The Digital Intelligence Empowerment Cultural Tourism Industry Practice Development Forum, co-sponsored by Zhangbi Castle and Wuzhi Technology, will be held in Zhangbi Castle Scenic Area, Jiexiu City from June 1 to 2, 2024.
The development and innovation of new technologies are the core elements of new quality productivity. As a technology that will be market-oriented from 2023, LBMR (Location-based Mixed Reality) has shown great potential in the application of cultural tourism scenes, and is interpreting the rich and three-dimensional cultural tourism experience to the extreme from an unprecedented perspective.
The forum will focus on the theme of accelerating the cultivation of new quality productivity in the digital cultural tourism industry, focusing on the field of LBMR, and inviting experts, scholars, and representatives of state-owned enterprises in the cultural and tourism industry to discuss the development status, challenges and future trends of the digital cultural tourism industry. At the same time, the first LBMR cultural tourism project in Shanxi Province was released - Zhangbi Castle LBMR Immersive Experience Exhibition.
At a time when all sectors of society are paying close attention to tourism and focusing on tourism, this event is also a frequent highlight and worth looking forward to: one of the highlights: opening an infinite experience. At the same time, the LBMR immersive project of Zhangbi Castle will be released at the same time, and the guests will be able to experience some scenes of the project and become the "magician" inspired by the story of Zhangbi Castle, starting an unprecedented immersive journey to explore the cultural DNA of Zhangbi Castle, and deeply feel the infinite power of mutual translation and mutual empowerment between virtual and real existence.
Highlight 2: Focus on cutting-edge exploration. The guests will have in-depth exchanges and discussions on LBMR, as a new consumption scenario for cultural tourism, the high-quality conversion between the main IP and three-dimensional immersion of cultural and tourism resources, the effective exploration of cultural relics and historic sites, the presentation form and tour mode of cultural relics, and the infinite possibilities of sustainable and creative inheritance of cultural heritage.
Highlight 3: Promote exchanges and cooperation. It is expected that delegates from all walks of life will use the platform built by this forum to share their insights, promote resource sharing and cross-border cooperation, promote the cultivation and development of new quality productivity in the cultural and tourism industry, and inject new impetus into the high-quality development of the cultural and tourism industry.
At present, the cultivation and development of new quality productivity has added a strong impetus to the digital innovation of the cultural and tourism industry. As the pioneer of LBMR large-space full-sense immersive cultural tourism in China, Zhangbi Castle has a strong demonstration significance. In terms of continuous exploration and expression in the upgrading of cultural and entertainment experience, the innovation and iteration of ancient cultural heritage, as well as the excavation and refinement of cultural themes from a multi-dimensional perspective, and the shaping and interpretation of unique IP personality images and characteristic brands, it will bring new dimensions of discovery and exploration space for the digital innovation and development of Shanxi's local and other cultural and tourism industries.
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