Not long ago, the 2024 Baojun Yue Ye and Bao Jun Yue Ye Plus were officially launched. Among them, the Baojun Yue Ye Plus is a new five-door version of the model, which not only caters to the market demand, but also is equipped with high-end intelligent driving assistance functions, making it stand out in the 100,000-level pure electric small SUV market. So whether the new car can seize more market share, this issue of "Quality Selection Car" will answer for you.
1. Basic information and product highlights
The above manufacturer's guide price only represents the price on April 15, 2024, and is subject to change
On April 12, the Baojun Yue Ye Plus launched two models, both equipped with a front-mounted single motor, with a CLTC pure electric range of 401km. At the same time, the official has also launched six good gifts for online ordering, including financial discount gifts, replacement subsidy gifts, sunscreen and cooling gifts, charging gifts, three-electric warranty gifts and traffic gifts (please consult local dealers for details).
In recent years, more and more manufacturers have launched new models with the classic "square box" shape to meet consumers' pursuit of personalization, and Baojun Yue Plus is one of them. The new car adopts the "Square Box+" design language, with a boxy body with multiple components, giving the car a full off-road look. At the same time, the new car is available in five colors: Cloud Gray, Cloud White, Blue Blue, Aurora Green, and Space Black.
In terms of interior, although the new car is positioned as a 100,000-level SUV, the interior design is simple but not simple. The instrument panel, door panels, center armrests, and seats are all made of high-grade 3D Mesh materials for an excellent texture. The central control screen is equipped with Ling OS intelligent network connection system, built-in QQ music, iQiyi, AutoNavi map and other third-party apps to meet the needs of consumers.
In addition, the new car supports a variety of intelligent driving assistance functions, including automatic emergency braking system, front collision warning, lane departure warning, door opening warning, blind spot monitoring and lane keeping assistance functions, and its high-end smart driving function can achieve mapless urban memory navigation, high-speed intelligent navigation assistance, 30s efficient intelligent parking, and the intelligent level has reached the same level "far ahead".
2. Analysis of product competitiveness
The above manufacturer's guide price only represents the price on April 15, 2024, and is subject to change
From the market point of view, BYD Yuan UP and Nezha V are undoubtedly the most direct competitors of Baojun Yue Plus, all three models are positioned as pure electric small SUVs, but compared with Baojun Yue Plus, the body structure of both models is 5-door 5-seat SUV, and Baojun Yue Plus is a 5-door 4-seat SUV, consumers need to pay special attention when purchasing.
Judging from the price, the Baojun Yue Plus entry model is not too dominant, and the price of the top model is the same as that of Nezha V. In terms of the number of models, Baojun Yue Plus is also the least, offering only 2 models, while BYD Yuan UP and Nezha V offer 3 and 7 models respectively.
When it comes to vehicle configurations, we've selected models that are as close to the price as possible. Judging from the comparison, Baojun Yue Plus also has a huge advantage, especially in terms of intelligent driving. Compared with the other two models, the Baojun Yue Plus not only supports L2 driving assistance, but also has many driving functions, further improving the convenience of driving. In addition, the Baojun Yue Plus also has an electric adjustment function for the main driver's seat. Overall, although Baojun Yue Plus does not have an advantage in the number of models and does not provide tire repair tools, it is quite cost-effective for consumers who pursue a sense of technology.
3. Product quality & service trend analysis
As a brand-new model, will there be hidden dangers of quality problems in Baojun Yue Plus? In this regard, we will start with the failure problems of Baojun Yueye models in the past year, and through the comparison of fault problems, we can preliminarily predict the development trend of new car quality problems in the future. Since the Baojun Yueya Plus is a five-door and four-seater version of the Baojun Yueya, the two are deeply related and can be used as a reference.
By screening the complaint data of Baojun Yueye models in the past year, it can be found that the fault problems are relatively scattered, including "charging failure", "seat failure", "power battery failure" and "fault light on", etc., but the complaints are all single digits. Since the Baojun Yue Plus is a brand new model and has been upgraded in all aspects, it can be considered that the probability of the above failure problem is low for the time being. However, the actual situation will not be determined until it is on the market for a period of time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the big data of the car quality network, we will provide a more objective reference for consumers to purchase models by analyzing the common service problems of brands in the past year.
From the point of view of service complaints, "system upgrade problems" and "no spare parts" have become relatively common service problems that car owners complain about the Baojun brand. Through further analysis, it can be seen that the "system upgrade problem" comes from models such as Baojun RC-5, Baojun RS-5 and Baojun RS-3; The "no parts" are mainly focused on the Baojun E100 and Baojun KiWi EV models.
In terms of measuring the after-sales service reputation of new cars, we will analyze the responses of enterprises to car owners' complaints, and relatively objectively predict the after-sales service reputation of new cars. According to the data of the car quality network, the response rate of Baojun automobile brand complaints in the past year is 100%, which shows that manufacturers attach great importance to the demands of car owners.
Fourth, after-sales service policy and network distribution
In terms of after-sales service policy, Baojun Yue Plus has a three-year or 100,000 km vehicle warranty; The warranty of the three-electric system is eight years or 120,000 kilometers, and the first owner has no limit on the number of years/mileage (non-commercial vehicles); In addition, the official also provides three years of free car entertainment traffic 2G/month (please consult your local dealer for details).
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of Cheqq.com, Baojun Automobile currently has a total of 2,068 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government, of which Shandong, Henan and Hebei provinces have a relatively large number of dealers.
Summary:
With the launch of the Baojun Yue Ye Plus model, there is another cost-effective option in the pure electric small SUV market. Compared with competing products, the Baojun Yue Plus also has a classic off-road style exterior shape, which can be described as a sight to behold. At the same time, the new car is also equipped with high-end intelligent driving assistance functions, and the level of intelligence is far ahead. Combined with the three-door version of the 2024 Baojun Yue, it is expected to join forces with Baojun Yue to seize more market segments in the future, providing a boost for the sales growth of the Baojun brand.