Author: Lin Dingzhong, deputy editor-in-chief of Zhenghe Island
来 源:正和岛(ID:zhenghedao)
After watching the excitement, I still have to find some doorways to see.
The entanglement between Yu Minhong, Dongfang Xiaosun and Dong Yuhui lasted for several months, disturbing and lively, which was originally just an internal dispute and change in the company, but it actually caused a national discussion. In fact, it is not necessary, such stories are played out almost every day in companies all over China.
The reason behind the national discussion is that different fan groups may have a sense of substitution, corporate employees may support Dong Yuhui, and corporate bosses may support Yu Minhong or Dongfang Xiaosun. In short, this event has great emotional value for society and the public. In addition, what are the deep-seated management problems?
On closer examination, there is still a doorway behind this incident that is worth in-depth discussion, that is: how to manage an outstanding individual or excellent team in the organization after the unexpected rise (managers may think it is inflation)? Now or in the future, many businesses may encounter such problems.
Chris Anderson, the proposer of the "long tail theory" and the concept of "maker" and former editor-in-chief of Wired magazine in the United States, said: "In the era before the Internet, the competition between enterprises was the competition between products; After the advent of the Internet, the competition between enterprises is the competition between ecosystems and ecosystems. ”
The management era before the Internet is the competition between products, the organization is the bureaucratic system, is the superior driven, the whole organization is like the human body, the brain drives, constantly transmitting instructions downward, up to the fingertips, the core thinking is to emphasize control, controllable, orderly, clear, predictable and so on.
In the Internet era, it is the competition between ecosystems, and the original linear causal relationship has become a nonlinear multi-causal relationship in system theory, which is quantum in management, self-organizing in organization, self-driven, and agile in response.
Dana Zohar, the founder of quantum management theory, said: "In quantum management, there is no such thing as an unimportant person, everyone has very great potential, as long as there is a suitable environment to stimulate his potential." "The original management was static, the quantum management is dynamic; The former is to position and label people, and the latter is to put everyone on the same running line, and whoever does it will come up. The so-called management is actually a kind of positioning and a view of people. ”
Therefore, in quantum management, each business unit in the organization, everyone will have strong autonomy, the core thinking is decentralization, stimulation, unplannable and completely predictable, often wait until a business unit, an individual to create a new product, break out of a new path, the organization to determine the direction of no problem to continue to support it, so that it has full freedom of development.
Source: MBA Institute
Therefore, the problem is obvious, the entanglement between Yu Minhong, Dongfang Xiaosun, and Dong Yuhui is the conflict between two management thinking and models.
From New Oriental to Oriental Selection, Yu Minhong and his team were thrown into a complete Internet environment because of the sudden changes in the industry. The environment has changed, but people are still those people, and the transformation that has to be carried out has put forward new requirements for the management philosophy, organizational form, and corporate culture of the management, and it is necessary to reshape the corporate mechanism and culture.
Like all enterprise transformation, the process is not so smooth, and it will inevitably go through a difficult run-in process. Whether the friction in the process is large or small depends on whether the concept is changed quickly, whether the cognition is clear, whether the system is adaptable, and whether the action is decisive.
Dong Yuhui's "Walking with Hui" is not what it seems, just a team of about 100 people, but an ecosystem centered on "Walking with Hui".
This ecosystem includes at least three very powerful forces: countless "mothers-in-law" who love Dong Yuhui unconditionally, a large number of suppliers who count on Dong Yuhui to bring goods, and Douyin, a big platform related to the interests of head anchors.
Before the dispute, Dongfang Selection thought that all this was Dongfang Selection's ecosystem, but when the dispute occurred, it suddenly found that there was actually a Dong Yuhui's ecosystem behind it.
was originally an overlapping and integrated ecosystem, but after the dispute, Yu Minhong and Dongfang Xiaosun found that the original Dong Yuhui's ecosystem and the ecosystem selected by Dongfang may only have a 30% overlap, and the difference in the traffic in the live broadcast room is the most obvious manifestation.
Why is there no contradiction in the same management style in the school era of New Oriental before, but now there is a contradiction? Because the environment has changed, the super leverage of the media has made Dong Yuhui's fans change from dozens or hundreds of students to tens of millions.
Originally, Dong Yuhui was just one of the gears or screws in the big machine of New Oriental, with clear positioning and clear responsibilities, but the Internet has made this "gear or screw" a great change of strength, which makes Dongfang Xiaosun, who is used to control and in a strong position, very uncomfortable. This is where the contradiction arises.
"With great grievances, there will be residual grievances", after reconciling great grievances, there will inevitably be residual resentment. As soon as the mobile phone is dropped, the dispute will be outside the company, and it will not be a problem between the supervisor and the employee, and the relationship between Dong and Sun will inevitably be difficult to mediate. Because of the dispute with Dong Yuhui, Dongfang Xiaosun was labeled as "not a big pattern, poor management, and poor ability", and he was scolded when he appeared, which was somewhat of a social death.
In fact, Dongfang Xiaosun is not at fault, because of the inertia of experience. Most traditional managers who are in the position of Dongfang Xiaosun will probably handle things the same way as him. Therefore, we should separate the way we look at people and things.
Whether it is Yu Minhong or Dongfang Xiaosun, according to the "Tao Te Ching", it is necessary to "make good use of people as the underneath", that is, those who are good at using their subordinates must retreat to their subordinates humbly; To "succeed in the work, and the people call me natural", that is, the achievement of the achievement of the completion of the work, and the subordinates say that I have done it myself; It is necessary to "succeed and live in prosperity", because "for the above" wants the overall situation.
