Jackie Chan Liquor is located in Luliang, Shanxi, which is blessed by the world's top ten spirits producing areas in mainland China and the core production area of fragrant liquor, and has a history of more than 400 years since the Ming and Qing dynasties.
It has a long history and nourishes the brand with culture
The enterprise originated from the old Yujia liquor shop built in 1576, began in Wanli, Xing in Kangxi, and the descendants of Yu Chenglong were named "the world's first honest officials" by the Kangxi Emperor's imperial pen, and the family upheld its spirit of "good brewing and rejuvenating the family to help the world" also produced the "Yu Jackie Chan Liquor" that was later famous in the north and south of the river. After years of inheritance and development, the wine-making skills have finally formed the "six ancient" wine-making skills of Yu's "ancient sorghum, ancient springs, ancient songs, ancient arts, ancient workshops, and ancient collections".
The source of culture, the strength of capital witness
The production base of Jackie Chan Liquor is rebuilt on the basis of the former site of the old winery: it currently has two major wineries, covering a total area of about 86,600 square meters, with more than 100 holes of wine caves, more than 10,000 jars of storage scale, and an annual output of more than 5,000 tons of raw pulp, and it is expected that the total investment will exceed 500 million yuan after the overall completion. At present, it has won the title of municipal intangible cultural heritage representative project, Shanxi Province agricultural industrialization provincial key leading enterprise, etc., and the product has also won the best product award of Qingyun Award for two consecutive years.
Intangible cultural heritage technology, pure grain casts quality
Today, while carrying out large-scale production in modern industry, Yu Cheng Chan Liquor inherits intangible cultural heritage skills and strictly adheres to the principle of pure grain brewing: selecting high-quality sorghum from Lvliang as "meat", Yu's craft almond koji as "bone", and deep rock layer natural ancient spring as "blood", and then using the longest cave with a depth of 168 meters to carry out ancient wine storage, using the latest technology to empower the kiln to maintain constant temperature and humidity, and accurately control the environment, temperature, cycle and other important factors of the production and storage of base wine, so as to create an excellent wine storage place. The body of the wine is more mellow, and consumers can feel the unique taste of the wine from the Ming Dynasty and the kiln.
In recent years, the company has continued to study and improve the brewing technology, set up the ancient fragrance research center, under the participation and guidance of China Food and Fermentation Industry Research Institute, Shanxi Agricultural University Food College and other scientific research units and colleges and universities, in Jackie Chan Liquor industry in the process of excavating 400 years of historical accumulation, highlighting the inheritance of 16 generations of craftsmen, the ancient method of fragrant wine has always advanced with the times.
Pure grain brewing, new products sell in the market
In order to meet the market demand, the newly developed Fenhe Soul 1576 and Times series products, adhere to the principle of "true pure grain, long fermentation, tank brewing, cave storage", with GB/T10781.2 pure grain national standard as the quality red line, from the flying dance of a grain of sorghum to the perfect presentation of a bottle of wine, more than 100 processes and quality inspection have always firmly grasped the quality in hand, and have been widely praised by the market. Loyal consumers said after drinking: "Yu Jackie Chan's wine is soft and easy to eat, sweet and refreshing, with a pleasant aftertaste, and the next day I feel comfortable and do not miss things." "This is the best feedback and strong confirmation of the market for pure grain to brew high-quality liquor! With more than 400 years of "original intention" to pay tribute to the "ingenuity" of modern science and technology, with the "conscience" of pure grain brewing to show the "ambition" that is well-known throughout the country!
Quality is the unshakable cornerstone of the brand's long-term development, and it is also the background color of the user's constant demand. This is especially true in the slow track of liquor, compared with the rapid increase in volume, Yu Jackie Chan Liquor pays more attention to "deep cultivation": it is more true in quality and digging deep into consumer demand in the brand, and it is this kind of intensive cultivation and consistent quality that forges a "sharp blade" out of the circle for Jackie Chan Liquor. In the future, Yu Jackie Chan Liquor will take the continuous polishing of products and strict quality control as its own responsibility, take creating value for consumers as the way forward, and contribute to the "era of great fragrance", the rise of the category, and the development of the industry! (ENDS)