Text: Looking at history by the column
Edit|Relying on the column to look at history
Source: All of the information stated in this article is based on reliable sources, and the specific information is detailed in the article
Preface
Yunnan Baiyao has been thundering for several days, and under the influence of negative news, on May 10, the Yunnan Baiyao stock market is in trouble, and it has lost more than 6 billion yuan.
At the same time, there are also many people who want to find out whether the executives who were arrested deserve it, and what they have done to this century-old pharmaceutical company? Why did you get to where you are today?
High-level blood change
Yunnan Baiyao is no stranger to everyone, this brand of trauma medicine is very effective, known as "Chinese treasure, trauma medicine", in the minds of the people, it has a very good reputation and prestige, is widely recognized.
For a long time, Yunnan Baiyao, which has been highly trusted, has made such a big move this time, and even the previous chairman has been taken away.
The former chairman's name is Wang Minghui, he came here at the age of 37, and now he is 60 years old, and he has struggled here for half his life.
In 2022, Wang Minghui won the election and was able to serve as the chairman of Yunnan Baiyao for the next 3 years, but unfortunately, he resigned in March 2023 after only one year in office, not honorably retired, nor retired due to illness, but only for personal reasons.
In March this year, Wang Jin, the chief sales officer of Yunnan Baiyao, had left, and Yu Juan, the chief human resources officer, and Yin Pinyao, the chief operating officer, had also left, all for personal reasons.
The last one is Yang Changhong, the former executive director, who left Yunnan Baiyao in 2022 because of the expiration of his term.
The above five former executives, all after leaving office, have recently been taken away for investigation, and several of them are suspected of the same incident.
From the chairman to the sales department, from the operation department to the human resources department, the heads of several important departments of the company have left one after another, and it can be said that the leadership of Yunnan Baiyao has undergone a major change.
According to reports, a person familiar with the matter said that these five people were taken away by relevant departments on suspicion of "corruption", what did they do in partnership?
Phoenix.com Finance, May 10, 2024, "Eye of the Storm|The Network Behind the "Yunnan Baiyaowo Case": Two "Sales Sisters" with an Annual Salary of 10 Million were Investigated"
Glory and disgrace
When Wang Minghui took over Yunnan Baiyao, it was during the trough period of Yunnan Baiyao, as a pharmaceutical company that developed and grew during the Republic of China, its sales were originally all over the world, and even exported to Southeast Asia, and it also enjoyed a high reputation overseas.
With the development of Western medicine becoming more and more popular, the market demand for Yunnan Baiyao is getting smaller and smaller, but those who know know that Yunnan Baiyao is an enterprise with a national secret formula, with guaranteed efficacy and very high medicinal value.
Wang Minghui was transferred here in order to start reforming and giving Yunnan Baiyao a new lease of life.
After taking office as general manager in 1999, Wang Minghui was down-to-earth and hardworking, and he was very good at sales, and he had a lot of ideas, under his leadership, Yunnan Baiyao entered the market in a variety of forms.
They are all used to treat trauma, those who like plasters can buy patches, those who like to carry around can use sprays, and those who pay attention to the effect prefer to buy powders and even capsules.
Different packaging products attracted different people to buy, and Yunnan Baiyao was able to return to the public eye.
After the initial results of the reform, Wang Minghui continued the second step of development, research and development of new products, different from medical drugs, he took the lead in the development of daily products, such as Yunnan Baiyao toothpaste, band-aids, etc.
At the same time of continuous reform, Wang Minghui also single-handedly set up a sales department, and Wang Jin, the "first sister in sales", is his right-hand man.
Under his cultivation, Wang Jin has grown from a sales champion to a senior vice president of Yunnan Baiyao, and it is understood that the annual salary of both of them is as high as 10 million.
Yin Pinyao, the chief operating officer, is a former colleague of Mr. Wang, both of whom held positions at Kunming Pharmaceutical, and Mr. Wang poached Mr. Yin in 2000 after he came to Yunnan Baiyao in 1999.
Under Wang Minghui's promotion, Yin Pinyao served as the financial manager of Yunnan Baiyao's e-commerce company, Yu Juan served as the company's administrative manager, and Wang Jin was mainly responsible for sales, and the three can be said to form the leadership of a subsidiary.
And the people behind them are all Wang Minghui, so it is not difficult to understand why they catch a nest, to put it mildly, they used to be grasshoppers on a rope, they used to be "glory and sharing", and now they are "sharing humiliation".
The market value evaporated by 6 billion
From the thunderstorm of Yunnan Baiyao to the close of trading on May 10, in just two days, the share price of Yunnan Baiyao fell by 1.9%, and the market value shrank from about 101.2 billion yuan to about 95.2 billion yuan, evaporating more than 6 billion yuan.
Not only has the company's market value shrunk, but the company's reputation has also been greatly damaged.
Beijing News, 2024-05-10, "Yunnan Baiyao was exposed to the "nest case", and the market value has evaporated more than 6 billion in two days"
This is not the first time that Yunnan Baiyao has experienced a thunderstorm, and before that, Yunnan Baiyao was sued in court for "false advertising" of its products.
The plaintiff said that Yunnan Baiyao's toothpaste had no effect of stopping bleeding at all, and the more it was used, the more serious it became, and the more it was used, the plaintiff had to go to the hospital for treatment, and the plaintiff demanded compensation from the manufacturer.
But as a result, Yunnan Baiyao refused to provide a product test report on the grounds of the state's secret formula, and the matter was eventually settled.
21st Century Business Herald, 2010-07-18, "Yunnan Baiyao Toothpaste Efficacy and Safety Questioned by Nanjing Citizens Sued"
But this toothpaste did not suffer because of this, but sold very well, even if the price was high, the sales were good, and it was exported to many overseas markets.
However, this toothpaste was pointed out by medical professionals, in the ingredient list of the outer packaging, it shows that it contains tranexamic acid, which ordinary people do not recognize, but those who study medicine clearly know that this is a prescription drug, which is mainly used to stop bleeding.
As soon as this remark came out, a number of official media reported on it, and for a while, there was a wave of doubts about Yunnan Baiyao toothpaste in the society, and the official reply of Yunnan Baiyao was very perfunctory, and it was an understatement that there was no illegal addition of toothpaste.
What we are talking about is the hemostatic effect because of the hemostatic drug, but Yunnan Baiyao said that it is not illegal to add this medicine, giving people a feeling that the loss has been discovered and the duck's mouth is hard.
It is also a good thing that Yunnan Baiyao can deeply understand the problems of the company itself, solve the problems after discovering them, and look forward to the future of the company to become better and more trustworthy.
Red Star News, 2018-10-23, "Yunnan Baiyao Toothpaste Traps "Formula Door" Response: No Illegal Added Ingredients
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