"Thought the pre-sale was the cheapest
Didn't expect the spot to be cheaper"
This is every time "618" and "Double 11"
After the e-commerce promotion
The true feelings of a lot of "chopping parties".
This year is different!
Following Tmall's announcement a few days ago
After the cancellation of the "618" pre-sale mechanism
JD.com also officially announced
"Spot Sale"
Tmall announced on May 6
After canceling the pre-sale
This year's Tmall "618"
There are two waves of spot sales periods
The first wave
From 8 p.m. on May 20
Second wave
From 8 p.m. on May 31
JD.com announced
"No roll duration"
The time when the spot will be put up for sale
It was set for 8 p.m. on May 31
It can be seen
E-commerce platforms are gradually moving away from short-term sales peaks
Shift to a greater focus on user experience and
Long-term sustainable business model
The pre-sale mechanism used to be a marketing strategy designed by e-commerce platforms to help merchants stock up in advance and reduce logistics pressure.
However, over time, this mechanism gradually exposed shortcomings in the user experience.
Users need to wait up to 10 days from seeing the discount notice to the final payment and shipping, and this long waiting process has received a large number of complaints from users.
What's more serious is that the pre-sale of e-commerce platforms has allowed some merchants to "take advantage of loopholes".
The analysis of the complaints accepted by the National Consumers Association in 2023 released by the China Consumers Association points out that——
The pre-sale model of e-commerce platforms needs to be regulated urgently, and there are problems such as dishonest price increase of "tail payment", non-insured price of pre-sold goods, non-fulfillment of promised gifts, non-delivery of promised time, and untrue publicity of "lowest price".
In the face of various risks in online shopping pre-sales, consumers should look at their own needs rationally and choose carefully.
If you buy pre-sale goods, in addition to clarifying the pre-sale rules, delivery time, and product conditions, you should also understand the qualifications and scale of the merchant.
In addition, the regulatory authorities also need to guide e-commerce platforms to assume regulatory responsibilities, regulate various business models, including pre-sales, and promote the healthy and sustainable development of the online retail industry.
Source: China News Network, People's Daily, 21st Century Business Herald, etc