Recently, some netizens posted that they found that the ticket for a scenic spot in Guizhou was as high as 9,999 yuan, and it was limited to 20 people per day. Is this true?
According to reports, this scenic spot is the gypsum crystal flower cave of Guizhou's "Twelve Behind the Scenic Area". The name of the group purchase product is "Gypsum Crystal Flower Cave, Crystal Flower Romance", with a listed price of 9999 yuan / copy and 8888 yuan / copy after discount.
According to the purchase notice, the product needs to be booked by phone one day in advance, and each serving contains one adult. Why is it so expensive? The scenic spot said that the reason why the ticket price is high is because the scientific research value of the gypsum crystal flower cave is very high, and only 200 people are allowed to enter the cave every year, and the scarcity is expensive. The price is set so high in order to set a higher threshold and control the flow of passengers. Moreover, the activity also includes room and board, single occupancy butler service, and one or two instructors will accompany you to visit the cave.
Many people have found that this is probably the most expensive attraction in China at present. Of course, because it is expensive, only 8 copies have been sold on a short video platform, and even if 200 tourists are restricted to enter the cave in a year, it is estimated that it will not be easy to gather enough tourists.
Some netizens said that since there is such a high scientific research value, then don't open it up, just keep the scientific research. A rare natural phenomenon in ancient and modern times, this scientific research value is guaranteed to be greater than one or two million ticket money. Some people also say that if this scenic spot is really short of two million, then his scientific research value is not so high. Otherwise, the state would have paid for research long ago!
Some people say that I don't go because I don't have money, I don't go because I don't have money, I don't go because I leave valuable scientific research materials for the country. Some people also say that I am more powerful, I can not only help the country's scientific research, but also save money for myself, and I will not go! Some people also asked, what does the local industrial and commercial department think about this high ticket price? Is it compliant? Come out and talk about it!
Is the most expensive scenic spot ticket Mount Everest?
Some people say that this ticket is not expensive, and it will cost hundreds of thousands to climb Mount Everest. Remember, the cost of visiting Mount Everest is more complicated, and seeing Mount Everest and climbing Mount Everest are two different things! Looking at Mount Everest, the ticket price is not cheap, but it is not 9999 yuan.
The money for mountaineering, that's much more expensive! First of all, there is a climbing permit, which is quite expensive! There are also garbage removal fees, insurance premiums, which are not cheap. As for the rest of the money, it is the cost of the tourists themselves to climb the mountain, and it is up to the people!
How to better combine conservation and tourism?
You see, the ticket price of a scenic spot, the results are different! As far as I know, in order to engage in scientific research, some domestic scenic spots are not open. For example, the Mogao Grottoes in Dunhuang, more than 700 grottoes, only a dozen caves are open for scientific research and protection. People are "not allowed to see if they give money". Everyone understands this kind of regulation. And this plaster cave can be seen after buying a high-priced ticket, which is different.
If the scenic spot wants to limit the flow of people, charging "sky-high tickets" is not the most effective way. You can lower the price to a more affordable and reasonable range, such as one or two hundred, two or three hundred. Then take the method of making an appointment, lottery, etc., instead of setting a high price. Since we want to open this scenic spot with scientific research value, we must better reflect the attributes of public resources. If you come up, you get a sky-high ticket, which makes people think that you are either using it to make a profit or use it to promote it.
For example, some restaurants have one of the most expensive dishes in the city. As a result, everyone's curiosity came together and watched it online, and as a result, the reputation of the store was promoted. As for whether someone actually ordered this dish, it doesn't matter! This is the same as giving a small gift for free when you enter the store today, it is just the reverse operation. The travel market is fierce right now. Present a different trend! Some go straight to the low price, even the floor price! For example, the kind of tour group that costs 99 yuan!
The low-priced group is the pit group!
Now there are also travel products sold by some anchors on the Internet, which are also played for several days for a few hundred yuan. How do these people make money? Someone broke the news that this is called a "gambling group"! It's not gambling, it's luck. After the organizers gathered all the tourists of the low-cost group, they were particular about arranging their itinerary. Arrange shopping according to the advance estimate. If a few people buy too much, his group will make money. If you don't buy enough, then force you to buy it. And this kind of low-cost group is now showing a trend of Internet solicitation.
However, most tourists no longer care about this kind of low-cost tours, and more and more tourists are looking for value for money. I'm willing to spend a little more, don't lead me to always shop, I'm here to travel! Tourists have changed, and more and more scenic spots are also transforming and upgrading, wanting to get rid of "ticket dependence", cancel the ticket system, and develop all-for-one tourism. Therefore, the ultra-low price will have no market sooner or later, and the "sky-high tickets" will not be too marketable. The manager of the scenic spot also wants to make money with "sky-high tickets", so he miscalculated. It's possible to make a shout!
Scenic spots can be surprising but out of the ordinary
After media reports, the travel product has now been removed from the online platform.
However, it is not ruled out that in a few days, it will continue to come out in a different way. After all, it's not easy to get a scenic spot out of the lure of high ticket revenue! Managers really have some real skills in order to develop new growth points of scenic spots. Of course, it is possible to win by surprise in publicity, but there is still a difference between being surprising and being out of line.
The short-lived "sky-high tickets" are like a "digression" in cultural tourism marketing. The norm of cultural tourism marketing is to discover the true value of scenic spots, so that this value can bring benefits in multiple dimensions. This can give full play to the characteristics of the scenic spot and not fall into the pit of "sky-high tickets". Otherwise, after a long time, no matter how good the scenic spot is, it will also be damaged!
Source: "First Scene" Synthesis
Online commentator: Hong Tao