Today's automotive industry is facing unprecedented changes and challenges, and the future of mobility is gradually taking on a completely new look. In this era of innovation and change, Magneti Marelli proposes three strategies to shape and define the new experience of the future of mobility. By strengthening partnerships, promoting personalization and sustainability, and leading the concept of software-defined vehicles, Magneti Marelli is committed to providing intelligent, innovative and environmentally friendly mobility solutions.
Dr. Fan Jianqiang, Executive Vice President of Magneti Marelli and President of Magneti Marelli China, said at the Beijing Auto Show that Magneti Marelli is committed to building a new future of mobility, carrying out industry-leading innovation and cooperation through three strategic directions. First of all, Magneti Marelli will strengthen cooperation with OEMs and partners to achieve a win-win situation in the supply chain. Secondly, in the face of the challenges of fierce competition in China's auto market, Magneti Marelli will focus on breakthroughs in two key aspects: first, to promote vehicle personalization to meet the diverse needs of consumers; Second, it is committed to developing sustainable vehicle performance and providing innovative solutions for environmental protection and high efficiency. Finally, Magneti Marelli will lead the concept of software-defined vehicles, which can be flexibly applied through the decoupling of software and hardware.
Co-create with customers and partners
When it comes to customer cooperation, Magneti Marelli values the cooperation that takes place from the very beginning of a project. The company encourages teams to have a deep understanding of customer needs and incorporate them into product development early in the design process. Therefore, Magneti Marelli not only develops each product according to the customer's needs document, but actively explores and creates it together with the customer. "Magneti Marelli's goal is to drive innovative and sustainable business models in line with its customers in terms of technology and cost. In the face of market competition, the company firmly believes that only through continuous innovation can real breakthroughs be achieved. Fan Jianqiang emphasized.
Magneti Marelli serves a wide range of customers worldwide, including North America, Europe, China, Asia and Japan. Magneti Marelli attaches great importance to Environmental, Social and Governance (ESG) and has set specific targets since 2021, with the initial plan to be completed by 2025. Fan Jianqiang said: "In ESG practice, Magneti Marelli not only pursues cost advantages, but also achieves these standards through technological innovation. We truly integrate ESG practices into our innovation and product development, which is not only a theoretical application, but also based on profound technical accumulation and practical implementation. ”
At the Beijing Auto Show, Magneti Marelli also showcased the result of its co-creation with Hesai Technology - the integrated headlamp and LiDAR solution, which seamlessly integrates Hesai's latest ATX LiDAR into Magneti Marelli's high-end lighting solutions, providing excellent environmental awareness and comprehensively improving the safety of intelligent driving while reducing costs without compromising the vehicle's appearance and aerodynamic performance.
Personalization & sustainable vehicle performance for vehicle differentiation
Magneti Marelli's unique strength stems from his racing background. Magneti Marelli has successfully transformed advanced technologies in the field of motor racing, such as drivetrains, electric systems and powertrains, into civilian vehicles, resulting in many innovations. For example, Magneti Marelli's 800 V silicon carbide (SiC) and gallium nitride technologies, which are currently being actively developed, as well as 1000 V silicon carbide technology, which has been proven in racing competitions, are important advances in the field of technology. This experience not only gives Magneti Marelli the ability to make the transition from technical validation to mass production, but also the natural evolution from racing to mass production, demonstrating Magneti Marelli's core competencies in continuous innovation.
Magneti Marelli's products can be divided into seven main segments, covering two directions. The first is a product that is committed to driving the personalization of the car. As the demand for personalized cars continues to grow, Magneti Marelli focuses on developing vehicles that meet the needs of specific consumers. For example, Magneti Marelli's lighting and perception systems not only provide lighting functions, but also integrate intelligent functions such as interaction and communication to provide users with a personalized experience. In addition, Magneti Marelli's electronic systems are highly personalised, including the lighting and touch systems throughout the cockpit, which are controlled by Magneti Marelli's advanced electronic technology.
