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SIAL International Food Exhibition: The vane of the global food and beverage industry rooted in China|SIAL Exhibition

author:SIAL International Food Exhibition

【Xinhua Enterprise Information, May 8th】SIAL International Food Exhibition will kick off at the Shanghai New International Expo Center from May 28th to 30th, 2024. With a total exhibition area of nearly 200,000 square meters, the exhibition will bring together more than 5,000 exhibitors from nearly 100 countries and regions around the world.

SIAL International Food Exhibition: The vane of the global food and beverage industry rooted in China|SIAL Exhibition

The picture shows the scene of the 2023 SIAL International Food Exhibition (Shanghai).

The 14 themes of this exhibition cover the entire food and beverage industry chain, with a total of more than 350,000 product categories. The exhibition will display food and beverage products in the fields of imported food, snack food, health food, dairy products, grains, oils and condiments, convenience food, fresh and frozen meat, aquatic products, prefabricated dishes, frozen ingredients, high-end drinks and new tea drinks, alcohol, regional famous food, processing, packaging and distribution. SIAL International Food Exhibition will not only provide a world-class food and beverage feast for professional buyers, but also provide an open, efficient and professional international business platform for global food and beverage exhibitors.

"New consumer products and technologies such as cold-pressed juices, plant-based meats, superfoods, and 3D food printing technology have all led new trends in food and beverage consumption since their debut at SIAL Shanghai. As a global trade fair that brings together the world's cuisines, SIAL Shanghai not only provides an international platform for global food and beverage companies to showcase their innovations, explore markets and promote business cooperation, but also promotes the high-quality development of global food trade. Nicolas Trendso, President of SIAL Global Food Series Exhibition, said that in the global food and beverage industry, SIAL (Shanghai) has become an important business platform connecting global food producers, suppliers and buyers with its professionalism and international influence.

According to reports, SIAL has always been committed to promoting international enterprises to "come in" and Chinese enterprises to "go global", and to build a high-end platform for trade exchanges for global food and beverage enterprises. In the course of 24 years of deep cultivation, the "golden signboard" of "internationalization" has been recognized by the industry. "Every year, SIAL is an event about food innovation, healthy living and sustainability. Standing at the 24th anniversary of entering China, SIAL Shanghai will join hands with SIAL 2024 (Shenzhen) to welcome global food and beverage companies and industry professionals with a new attitude, and bring more innovation and surprises to the global food and beverage industry." Nicolas Trentso said that in addition to providing an opportunity and platform for international cooperation and exchange between food producers, suppliers and distributors from different countries and regions around the world, SIAL has also established cooperative relations with industry associations, trade organizations and government departments in many countries, and government representatives, embassy and consulate officials of many countries and institutions have confirmed to attend SIAL Shanghai 2024. "The organizers have established close ties with governments and industry organizations in Brazil, Turkey, Argentina, the United States, Spain, South Korea, Uruguay, Japan, Italy, Chile and other countries to help enterprises from all over the world expand overseas markets, which makes the SIAL global series of exhibition brands have a high degree of influence and appeal." Nicholas Trentso said.

It is understood that in the past 24 years since entering China, in addition to introducing high-quality food and beverage products from all over the world to the Chinese market, SIAL (Shanghai) has also been constantly exploring local innovative brands and products. This year's exhibition will usher in a larger scale of government delegations and regional agricultural products from various provinces and regions, relying on the power of the platform to promote buyers and consumers from all over the world, promote high-quality Chinese agricultural food to the world, practice the concept of big agriculture and big food, and empower rural revitalization.

At present, the pavilion of the Foreign Economic Cooperation Center of the Ministry of Agriculture and Rural Affairs of China covers nearly 30 provinces, autonomous regions and municipalities including Liaoning, Jiangsu, Hebei, Anhui, Fujian, Henan, Shanxi, Shaanxi, Sichuan, Guangdong and Guangxi, with more than 600 exhibitors. Wuchang rice, Yingde black tea, Jixian apples, Baicheng mung beans, Shanxi aged vinegar, Anji white tea and other characteristic landmark products have successfully entered the international market through the Sino-European geographical indication product exhibition area of SIAL (Shanghai).

