In recent years, the strong rise of floor scrubbers is the most eye-catching landscape in the field of cleaning appliances. At the same time, judging from the online market performance in the first quarter of this year, floor scrubbers are also the only category of cleaning appliances (vacuum cleaners, sweeping robots) that have achieved positive growth.
From the perspective of market size, the market size of floor scrubbers is still expanding, and the growth rate is significant. According to the data of Whale Staff, the comprehensive sales volume of floor scrubbers in the online market (Jingdong + Tmall + Taobao) in the first quarter of this year exceeded 600,000 pieces, an increase of 68% over last year; Sales exceeded 1 billion yuan, an increase of 9% year-on-year.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
From the perspective of market competition, the online floor scrubber market is still dominated by Timco, accounting for 42% of the market. followed by Dreame, with a market share of about 24%. Comparatively speaking, the advantages of old home appliance companies are still relatively low. However, with the in-depth development of the industry, market changes and brand competition may also change.
From the perspective of growth, old home appliance companies also have a relatively large room for growth, such as Midea and Haier, which have a high increase in the first quarter of this year. Dreame, Delmar and other clean home appliance vertical brands also have outstanding growth this year.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
However, the intensification of homogenization has also led to the fact that the floor scrubber market is gradually falling into price war competition. On the one hand, the price of some old products of mainstream brands has fallen below 1,000 yuan; On the other hand, new products increase functionality while keeping the price the same or even lower than the current models.
As a result, the overall market average price this year is down 35% compared to the same period last year. At the same time, it can be seen that the popularity of low-end floor scrubber products is higher. The sales of products within 1,000 yuan increased by more than 100% year-on-year, and the sales of products within 2,000 yuan increased by more than 300%.
At present, the more popular floor scrubber models include Tim Ke Fuwan 2.0pro, which sells 70,000+ in an official flagship store in the east; The sales volume of Dreame H12pro plus also exceeded 20,000 pieces in a flagship store in an east. The popular models within 2000 yuan also include Midea GX5pro, Mijia floor scrubber 2 and other products, and the popular models within 1,000 yuan also include Mijia floor scrubber 2C, Delmar X30, Beijing Tokyo made small killer whale and other products.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
In the future, the floor scrubber industry will continue to maintain a rapid growth trend. The huge development prospects and potential will also further promote the promotion of technological innovation in the industry, intensify market competition, and usher in more opportunities and challenges.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
If you want to view the sales data of all categories of Jingdong (Taobao/Tmall) (industry/brand/store/product/monitoring), welcome to search for "Whale Staff E-commerce Data", or directly comment and leave a message and private message (interface docking is also available)~