On May 12, Junlebao 2024 Qinhuangdao Marathon was successfully completed, and 17,000 runners from all over the country chased their dreams on the seaside track with interlaced scenery of the port city, and went to the mountains and seas to feel the blend and collision of sports charm and beautiful nature. This is also the third marathon sponsored by Junlebao since the beginning of 2024 after the Shijiazhuang Marathon and Baoding Marathon.
Dare to think and dare to promote the integrated development of culture, tourism and sports in the city
Marathon, as a sport that originated in the first Olympic Games in 1896, was established to commemorate a legendary herald in the Greco-Persian War, and has developed internationally for more than 100 years. Since the New York City Marathon in the 70s of the 20th century, the marathon has gradually become a part of the city's culture and is booming in China. According to relevant information on the China Marathon platform, a total of 613 marathons will be held in China in 2023, attracting 5.67 million runners to participate, with an average of 10,800 participants per event.
From 2014 to 2024, the short film reviews the history of Junlebao, a well-known dairy company in China, sponsoring more than 50 marathons in China, showing that marathons are thriving in more cities including Shijiazhuang, Baoding, Qinhuangdao and so on. As a leading brand in the domestic dairy industry, Junlebao has not only provided high-quality dairy products for the public over the years, but also made positive contributions to the development of local culture, tourism and sports.
"Life is like a marathon. Every brave start comes from the firm pursuit of a goal. "The first step in running a marathon is to learn how to start. As the saying goes, a journey of a thousand miles begins with a single step, and the only way to achieve ambitions is to take one step at a time. This is also the life philosophy practiced by Wei Lihua, chairman and president of Junlebao Dairy Group, who has used ten years of horse racing experience to shape Junlebao's enterprise spirit of "dare to think, dare to do, and persevere". He established the Junlebao Running Group and led the executives and employees to participate in many marathons at home and abroad, so "Junle Baolan" has also become a beautiful scenery in many marathon races.
Focus on building a world-class dairy enterprise
"Concentration is the beacon in the hearts of marathon runners." Whether it's on the track of a marathon or on the journey of life, in the face of sudden challenges, choosing focus is to inject motivation into every step of the way.
Wei Lihua has his own deep understanding of this. When faced with the "heartbreak slope" of the Boston Marathon, he experienced physical and mental limits and almost wanted to give up. But he persevered: "At this time, it is by focus and persistence, the marathon is very similar to the development of the enterprise, the goal is too far away is meaningless, to focus on the feet, through the huge gain." ”
This focus has also been brought to the management and operation of the enterprise by Wei Lihua. Since 1995, Junlebao has only been making dairy products, and has focused on the high-quality development of the dairy industry for 29 years. In order to ensure the safety and high quality of dairy products, Junlebao focuses on the deep cultivation of the dairy industry chain, starting from a pasture on the grassland, creating an integrated layout of the whole industrial chain of Junlebao, innovating the "six world-class" models, meeting the escalating nutritional and health needs of consumers through technological innovation, model innovation and management innovation, and creating a world-class dairy enterprise.
Revitalize the dairy industry and run out of the championship road
"Persistence is to do one thing to the extreme." The marathon is not only a sport on the track, but also has a profound impact on every runner.
Like countless runners who love the sport, marathons have become an essential part of Wei Lihua's life. "I've been running marathons for more than 10 years, from only being able to run two or three hundred meters at the beginning, to completing my first full marathon in 2014, and then winning a Grand Slam in 2019, the marathon has almost reshaped my body and concept. The marathon allowed me to gain health, heartfelt joy and confidence, and to discover a better version of myself. Wei Lihua said.
Under the guidance of the marathon spirit, Wei Lihua led the team to sharpen the sword for ten years, and realized that Junlebao milk powder took the lead in passing the European BRCGS (Global Standard for Food Safety) AA+ top certification and IFS (International Food Standard) priority certification, successfully landed in the Hong Kong and Macao markets, and won the "China Quality Award Nomination Award". From no one cares about it to leading the sales in the country, Junlebao has driven domestic milk powder to regain the trust of the Chinese people, completed the surpassing of foreign brands, and the market share of domestic milk powder has increased from 30% at the lowest time to more than 60% today. Euromonitor data shows that the production and sales of Junlebao milk powder are leading in the country.
A new breakthrough is also a new starting point, Wei Lihua said in an interview: "In the future, Junlebao will continue to promote the development of the dairy industry with the spirit of marathon, and is committed to becoming a leader in China's nutritional and health food enterprises." ”
Life never stops, and running doesn't stop. Marathon is not only a sport, but also a culture, a spirit and a way of life. Adhering to the spirit of "dare to think, dare to do, and persevere", Junlebao will continue to innovate and take responsibility on the road of high-quality development of the dairy industry, "run" to make achievements, revitalize the dairy industry, and contribute to the development of sports events in mainland China and the upgrading of Chinese people's nutrition and health.
Source: China.com Food