In the pure electric square box SUV market, Baojun has become a big hit with the Yueye series, and its fashionable appearance and affordable pricing have also made a wave of presence in the minds of young consumers. In the face of the traditional family SUV market, Baojun is also fully prepared.
On May 13th, the auto business review learned from the official of Baojun Automobile that the official picture of its new compact SUV Yunhai was officially released, it is understood that the new car is based on the Tianyu architecture D platform to build, will be equipped with a new generation of Lingmu intelligent driving, is the first 600km long-range intelligent SUV of Baojun Automobile, and the new car is expected to be completed in the third quarter.
So, what are the considerations behind Baojun's choice to launch the new SUV Yunhai in the second half of 2024? We still look for answers from the product.
First of all, from the appearance point of view, the new car adopts a new exterior design, low-pressure head, closed front face brings a sports car-like visual effect, the headlights on both sides are triangular design, the L-shaped "tear eye" design adds a bit of recognition, and the lower part is a trapezoidal grille. On the whole, it is in line with the user's aesthetic preference for new energy vehicles.
The side adopts the standard SUV silhouette shape, the wide black wheel arches give the body a strong crossover effect, and the side also uses a rich shape and surface treatment to achieve the visual sense of replacing the line with the face, which is not only simple, but also high-end under the illumination of light and shadow. In terms of size, according to official data, the length, width and height of the new car are 4541*1880*1608mm, and the wheelbase is 2750mm, which belongs to the category of compact SUV. In addition, the new car has two-tone five-spoke wheels, which are sophisticated and stylish, and look quite dynamic.
The rear design also tends to be simple, with the Baojun logo inlaid in the middle of the continuous taillights, and a silver chrome trim strip on the black surround below, so that the tail does not look too monotonous, but it is not featureless.
In the first wave of official pictures, no pictures of the interior of the new car were announced, but we will continue to pay attention to the relevant information. It is worth noting that the new car is equipped with a new generation of smart driving, and the intelligent driving solution based on the pure visual route can defeat the traditional intelligent driving solution with lidar in actual combat, which is worth looking forward to.
As a new model built by the D platform of Tianyu architecture, Yunhai's performance in terms of power is also worth paying attention to. According to the currently known information, the new car will be available in pure electric version and plug-in hybrid version, of which the pure electric version will be equipped with a maximum power of 150 kilowatts of drive motor, top speed of up to 170 km/h, CLTC working range of 600 km; The plug-in hybrid version will be equipped with a hybrid system consisting of a 1.5-liter engine with a maximum output of 78 kW and an electric motor, and the specific all-electric range is not yet known.
However, it is certain that the battery life of the pure electric version of the model can reach 600km, indicating that the new car is at the same level as the mainstream pure electric SUV on the market, and the longer endurance performance can not only meet the needs of urban commuting, suburban travel, cross-city travel and other scenarios, but also help to extend the service life of the power battery.
Write at the end:
Once upon a time, smart electric SUVs were synonymous with luxury and high-end, and users also needed to pay for the high price while enjoying smart travel. Nowadays, as the consumer market continues to return to rationality, everyone has begun to seriously examine all kinds of products on the market, no longer blindly compare, chase high-end, on the contrary, those models with affordable prices and excellent quality have attracted more and more attention from consumers.
The unveiling of Baojun Yunhai is based on the product born under this market trend, it has high appearance, high configuration, high intelligence, long battery life, and is closer to the positioning of family SUVs, which may also mark the important determination of the Baojun brand to return to the mainstream market.
Next, if Baojun can give Yunhai a reasonable price, then this new SUV will become one of the "hot models".