Magneti Marelli's personalised approach is not only reflected in the exterior design, but also in the interior of the cockpit. The cockpit design is very different from the traditional cockpit, and the seemingly clean exterior combines a wealth of features and technologies, and the driver is always supported by a variety of functions. This design not only meets the individual needs of the user, but also enhances the overall aesthetics and practicality of the vehicle.
In terms of driving experience, thanks to the use of the Marelli electronic suspension system, it automatically adjusts to the driving conditions, providing a more comfortable and safe ride for the driver and passengers, with a high level of energy efficiency. The integration of these systems demonstrates Magneti Marelli's leadership in providing cutting-edge, personalized driving solutions.
In terms of improving vehicle performance, Magneti Marelli is strengthening the research and development of powertrains, including traditional powertrains and new electric drive systems, such as the electric drive system of pure electric vehicles. In addition, Magneti Marelli's green ecosystem and the thermal management system of the entire vehicle are designed to improve energy efficiency and drivability. Magneti Marelli is also working on the development of advanced electronic suspension systems to provide a better driving experience.
Pioneering solutions for software-defined vehicles
Whether it is a traditional fuel vehicle or a new energy vehicle, automotive lighting control system has always been one of the key systems to enhance vehicle safety and improve driving experience. In order to adapt to the evolution of the new electrical and electronic architecture, Magneti Marelli proposes an innovative lighting control system architecture in a forward-looking manner. The successful mass production of Marelli lighting domain controller has been practiced and verified in the Chinese new energy market. On the other hand, in the field of execution, Magneti Marelli has launched the concept of MCU LESS intelligent drivers, which centralizes the entire lighting software into a domain controller, supporting the development trend of software-defined vehicles. With more than 20 years of experience in the field of automotive lighting electronics, Magneti Marelli can provide a complete set of solutions in the field of automotive lighting controllers, from basic lighting controllers for distributed power supply systems, to centralized CAN communication controllers for adaptive matrix headlights, to high-definition rendering controllers represented by Micro-LED and digital micromirror DMD technology.
At the Beijing Motor Show, Magneti Marelli showcased a new generation of high-end intelligent cockpits, which epitomize the core concepts and practices of its software-defined vehicle, which are connected through electronic systems and digital twin technology. In this intelligent cockpit design, the new intelligent surface adopts hidden display technology, intelligent surface and invisible buttons, realizing the design concept of "Marelli de-screen intelligent cockpit". These technologies allow the display and control interface to blend in with the interior surfaces when not in use, creating a clean and elegant interior environment.
Magneti Marelli presents this new smart surface that aims to create a comfortable and tranquil interior environment similar to a living room, rather than being dominated by a large number of displays. This design concept ensures both functionality and timeliness of the interior environment.
Magneti Marelli's "screenless smart cockpit" is a smart cockpit that combines the latest electronic technology with next-generation platforms. The use of hidden display technology, smart surfaces and invisible buttons allows the display interface to be transformed into a high-quality skin or fabric when not activated, adding to the comfort. In addition, the combination of interior ambient lighting and air vents can convey information such as air conditioning temperature status and vehicle mode through color changes, improving the intuitiveness of the user experience.
In terms of environmental protection, Magneti Marelli is developing recycled plastics and mono-material structures to reduce environmental impact. In addition, the company is actively exploring the use of natural materials, such as bio-based epidermal coatings, to further improve sustainability and environmental friendliness.
Magneti Marelli's cockpit solution also emphasizes the overall user experience, focusing not only on technological advancement, but also on the overall design of gestures and language interaction to ensure a smoother and more natural user experience. In terms of autonomous driving, Magneti Marelli plans more from multiple dimensions such as hardware platform, operating system, partner collaboration, as well as the overall functional safety and information security requirements of the system.
This time, Magneti Marelli demonstrated its leading position and technical strength in the field of automotive technology, providing users with a more comfortable, intelligent and environmentally friendly driving experience, and promoting the evolution of future mobility. These efforts not only meet the needs of users, but also inject new vitality and innovation into the entire industry.