiasm.
After confirming that it will be launched in the Chinese market, the price of the Vision Pro in China is also worth paying attention to. Apple's Vision Pro is currently priced at $3,499 (about 25,307 yuan) for 256GB in the U.S. market; The price of 512GB is 3,699 US dollars (about 26,754 yuan); The price of 1TB is $3,899 (about 28,200 yuan).
But at present, the price of unofficial channels has been lower than 25,000 yuan, how many yuan should the starting price be priced after the launch of the national version?