The inheritance crisis of the old godmother: the eldest son has become an old man, the younger son smashes the signboard, and Lei Jun's prophecy comes true?
In the vast starry sky of China's business, Lao Gan Ma is undoubtedly a bright star. However, recently, this well-known enterprise has fallen into the quagmire of inheritance, the eldest son has become an old man, and the younger son has smashed the signboard, which can't help but make people sigh. Many years ago, Lei Jun warned in a public speech about similar corporate inheritance issues, and now it seems that the current situation of Lao Gan Ma seems to confirm Lei Jun's prediction.
1. The glory and inheritance crisis of the old godmother
Lao Gan Ma, a brand that started with chili sauce, quickly gained a place in the condiment market with its unique taste and marketing strategy. However, as the scale of the business continues to expand, the issue of succession within the family gradually surfaces. The eldest son became a bad guy due to financial problems, and the younger son smashed the company's signboard due to personal misconduct. This series of negative events not only damaged the reputation of Lao Gan Ma, but also cast a shadow on the future development of the enterprise.
2. Lei Jun's prophecy and the current situation of the old godmother
Many years ago, Lei Jun pointed out in a public speech that many family businesses will face many challenges in the process of inheritance, such as conflicts of interests between family members and loss of corporate values. He emphasized that in order to achieve the sustainable development of the enterprise, it is necessary to establish a scientific inheritance mechanism to ensure the harmonious coexistence between family members and the steady development of the enterprise. Now, the inheritance crisis faced by the old godmother seems to be a portrayal of Lei Jun's prediction.
3. The deep-seated reasons for the inheritance crisis of the old godmother
The deep-seated reasons for the inheritance crisis of the old godmother are not only factors within the family, but also the influence of the external environment. First of all, the conflict of interests between family members is one of the important reasons for the inheritance crisis. In the process of continuous expansion of the scale of the enterprise, the problem of the distribution of interests among family members has gradually become prominent, which has led to the intensification of conflicts within the family. Secondly, the loss of corporate values is also an important factor leading to the inheritance crisis. As an enterprise grows, the original corporate values may gradually be ignored or diluted, resulting in a lack of clear direction when facing challenges.
Fourth, the future way out of the old godmother
In the face of the inheritance crisis, the old godmother must take effective measures to resolve the crisis and find a new way out. First of all, enterprises should establish a scientific inheritance mechanism, clarify the rights and responsibilities between family members, and ensure the steady development of enterprises. Secondly, enterprises should reshape their corporate values, clarify the development direction and mission of enterprises, and provide strong spiritual support for their future development. At the same time, enterprises should also strengthen internal management, improve the quality of employees, and ensure the sustainable competitiveness of enterprises.
V. Conclusion
The inheritance crisis of Lao Gan Ma has triggered people's deep thinking about the inheritance of family businesses. In the process of inheritance, family enterprises must establish a scientific inheritance mechanism to ensure the harmonious coexistence between family members and the steady development of the enterprise. At the same time, enterprises should also strengthen internal management, improve the quality of employees, and ensure the sustainable competitiveness of enterprises. Only in this way can family businesses remain invincible in the fierce market competition and achieve sustainable development. For agriculture and rural development, it is also necessary to learn from the experience and lessons of these enterprises, strengthen the management and inheritance mechanism of rural enterprises, and promote the sustainable and healthy development of the rural economy.