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Text: Yiang
I don't know when Stephen Chow has become a "check-in place" in the film industry.
From last summer's support for "In the Octagon Cage", to the New Year's Eve file with "The Annual Meeting Can't Stop!" , as well as the previous praise of the low-cost film "Galaxy Writer", Stephen Chow was not absent.
In addition, he frequently warmed up for the new film "Shaolin Women's Football", first recruiting actresses, and then repeatedly linking with former women's football international Zhao Lina and women's football international defender Li Jiayue, it seems that the filming of this new film is only "one step away". And there is also new news about "Mermaid 2", which has been completed for a long time, and it is currently submitted for review, and it is expected to meet the audience this year.
"Stephen Chow IP" will also be developed infinitely in the future.
At the beginning of the year, he teamed up with the short video platform to launch the "9527 Theater", and planned to launch his first work "Golden Pig and Jade Leaf" at the end of May; Another video platform has reached a strategic cooperation with Stephen Chow's Bigao Group, which will carry out all-round cooperation in film and television variety around Stephen Chow's more than ten classic IPs, among which Stephen Chow joined the variety show "The King of Comedy's Stand-up Season"; The movie "The King of Comedy" was also adapted into a series of the same name, starring Jiang Long, Zhang Chi, Jiang Shimeng and others.
Stephen Chow is very busy, and Stephen Chow's IP is still a favorite in the film and television industry to this day.
Just looking at these follow-up contents, in addition to "The Mermaid", he seems to be repeating his former IP repeatedly, did Stephen Chow after "Kung Fu" really start the mode of "emotional consumption"?
Stephen Chow's business experience
The three words "Stephen Chow" are undoubtedly valuable in the Chinese market.
In 2013, with a "Journey to the West", the Spring Festival file of mainland films was opened, and the Chinese film market has entered a stage of rapid development. After a lapse of 3 years, he continued to hit the Spring Festival file again with "Mermaid", becoming the first film in Chinese film history to break the box office of 3 billion, and it was not until the summer of the following year that the box office data was surpassed by "Wolf Warrior 2".
Subsequently, Stephen Chow fought again in the Spring Festival in 2017 and 2019 with "Journey to the West" and "The King of New Comedy", during which "Mermaid 2" was launched in the spring of 2018. Although the movie "Journey to the West" is directed by Tsui Hark, from the creation to the release and promotion, the work is based on "Stephen Chow + Tsui Hark teaming up" as the key point.
In the past 10 years or so, Stephen Chow has completed the creation and shooting of 5 films, 4 of which have met the audience during the Spring Festival of that year, with a cumulative box office of nearly 7 billion.
In addition, the classic movie "Journey to the West" series starring him has also been restored and re-screened, and the extended commemorative version of "Journey to the West: The Great Sage Marrying" was re-screened in 2017 and received a box office result of 186 million.
Although the audience has never seen "actor Stephen Chow" in these new films, he has always appeared as a director, producer, screenwriter, etc., and the commercial status of "Stephen Chow's works" has not wavered at all.
Since "The Mermaid", the team has pioneered the initiative of not watching the film before the release of the mainland publicity, and only won the public's curiosity with the three words "Stephen Chow". It turns out that this model worked until The New King of Comedy.
Whether it is "Journey to the West", "Mermaid", or the re-screening of "Journey to the West", there will be more or less the words "the movie ticket owed to Stephen Chow should be returned".
Obviously, "feelings" are Stephen Chow's nirvana in the past decade.
From the "Journey to the West" series, to "The King of New Comedy", and even the official announcement of "Shaolin Women's Football", it can be found that these works have injected new vitality into Stephen Chow's classic works in the past, all corresponding to "Journey to the West", "The King of Comedy" and "Shaolin Football".
And it is not difficult to find that Rumeng played by E Jingwen in "The King of New Comedy" is considered to be the female version of Yin Tianqiu, and the plot of "The King of Comedy" can be seen everywhere in the feature film - lunch stalks, foot stalks, folding stool stalks, dead body stalks, and "Actor's Self-cultivation" stalks.