Nicolas Trendso said that for a long time, the core concept of the SIAL exhibition brand has been to provide efficient business matching services for exhibitors and professional buyers. Through the advanced matching system and professional business team, the exhibition ensures that both supply and demand sides can quickly and accurately find the right partner. This efficient service not only improves the success rate of the transaction, but also saves valuable time and resources for exhibitors and buyers.

As a sister exhibition of SIAL (Shanghai), SIAL 2024 (Shenzhen) will open at the Shenzhen Convention and Exhibition Center (Futian) from September 2 to 4. It is expected to bring together more than 1,500 exhibitors and nearly 100,000 professional buyers from 43 countries and regions to participate in this grand event of the food and beverage industry. "With its unique commercial advantages, Seawood Expo Shenzhen is becoming a new engine for the Asia-Pacific food and beverage market, and also a window for many Chinese food and beverage brands to go global." Nicolas Trentso said that in the global food and beverage industry map, the Asia-Pacific region is rapidly emerging as a new growth pole. There is no doubt that the abundant industrial clusters and dynamic markets have attracted the attention of people in the global food and beverage industry. The 2024 SIAL (Shenzhen) is bound to welcome more internationally renowned buyers.

SIAL International Food Exhibition: The vane of the global food and beverage industry rooted in China|SIAL Exhibition

The picture shows the scene of the 2023 SIAL International Food Exhibition (Shenzhen).

According to the organizers, during the 2023 Shenzhen exhibition, there has always been an endless stream of professional buyers on site, and even at the end of the three-day exhibition, there are still buyers with procurement needs who ask to enter the venue for negotiation. A large number of professional buyers, including supermarkets, chains, online stores, etc., including Wal-Mart, Good Sale, Surprise Online Shopping, One Plus One, Fuyou Merchants Mall, etc., provide an important guarantee for the effectiveness that the exhibition has always pursued.

It is understood that in order to provide exhibitors with more accurate, efficient and international business services, SIAL 2024 (Shenzhen) will invite global high-quality buyer resources from South China and Southeast Asia, covering supermarkets, convenience stores, retail, catering, e-commerce, group meals, gifts, group buying, convenience stores, wholesale, distribution, tea, import and export international buyers and other sectors.

"The SIAL International Food Exhibition, which has been held in Shanghai and Shenzhen, has played an active role in promoting the integration of Chinese and Asian food culture with the world. China is one of the most dynamic countries in the world economy, many enterprises hope to carry out food and beverage trade and economic cooperation with their Chinese counterparts, and many Chinese enterprises hope to use the SIAL brand to explore overseas markets. Nicolas Trendso said that since entering China 24 years ago, SIAL has always adhered to the exhibition concept of "doing everything possible to serve exhibitors, create business opportunities in every way, and enhance the value of the exhibition in every way" to serve enterprises from all over the world.

It is understood that in the global food and beverage industry, SIAL International Food Exhibition (Shanghai) has become an important business platform connecting global food producers, suppliers and buyers with its professionalism and international influence. One of the organizers of the SIAL brand, Gaomei Abbot Exhibition Group, holds a series of international food exhibitions in Shanghai, Shenzhen, Montreal, Toronto, New Delhi, Jakarta and other parts of the world every year, which has developed into a vane for the development of the global food industry and provides a high-end platform for global food and beverage companies to enter the world market.

SIAL International Food Exhibition: The vane of the global food and beverage industry rooted in China|SIAL Exhibition

SIAL International Food & Beverage Exhibition

SIAL 2024 (Shanghai) will be held from May 28 to 30, 2024 at the Shanghai New International Expo Center.

The 2024 SIAL Exhibition (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center (Futian) from September 2 to 4, 2024.

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