Coconut Tree Group is really a big heel this time, and was fined 400,000 yuan by the Hainan Provincial Market Supervision and Administration Bureau, which is not a small matter.
Just when everyone was talking, the coconut tree group was not idle. The company's top management met to discuss how to deal with this sudden crisis.
It stands to reason that a mature enterprise should respond as soon as it encounters this kind of thing to stabilize people's hearts. However, the Coconut Tree Group was unusually silent, did not issue a detailed response statement, and did not disclose any specific response measures.
As time passed, the pressure from the outside world grew. The situation within the Coconut Tree Group is also becoming more and more tense. According to people familiar with the matter, there are actually different opinions within the company.
Some management believes that it should be handled in a low-key manner and solve the problem quietly, so as not to make things bigger; Others believe that it is necessary to take the initiative and explain the situation clearly through media conferences and other means to restore public confidence.
This disagreement also makes the Coconut Tree Group's response a little hesitant. There have been some subtle changes in the market towards the Coconut Palm Group's products.
Although there has not been a significant decline in sales, in some supermarkets, coconut palm products can be seen less prominently displayed than before.
Some supermarket staff revealed that this is because consumers are worried about being affected by negative news, and consumers have scruples about coconut palm products.
For Coconut Palm Group, the biggest concern is the stability of its employees and the livelihood of its coconut farmers. After all, the operation of a business is not only about products and profits, but also about a large number of employees and suppliers.
At Coconut Tree Group, the livelihood of nearly 20,000 employees is closely linked to the brand, many of whom depend on working on the factory line for their livelihoods, and for whom their daily wages are crucial.
Once a company is significantly affected, it may be these grassroots employees who bear the brunt of it. Not to mention, those coconut farmers, who depend on growing coconuts for their livelihood, and the Coconut Tree Group is one of their biggest buyers, and once the orders are reduced, their income will definitely be affected.
Under such pressure, the Coconut Tree Group finally began to make some moves. They began to reassure their employees through internal channels to ensure that they and that the company would do its best to keep everyone safe at work. Externally, it is through some informal channels to disclose to the media that the advertising strategy may be adjusted to prevent such incidents from happening again.