Loquat in China has a long history of cultivation, dating back at least 1,800 years. In the Tang Dynasty, loquat was even listed as a tribute. The total cultivation area of loquat in China is nearly 2 million mu, with an annual output of more than 900,000 tons, accounting for more than 80% of the global loquat production, so China is the world's largest loquat producer.
Since the end of March every year, the popularity of loquat procurement on the platform of one acre of field has increased significantly, and in May this year, compared with mid-March, the popularity of loquat procurement has increased by as much as 100%. It can be seen that loquat is popular as a fruit.
Loquat is widely cultivated in many parts of China, including Gansu, Shaanxi, Henan, Jiangsu, Anhui, Hubei, Hunan, Sichuan, Yunnan, Guizhou, Guangxi, Guangdong, Fujian, and Taiwan. So among the many loquat producing areas, which ones stand out on the one-acre field platform?
According to the comprehensive analysis of multi-dimensional data such as the supply and procurement heat and matching effect on the one-mu field platform, in the competitiveness ranking of the main loquat producing areas in China in 2023, Sichuan Hanyuan County, Sichuan Miyi and Sichuan Pingshan County ranked the top three, with their competitiveness indices as high as 2840, 2572 and 2337 respectively. In the ranking of origin competitiveness, the performance of loquat producing areas in Sichuan Province is particularly eye-catching, occupying the top position on the list.
The reason why loquat in Sichuan Province is favored by buyers is first of all due to its excellent quality. Thanks to the unique local climate and soil conditions, Sichuan loquat fruit is full in shape, bright in color and delicious in taste, and is loved by consumers. In addition, Sichuan Province has abundant resources of loquat varieties, including both traditional red meat varieties and newly cultivated white meat varieties, providing buyers with a variety of choices.
In terms of market development, the loquat industry in Sichuan Province has also performed well. The local government and relevant departments actively promote the development of the loquat industry, strengthen quality management, and enhance brand influence, so that Sichuan loquat has a high reputation and reputation in the market. At the same time, Sichuan Province also pays attention to the excavation and inheritance of loquat culture, and combines the loquat industry with tourism, culture and other industries to further enhance its market competitiveness.
From the price point of view, the price index of the top 20 loquat producing areas is significantly different, ranging from 54~284. Interestingly, the price index of these regions shows a positive correlation with the competitiveness index, i.e., the higher the price index, the higher the competitiveness index. This further confirms the saying that "expensive is expensive", and high-quality, high-value-added loquat products are more popular in the market and more competitive.
2023 one-acre field loquat origin competitiveness list
Note: The 2023 one-acre field loquat origin competitiveness list is based on the number of loquat production areas in 2023, the number of supply releases, activity, the number of buyers paying attention, the activity, the number of information matching and docking, the price and other dimensions in the one-mu field platform, and the top 20 loquat producing areas with the highest competitiveness are screened out. The higher the competitiveness index, the stronger the local competitiveness, and vice versa.
The price index is calculated comprehensively based on the price of the place of origin, reflecting the average price level of the place of origin that is not provided, and the higher the price index, the higher the price of the local area, and vice versa.
Judging from the source distribution of buyers in the top five loquat producing areas, the largest buyers in the top five loquat producing areas in terms of competitiveness are all from Chengdu, Sichuan. This data not only reflects the important position of Chengdu, Sichuan as a loquat consumer market, but also further highlights the close linkage and mutual support of the loquat industry in Sichuan Province. Chengdu, Sichuan, as the main purchasing force of these loquat producing areas, has undoubtedly injected a strong impetus into the development of the loquat industry in Sichuan Province, and also reflects the wide recognition of loquat quality and the in-depth development of the market in Sichuan Province.
Hanyuan County, Sichuan Province is a subtropical monsoon humid climate, with a large altitude difference, a large temperature difference between day and night, and an average annual sunshine of more than 1500 hours, which is very suitable for the cultivation of loquat.
The scale of loquat planting in Hanyuan County is considerable, and 18,000 acres of loquat have been planted in the county, with an output of 13,200 tons. From the perspective of the source distribution of buyers, loquat in Hanyuan County, Sichuan undoubtedly shows its strong market attractiveness. Although many buyers come from Sichuan Province, the rest of the buyers are mainly concentrated in provincial capitals and municipalities directly under the central government, which profoundly shows that loquat in Hanyuan County is favored by buyers in developed cities.
With its superior natural conditions, unique planting techniques and strict quality management, Hanyuan loquat ensures the excellent quality and taste of the fruit. Its large, thin skin and sweet taste make it stand out in the fierce market competition and become a popular product for buyers to rush to buy. Buyers in developed cities have a higher demand and pursuit for high-quality and high-value-added agricultural products. Hanyuan loquat just meets this need for them, so it has been widely welcomed and recognized. This also further proves the success of the loquat industry in Hanyuan County and the broad market prospects.
Sichuan Miyi's loquat is mainly marketed from December to April of the following year, which is the off-season of the winter and spring fruit market, so it has strong market competitiveness.
The sales price of Miyi loquat is also relatively stable, with an average price of about 22 yuan/kg, and the sales situation in the market has been very optimistic. At present, most of the buyers of Miyi loquat come from the southern region, which limits the further expansion of its market to a certain extent. In order to promote the sustainable development of the Miyi loquat industry and meet the needs of more consumers, it is suggested that more development can be made to the northern region. The northern region has a large population, a large market demand for fruits, and consumers have a high demand for fresh, high-quality fruits. With its unique taste and rich nutritional value, Miyi loquat is fully capable of gaining a place in the northern market.
In order to expand the northern market, we can consider strengthening brand publicity and promotion to improve the popularity and influence of Miyi loquat in the northern region. At the same time, we can strengthen cooperation with dealers in the northern region, establish stable sales channels and logistics systems, and ensure that Miyi loquat can be delivered to consumers in a timely manner.
From the source distribution of buyers, it can be seen that loquat in Pingshan County, Sichuan Province is deeply loved by consumers in the southern region for its unique quality and taste. However, in order to further increase its market share and expand its brand influence, loquat in Pingshan County should develop more in the northern region. The fruit of loquat in Pingshan County is plump, delicious and rich in a variety of nutrients, and has the potential to succeed in the northern market. In order to successfully enter the northern market, the loquat industry in Pingshan County should strengthen brand building and market promotion. By enhancing the brand image, enhance consumers' awareness and favorability of Pingshan loquat, thereby increasing market share.
Top 10 sources of buyers in the main producing areas of loquat
Note: The analysis of the source of buyers in the top five regions of loquat origin competitiveness in the one-mu field platform in 2023 can reflect the differences in the source areas of buyers in different main producing areas of loquat.