Even the most classic "I raise you" scene in the previous work was reproduced by the heroine Rumeng and her partner Li Yang in the form of a play within a play, and Stephen Chow and Cecilia Cheung personally dubbed the clip.
These dense easter eggs seem to have become ironclad evidence of Stephen Chow's "selling feelings".
In almost the past 10 years, in addition to "The Mermaid", which is an all-original IP, Stephen Chow's other works involved in the production are all linked to the classic works of the past.
Nowadays, in addition to film production, Stephen Chow's IP is also being developed indefinitely.
"9527" short drama theater originates from the "9527" stalk that has appeared many times in Stephen Chow's works, and in the movie "Tang Bohu Dots Autumn Fragrance", the number of Tang Bohu played by Stephen Chow who mixed into Washington as a servant is "9527". In the future, there will be more than ten classic IPs for all-round development of variety shows and dramas.
In the future, he will be the initiator of the variety show "The King of Comedy's Stand-up Season", and will be highly involved in the recording of the entire show. This may become his rare experience of participating in variety shows, judging from the current official lineup, the show also revolves around him, the "king of comedy".
It's just that these various projects can't help but make people curious, did Stephen Chow also start to "fry cold rice"?
"Fried cold rice", or "new creation"?
Applause is always accompanied by doubts.
Before the release of "Journey to the West", someone asked him why he filmed "Journey to the West" again.
This even became a question that he was asked repeatedly during the promotion period of the film. He played his comedy style and responded, "I just can't think of anything else filmed hahahaha!" ”
When it came to "The King of New Comedy", he was directly opened in the face and asked if it was fried cold rice.
"I've only fried Yangzhou fried rice, and I really haven't fried cold rice", the joking reply is quite like the style of the "star master" in "God of Food".
It's just his more real intention, "Twenty years ago and now are two very different environments, there are many different things, but we, as some grassroots people, still need to work hard to fight for our ideals, this has no time limit, it is like this for everyone, it has never disappeared in my heart." ”
Admittedly, apart from Stephen Chow's signature nonsensical comedy in these works, he tries to try different things in his creation.
For example, in the past, "Journey to the West" was more nonsensical, but in the "Journey to the West" series, both he and director Tsui Hark continued the nonsensical signboard while pushing the style to a darker and cruel heavy taste direction.
In terms of theme expression, Stephen Chow once again wrote a love that transcended life and death, and on the other hand, sublimated it to a higher dimension of Pudu sentient beings. He even changed the classic "love you for 10,000 years" line to "10,000 years is too long, just love, now".
And between "The King of Comedy" and "The New King of Comedy", in addition to the change in gender, the fate of the protagonist also has a different story. Yin Tianqiu struggled for a long time, and finally passed by with success. Rumeng has a happy ending in "The New King of Comedy", and even the length of the Rumeng family is gradually increasing.
Today's Stephen Chow hopes that the audience will see that life will not be playing tricks forever.
This also makes the outside world have a special curiosity about the "Shaolin Women's Football" that is still in production, judging from the title, it seems that it is only changing the main character from male to female, but I believe that with Stephen Chow's past creative mode, he will inevitably make an expression more in line with the current era at the core of the story.
As for the possibilities outside of film, Stephen Chow has always maintained a high degree of attention to current technology and creation.
The reason why he cooperated with the platform for short drama theater is that he found that short drama is a rapidly developing field of technological innovation and media innovation in recent years, "because I hope to have new attempts." ”
Not only that, but through his social media feeds, it can be seen that he is also looking for web.30 (decentralized Internet running on blockchain technology) talents, and is researching AI technology, which also makes people wonder if he will reflect newer technology and ideas in his creations in the future.
It's just that the current development of other past IPs, although they are based on emotional consumption, cannot be ignored that these models are continuing the vitality of the movie IP itself, stimulating the internal driving force of the story in a pan-entertainment way, and interpreting the core of the story with the current era.
For the audience, they want to see the redevelopment of these IPs, which can continue the unique charm of Stephen Chow's works, and at the same time create more new possibilities. Perhaps only in this form can it truly be worthy of the feelings of the audience.
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