"You represent Baidu,
You represent the most real Baidu,
You are the truest representatives of Baidu. ”
On May 11, Baidu's WeChat public account released an article showing that on the afternoon of May 9, at an internal awards event in Baidu, Baidu founder, chairman and CEO Robin Li congratulated and emphasized the winning teams and individuals on the scene.
This is interpreted by the outside world as Robin Li's latest voice on the matter of "Xuan Jing doing short video overturning".
On May 11, the video account "Baidu Classmates" of the Baidu Federation of Trade Unions released the Baidu Culture MV "Simple Wind Blows All Over the Land", which lasted 2 minutes and 26 seconds, saying that in response to the heart-piercing "Dachang disease", he sang the voice of "defending the culture of the factory and making Baidu better and better".
Source: "Baidu Classmates" video account
On May 9, Cui Shanshan, senior vice president of Baidu Group, also said, "It is estimated that everyone has paid more or less attention to some public opinion and controversy recently, and some students may still be troubled or even swayed for a moment, but please believe that in Baidu, there is nothing more worthy of adhering to and defending than simple and reliable values, the hustle and bustle of public opinion will always pass, and our self-innovation will never stop." ”
Cui Shanshan also said that the company has been around for almost 25 years, and it is not surprising that there are problems, and it is wrong not to be able to look at them soberly and rationally. In her speech, Cui Shanshan pointed out a number of big factory diseases, including "demarcating the territory, setting the threshold, and it is difficult for each to fight and cooperate", "coaxing upwards and bluffing downwards, and working overtime to show the work attitude", "the communication between superiors depends on the communication of subordinates, and they still say beautiful things when they end up".
Baidu also has these big factory disease problems, some of which are quite serious, not to blame the employees for complaining, the company's management is also anxious, and they are focusing on and solving them.
Xuan Jing has resigned on the 9th
A new company was established in April
recently
Former vice president of Baidu, Xuan Jing
caused a storm because of the release of short videos
In the video
"There's no need to think about family members," she says
"There is no holiday for the PR Festival weekend" and so on
was questioned by many netizens about the "three views are not correct"
The external image of the Baidu brand has also been affected as a result
In the early morning of May 9, he issued an apology in the circle of friends, saying that the company was not consulted before the release of the short video.
On the evening of May 9, according to Baidu's internal disclosure, Baidu's vice president Xuan Jing has resigned from the company.
On May 10th, Tianyancha App showed that on April 24th, a company called Shenzhen Waka Waka Wakaka Culture Co., Ltd. had just been established, with a registered capital of 10,000 yuan, and the legal representative, executive director, and general manager was Xuan Jing, whose business scope includes daily necessities sales, household appliances sales, literary and artistic creation, cultural and entertainment broker services, network technology services, information consulting services, entrepreneurial space services, Internet sales, performance brokers, etc., with 90% and 10% of the shares held by Xuan Jing and Zou Shaohuan respectively. According to reports, Zou Shaohuan was Xuan Jing's assistant during her tenure at Baidu.
He has been to Yantai
I took a short video trader class for three days
According to public reports, before the public opinion crisis occurred, Xuan Jing was promoting the "short video project" within Baidu's public relations department. The project requires all employees of the public relations department to open short video self-media accounts, and not doing self-media will affect the annual performance.
After the announcement of this requirement, several employees of Baidu's public relations department chose to leave. It is unknown why Xuan Jing wants to promote the "short video project", but the reporter learned that before promoting the project, she had gone to Yantai to "learn from experience": about three months ago, Xuan Jing went to Yantai to pay 5,980 yuan and took a short video platform trader class of "Brother Sam", the founder of Yantai Xingliu Media Planning Co., Ltd., for three days.
It is understood that the course content of "Brother Sam" is to teach business owners how to create personal IP and how to avoid detours when making short video accounts.
As for whether Xuan Jing's controversial remarks were influenced by the course, "Brother Sam" said, "Can I control how she speaks?" That's her own opinion. ”
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Manuscript source | Hangzhou Daily, China News Network, Baidu WeChat, Upstream News, and Comprehensive
The copyright belongs to the original author and pays tribute to the original
Align with the editors | Chen Qu