May 12,
WeChat public account of Guangzhou Municipal Market Supervision Bureau
Publish a case showing that
A 17-year-old student is under the routine of "skin care guidance",
spent more than 7,000 yuan in three months to buy skin care products to remove acne,
However, the investigation by the market supervision department found that
These products are just ordinary skin care products,
And there is no so-called
"Acne, repair the skin, unclog pores" and other effects,
The cost is only a few bucks.
"Skincare Guide" said
"Private Customized Exclusive Acne Treatment"
According to reports, 17-year-old Xiao Zeng is a student this year, and like many of her peers, she also has acne on her face.
In November 2023, Xiao Zeng saw an advertisement introducing acne on the short video platform, and she was moved to immediately add the WeChat of "skin care guidance" in the advertisement.
Out of caution, Xiao Zeng did not buy any products at first, but only made some simple consultations.
However, this "skin care guide" sent successful cases to Xiao Zeng every day, and also said that according to Xiao Zeng's facial condition, he could customize an exclusive acne treatment plan for her.
In January 2024, Xiao Zeng couldn't resist the temptation and spent 1,200 yuan to buy acne products under the recommendation of "skin care guidance".
After the recommendation of this "skincare guide", Xiao Zeng added another "VIP skincare guide" on WeChat, and began to use the purchased products under their guidance.
In the coaxing of the two "skin care guides" in turn, Xiao Zeng bought a number of products in three months, but her face did not achieve the promised effect, and she began to realize that she was being tricked. At this time, he had already spent more than 7,000 yuan.
OEM production of common skin care products
The cost is only a few bucks
In March 2024, Xiao Zeng asked the market supervision department for help and provided samples, and the staff of the Baiyun District Market Supervision Bureau found that the products Xiao Zeng bought were just ordinary skin care products, and there were no so-called effects such as "removing acne, repairing the bottom of the skin, and dredging pores".
Since the products she purchased were produced by a cosmetics company in Guangzhou, law enforcement officers immediately went to the company to investigate.
After verification, the products purchased by Xiao Zeng are indeed the products processed and produced by a cosmetics company in Guangzhou, and the qualifications and quality are qualified, but these products are just ordinary skin care products produced on behalf of foreign customers, and the cost is only a few yuan, and the company has never advertised and sold these products in the market.
The behavior of the two "guides" to falsely advertise and induce Xiao Zeng to purchase products has violated Article 8 of the Anti-Unfair Competition Law of the People's Republic of China.
After the efforts of the law enforcement officers of the Baiyun District Market Supervision Department, the manufacturer and its customers, the two "skin care guides" were finally contacted, and the money that Xiao Zeng was tricked to buy products was successfully recovered.
Remind:
Don't take the results described by the merchant for granted
The market supervision department pointed out that more and more people are beginning to pay attention to their personal image, and some unscrupulous businesses have seized this psychology of consumers and used various online platforms to carry out false propaganda and induce consumers.
These unscrupulous merchants usually exaggerate or even falsely advertise the effect of products to attract customers, and when consumers plan to buy products, there will be people who claim to be professional instructors to add WeChat.
Remind the majority of beauty lovers that when buying cosmetics, they must keep in mind:
1. Choose a formal platform
Check the merchant's business license, qualification certification and other information, and do not cross the platform and use communication software other than the platform to conduct transactions;
2. Carefully identify the authenticity of the product
Check the packaging, labeling, coding and other information of the product, and you can also check the special cosmetics license approval documents or ordinary cosmetics filing information through the website of the State Food and Drug Administration;
3. Understand the ingredients and efficacy of the product
This information can be obtained by reading the product manual, consulting a professional, or doing a web search. Don't trust the results described by the merchant;
4. Keep proof of purchase
Keep invoices, receipts, transaction records, and other proof of purchase. If you encounter problems or disputes, you can complain and report to the market supervision department, apply to the relevant departments for arbitration or file a lawsuit with the court, so as to protect your legitimate rights and interests.
Source: Guangzhou Daily