In the context of consumption upgrading and channel change, Beauty Beauty has won a number of authoritative awards by virtue of its professional strength in innovation and development, brand management and innovation, realizing the continuous improvement of corporate influence and high-quality growth of brand value, and winning praise and applause from the industry.
Strengthen the main business and lay a solid foundation for development
Beauty Makeup(605136. SH) has been committed to providing consumers with high-quality beauty products and services. With a deep understanding of industry characteristics, brand characteristics and consumption habits, we have created core competitiveness such as refined operations, precision marketing, and strong e-commerce data analysis capabilities. In 2023, Beauty Beauty has successively won the "Alimama "Wanxiang Wisdom Chain - Leading Ecological Partner", "2023 Alimama Effect Management Super Marketing Partner", "Planet Award - 2023 Service Innovation Award", "2023 Growth Value Listed Company", "2023 Gongqing Award [Qianchuan Innovation Award]", "Shanghai E-commerce Demonstration Enterprise Title", " Shanghai 2022-2023 Outstanding Unit for Assured Consumption Creation Activities" and many other awards.
We will continue to deepen the ESG concept and promote high-quality development
Beauty Beauty combines the concept of ESG development with the company's operation, not only continuously optimizes the internal governance structure, improves transparency and efficiency, but also actively explores how to combine business success with social responsibility, and strives to contribute to the sustainable development of society while pursuing economic benefits. In 2023, the company won awards such as the "Beautiful China ESG Research Alliance", the "New ESG Benchmarking Enterprise of the Year" and the "ESG Social Responsibility Pioneer Enterprise Award" by Securities Star.
Refined operation, private label steady growth
Beauty Beauty enriches its own brand matrix, seizes new opportunities and growth points in the market, and focuses on different segments such as emotional sensitivity, streamlined skin care, and regional cuisine. According to the 2023 financial report, the sales volume of Beauty Beauty's own brand has achieved steady growth, and the overall growth rate of operating income has been 40%, among which the tea beverage brand Xuhuan won the "International Delicious Award", and the Rural Revitalization Project Taste Archive won the "Social Responsibility Innovation Case".
About Beauty Beauty: Founded by Huang Tao, Huang Mei is the director and deputy general manager of Beauty Beauty, which is a domestic cosmetics online retail service provider, on the one hand, by joining hands with international beauty groups to bring global high-quality products to Chinese consumers; On the other hand, in response to the emerging new consumer needs of the market segment, Beauty Beauty has continued to incubate its own brands to fill the gap in the market, and has incubated and launched its own brands such as Meiyitang, Yurongchu, Aibeimeng, "Xunwei Archive", Xuhuan, and Momoup.
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