Luhan tide brand fell into the "quality door", can the star tide brand boom continue?
Recently, a fashion blogger publicly questioned the quality of the trendy brand clothing managed by Lu Han, saying that the quality of the trendy brand clothes he bought for 1,500 yuan was inferior, which aroused widespread attention and discussion. The blogger posted the clothes he bought on social media, and it can be seen from the photos that the texture of the clothes is thin, the details are rough, and there are thread problems in many places. Subsequently, Lu Han posted a response on social media, but it failed to calm the turmoil, but instead shifted the focus of netizens from the quality of the clothes to himself.
This incident not only caused Luhan's trendy brand to fall into the "quality gate", but also sparked a discussion about whether the business of celebrity trendy brands can last for a long time. In recent years, many celebrities have set foot in the trendy brand market, trying to use their own traffic and influence to create their own fashion brands. However, with the continuous development of the market and the improvement of consumers' requirements for quality, the business of celebrity fashion brands is also facing more and more challenges.
Star fashion brand, the game of traffic and quality
In the entertainment industry, it is not new for celebrities to start side hustles. From the original catering and clothing to today's fashion brands and beauty, celebrities always seem to find new business areas to expand their influence. However, unlike brands in traditional markets, celebrity fashion brands tend to rely more on the support and purchasing power of fans. This also makes celebrity fashion brands often ignore the control of product quality while pursuing traffic and influence.
Taking Luhan's trendy brand as an example, although it has a large number of fans and attention on social media, it has been frequently exposed to problems in product quality. This not only damages the rights and interests of consumers, but also affects the reputation and image of the brand. For celebrities, how to ensure the quality and quality of products while pursuing traffic and influence has become a problem they must face.
Consumers: the choice between quality and emotion
In the eyes of consumers, celebrity fashion brands often represent a way of feeling and chasing stars. They are willing to buy related products in order to support their idols. However, with the improvement of consumers' requirements for quality and the reduction of brand loyalty, celebrity fashion brands are also facing increasing challenges.
A netizen left a message on social media: "I once bought his trendy brand products to support my idol, but the quality was really poor, and it broke after wearing it a few times." This disappointed me and I probably won't buy his products again in the future. This netizen's message reflects the voice of many consumers. For consumers, they value the quality and cost-effectiveness of the product more than blindly buying just to support their idols.
Trendy brand market: quality and innovation coexist
In the trendy brand market, quality and innovation are the key to the long-term survival of a brand. Compared with celebrity fashion brands, some independent designer brands pay more attention to the quality and details of their products. Through their unique design concepts and exquisite craftsmanship, they have created many high-quality and distinctive trendy brand products. These brands are not only loved and sought after by consumers, but also gradually establish a good reputation and image in the market.
At the same time, the trendy brand market is constantly evolving and changing. With the continuous improvement of consumers' pursuit of fashion and individuality, the trendy brand market is also constantly exploring new business models and marketing methods. For example, some trendy brands have begun to cooperate with artists and musicians to launch co-branded products; Some brands have begun to focus on the integration of online and offline, interacting and communicating with consumers through channels such as social media. These new business models and marketing methods not only inject new vitality into the trendy brand market, but also bring consumers a richer shopping experience.
The Luhan Chaopai Incident: Reflections and Enlightenment
Back to the Luhan tide brand incident itself, this incident not only made Luhan's tide brand fall into the "quality door", but also sparked a discussion about whether the star fashion brand business can last for a long time. For Lu Han, this incident is undoubtedly a profound reflection and enlightenment. He needs to re-examine his brand concept and business model, strengthen the control of product quality and improve the shopping experience of consumers. At the same time, he also needs to pay more attention to communication and interaction with consumers, understand their needs and feedback, and continuously improve and optimize his products and services.
For the entire celebrity fashion brand market, this incident also reminds all practitioners: while pursuing traffic and influence, we cannot ignore the control and improvement of product quality. Only by truly paying attention to the needs and experience of consumers can we win the recognition and trust of the market. At the same time, it is also necessary to constantly explore new business models and marketing methods to adapt to market changes and development trends.
In short, although the celebrity fashion brand market is full of opportunities and challenges, it can only survive and develop for a long time on the premise of ensuring product quality and consumer experience.