Who said that the Chinese have no money? Chinese who do not buy houses have bought luxury cars.
The Wenjie M9, which was promoted by Huawei and Cialis, was launched in only 136 days and won 80,000 units. Among them, in April, 13,000 units of the M9 were delivered. You know, this is a domestic new energy luxury SUV with a starting price of 469,800 yuan. In the past, as long as the word "domestic" was added, let alone selling 469,800 yuan, it was sold for 269,800 yuan, and it couldn't sell 1,000 vehicles. But the M9 has not only gone up in price, but also sold out.
Because of the 80,000 large orders, with the ramp-up of production capacity, the monthly delivery volume of the M9 is expected to exceed 15,000 units in May. NIO, which is also positioned as a luxury brand, also ushered in a large wave of sales rebound in April. NIO's sales fell to 8,000 units in February, rebounded to 11,800 units in March, and further rebounded to 15,000 units in April. Benefiting from the gradual rollout of battery swap stations, NIO is expected to re-sell 20,000 units in May this year.
Among them, during the May Day period, NIO implemented the 0 down payment and BAAS power leasing model, and won orders for 7,000 vehicles in one fell swoop, making a turnaround. The outside world generally doubts the battery swap model of NIO, but in the industry, more and more car companies have joined the battery swap alliance of NIO, such as Changan, Geely, GAC, Chery, Tesla, etc. NIO, which is not optimistic, is gradually evolving into a real competitiveness. The biggest criticism of the battery swap mode is that its fixed investment cost is too high. In the early days, the investment cost of a NIO battery swap station required 3 million yuan, but now the cost of the third-generation NIO battery swap station has been reduced to 1.5 million yuan.
Moreover, after more and more car companies join NIO's battery swap alliance, the battery swap station will become a super cash cow. But in advance, it is necessary to invest a huge amount of money to lay as many battery swap stations as possible across the country. For this reason, NIO has incurred huge losses. However, NIO has gained a firm foothold in the market of more than 300,000 yuan, and the starting price of the cheapest model ET5 has also come to 298,000 yuan. In 2023, NIO sold 160,000 units for the whole year. This result is almost catching up with Cadillac, Volvo and Lexus.
Last year's best-selling imported car, Lexus, sold 180,000 units in China. This year, NIO is expected to surpass Lexus. The ideal car with the same price of more than 300,000 yuan will sell better. In 2023, Li Auto will sell 376,000 vehicles, with a total annual revenue of more than 100 billion, ranking among the world's top 500 companies for the first time and the youngest in the world's top 500.
On March 1 this year, the ideal MEGA was launched, and it was hacked into a "coffin car" by the whole network, and its sales suffered a waterloo. In addition to selling 3,229 units in the first month, in April, sales fell off a cliff and were fully crushed by Xpeng X9. However, with the launch of the Ideal L6, the Ideal Auto swept away the haze and won 40,000 large orders in only half a month. After the large-scale delivery of the L6 begins, Li Auto's monthly sales are expected to return to 30,000 units.
At present, between 25 and 500,000, Li Auto has basically achieved full coverage. The starting price of L6 is 249,800 yuan, the starting price of L7 is 301,800 yuan, the starting price of L8 is 321,800 yuan, and the starting price of L9 is 409,800 yuan. The latest Xiaomi SU7 has triggered a car buying boom among Chinese, and the production capacity has been sold out throughout the year. The total annual production capacity of the Xiaomi factory is only 100,000 units, but the Xiaomi SU car has locked more than 100,000 units. At the end of the year, Xiaomi will also launch its first SUV model, and it is estimated that the screws of Xiaomi's factory will be smoking.
After the Xiaomi SU7 was launched, the worst performance was Xpeng Motors. Lei Jun was originally a shareholder of Xpeng, and after deciding to build a car, Xiaomi withdrew from the ranks of Xpeng's investors. Xpeng's monthly sales have not exceeded 10,000 units for several months. For a car company, it is very dangerous to sell less than 10,000 vehicles a month for a long time. Xpeng P5, P7, G6, G9 and other models, monthly sales have declined seriously, but they rely on the MPV of Xpeng X9 to support the scene.
Many people say that domestic cars are getting more and more expensive, and if you don't work hard, you have to buy BBA. In fact, domestic sales are getting more and more expensive and better, but the sales of BBA have not declined, and there has been a simultaneous growth. Who would have thought that the monthly sales of Mercedes-Benz C-class could exceed 20,000 units, which is more than BYD Han. The monthly sales of Mercedes-Benz GLC also came to 19,000 units, the monthly sales of Mercedes-Benz's new E-class climbed to 14,000 units, the monthly sales of Audi A4 also exceeded 14,000 units, and the monthly sales of A6 exceeded 17,000 units. BBA has not declined, and together with domestic cars, the unit price of Chinese cars has been pushed higher.
According to the data released by the analysis structure, the average selling price of cars in China has climbed to 195,000 yuan. Among them, the average selling price of China's own brands also came to 145,000 yuan. Chinese who are not keen on buying a house are spending more and more money on cars. However, compared with foreign brands, the average sales price of Chinese and foreign automobiles is still 88,000 yuan. In other words, in the high-end luxury car market, foreign brands still dominate. Among them, the annual sales of German BBA in China reached 2.29 million units.
In 2023, nearly 3 million cars with more than 300,000 cars will be sold in China, accounting for 14%. For every 7 cars sold, 1 sells for more than 300,000 yuan.
Who said that the Chinese have no money? Chinese who do not buy houses are buying high-end cars!