To change the original management model, the biggest challenge is the managers themselves. So how to overcome yourself and how to solve your own problems, Zhang Ruimin said almost excitedly: "Haier has almost found a solution now, which is to let everyone become autonomous." I became a quantum leader, a servant leader, and I could create a lot of conditions. ”
Behind the change of management model is the transfer of power, and whether managers who are accustomed to having power are willing to give up power and become "servant leaders" is the key to the problem.
At present, the national super Internet celebrities, Zhou Hongyi and Luo Yonghao are outspoken and fast-talking, and they have a lot of arguments with others; Big and small Yang started with funny; Li Jiaqi started with the contrast of men selling beauty makeup. In contrast, Dong Yuhui is unique, not quarrelsome, not funny, not kitsch, not traffic for the sake of traffic, he is telling his own personal story, talking about his understanding of various things, and talking about the knowledge he thinks the public needs.
Whether it is the strong and ordinary family affection for his mother and younger brother, or the feelings of colleagues who want to recall their departing colleagues to New Oriental;
Whether it is the one who wants to return to the classroom after the live broadcast, the consistent love for education, or the gratitude and unwavering gratitude to Yu Minhong and New Oriental;
Whether it is the attitude of saying that "money is not the most important thing", or the attitude of not wanting to be kidnapped by money, or whether he is famous or not, he is not decent, does not pretend, and is not arrogant, all of these things make him a "boy next door" in the hearts of many people, close to perfection.
There are not many people with the individual qualities listed here, but there are very few people with all of these qualities, so Dong Yuhui is unique.
Dong Yuhui's recognition, first of all, lies in his values, his values meet most of the expectations of society and the public, and they are a scarce thing in our irritable and frivolous society, and everyone wants others to be.
The second is the natural unity of body and mind, always one, what you say is what you think (if one day Dong Yuhui starts to say what he doesn't want to say and plan for traffic, it may be the beginning of his crisis).
"Tao Te Ching" says, "Carry the camp and embrace one, can you be inseparable?" Can you be a baby? "The camp is the body, and the spirit is the spirit.
Does this mean that the spirit carried in the body can be attained without separation? Can the condensing breath make it supple and single-minded, as innocent as a newborn baby? Dong Yuhui has the characteristics of "simplicity" and "infantileness" that Lao Tzu admires.
There are different on and off the stage, it is easy to act for a day, but it is difficult to act for a long time, and it is difficult for Internet celebrities who are too different before and after people to last, either because of their own mental problems, or they will eventually trigger external public opinion due to their speeches.
The third is his ability to express a wide range of knowledge, popularize output, and capture people's hearts and emotions. Of course, there are many other reasons, but these three are the most important.
"Tao Te Ching" says that "things are strong and old, and the way of heaven is also", and it is said that "the wind does not end, and the rainstorm does not end the day", which means that the storm will not blow all morning, and the rainstorm will not be the next whole day.
How can we maintain a high level of attention on the Internet all the time, and how can Dong Yuhui ensure a continuous, high-quality output, the challenge is quite large. If Yu Minhong and Dong Yuhui are no longer popular, what should Dongfang Selection do? Since we are talking about management issues, let's also put ourselves in the shoes and think about this issue.
In "Eternal Living Fire", Zhang Ruimin believes that in order to make the enterprise last, it is necessary to break up the organization, make the enterprise platform, and let every employee become the "energy ball" mentioned in quantum management, and start a business on the platform close to users at zero distance. "'Do nothing and do nothing', that is, I don't give orders, but establish a system, which looks like 'nothing to do' on the surface, but creates a promising platform for all employees below, so that all employees and makers below can be 'promising'."
From a management point of view, if Dongfang Selection wants to develop sustainably, can it transform into a platform company like Zhang Ruimin's Haier, so that more "makers" like Dong Yuhui can do things, innovate and start businesses independently? Dongfang Selection should be happy to see it succeed rather than suppress it, and can even take the initiative to organize fission, so that potential anchors can also set up companies. This is in line with human nature and Dana Zohar's idea of "bringing out the potential of everyone".
Zhang Ruimin said: "If a management model becomes a corporate culture, it will be considered successful, but if not, it will not be considered successful." Another sign of success is that it's very easy to replicate itself internally within a business with a unified culture, and very difficult to replicate externally. "Easier said than done, from the change of management mode to the formation of a new corporate culture, Dongfang Selection may still be exploring, which takes time.
Quantum management seems very profound and complex, but things in the world are actually very simple in terms of reason. At first, when the relationship between Dong and Sun was not stiff, in the live broadcast room, in the face of Dongfang Xiaosun, he said that Dong Yuhui "has great ability and is not satisfied with management", and the guest Ni Ping said to Dongfang Xiaosun: "Do you think that now Dong Yuhui is more capable, and some can't control him, but from another angle, if it is your child, now that he has the ability to grow up, will you still feel unhappy?" How correct and popular this statement is about management!
Not long ago, Dong Yuhui and Zhang Ruimin had a dialogue in the live broadcast room of "Walking with Hui", bringing goods to Zhang Ruimin's "Eternal Living Fire", and the live broadcast master had a dialogue with the management master, and the effect was excellent. I firmly believe that "Eternal Living Fire" is one of the best management thought books in China that I have ever read. Dong Yuhui played his role and let more business managers read it early, which is a great contribution.
But Oriental Selection may need more than just sell the book, and it may be beneficial to read the book as well.
(Views are welcome, please leave a comment in the comment area)
Typography | Edited by Shen Wangwang | Zhengfeng Rotating Editor-in-Chief | Xia Kun