Hongxing Erke live broadcast new tricks: shoe brush and wash hair, hand in hand with bee flower to create a new fashion trend
In the exploration of the boundaries of the fashion industry, Hongxing Erke once again broke the routine and attracted widespread attention with a unique live broadcast event. Recently, in the Douyin live broadcast room of Hongxing Erke's flagship store, the anchors not only used shoes as brushes to wash their hair, but also joined hands with the light of domestic products Bee Flower to bring an unprecedented cross-border fashion feast to the audience. In response, the brand said that this move was only to make consumers happy, and the bee flower products were purchased temporarily, and they did not communicate with the other party in advance.
At the beginning of the live broadcast, the anchors of Hongxing Erke started this cross-border cooperation in a relaxed and humorous way. Anchor Xiao Yang held a pair of sneakers and said to the camera with a smile: "Everyone knows that our Hongxing Erke's sneakers are durable and durable, but do you know? They also have a hidden feature – they can be used to wash hair! Then, he literally used his shoes as a brush, squeezed in the shampoo of the bee flower, and began to wash his hair.
This sudden move immediately caused heated discussions among the audience. Some netizens said: "This anchor is too hard, he dares to do anything in order to sell goods!" Some netizens ridiculed: "After washing your hair, did these shoes become 'shampoo shoes'?" And more netizens expressed great interest in the cross-border cooperation between Hongxing Erke and Bee Flower.
During the live broadcast, the anchors also introduced the features and advantages of the bee flower shampoo in detail. They said that they chose Bee Flower as a partner because they have always been committed to providing consumers with high-quality cleaning and care products. As the light of domestic products, Hongxing Erke also hopes to cooperate with more excellent domestic brands to jointly promote the development of China's fashion industry.
In order to further strengthen the interaction with the audience, Hongxing Erke also invited the official representative of Bee Flower to the live broadcast room. Representatives of both sides had a pleasant exchange in front of the camera, not only sharing the development history and philosophy of their respective brands, but also revealing possible cooperation plans in the future. This session not only allowed the audience to better understand the stories and strengths of the two brands, but also further enhanced their confidence and sense of identity with domestic brands.
At the end of the live broadcast, Hongxing Erke also announced a surprise news - they will launch the "Hongxing Erke × Bee Flower Co-branded Package" in the live broadcast room for a limited time. This package not only includes popular products such as sneakers and clothing from Erke, but also includes shampoo and conditioner products such as bee flower shampoo and conditioner. The anchors said: "This is a small feedback to our consumers, and I hope everyone can like and support our domestic brand!" ”
As soon as this news came out, it immediately aroused a warm response from the audience. Many netizens have expressed that they want to place an order to buy this co-branded package, and left messages in the comment area to express their love and support for Hongxing Erke and Bee Flower. More netizens are looking forward to the two brands being able to launch more interesting and practical cross-border products in the future.
This live broadcast event not only showcased the unique charm and innovative spirit of the two brands, Hongxing Erke and Bee Flower, but also further narrowed the distance between the brand and consumers. Through cross-border cooperation and interactive marketing, Hongxing Erke has successfully brought a unique fashion feast to consumers, and has aroused extensive social attention and discussion.
As a fashionista, I think this cross-border cooperation between Erke and Bee Flower is a very successful attempt. It not only breaks the boundaries of traditional marketing, but also shows the confidence and strength of domestic brands. In the future, we look forward to seeing more such cross-border cooperation and innovative attempts to jointly promote the prosperity and development of China's fashion industry."
In the world of fashion, cross-border collaboration has become a trend. The collision and fusion of different brands can often inspire new ideas and inspirations. The cooperation between Hongxing Erke and Bee Flower is the best embodiment of this trend. By breaking the routine and breaking through boundaries, the two brands not only bring a new fashion experience to consumers, but also inject new vitality and impetus into the development of China's fashion industry.
In short, the live broadcast of Hongxing Erke anchors using shoes as brushes to wash their hair not only aroused widespread attention and discussion, but also showed us the great potential and value of cross-border cooperation in the fashion industry. In the future, we look forward to seeing more of these innovations and attempts emerge in the fashion industry.