Text: Coconut Fun Facts
Edited by Coconut Fun Facts
Who would have thought that a short video, a few blunt words, would be enough to make an executive fall off the altar and even affect the stock price of a top Internet company? This is not only the power of the media, but also a violent collision of public sentiment and social values in the context of the times.
Xuan Jing, who previously served as vice president of Baidu, sparked widespread discussion on social media because of some of her blunt remarks, such as the resignation of employees in seconds, and the fact that she was "not your mother-in-law". Although her direct approach was appreciated by some people, who thought that she was honest and unpretentious, more voices criticized her attitude and handling style, and felt that her remarks seemed a little indifferent, not enough to consider the feelings of employees, and not humane enough. This straightforward style of communication quickly caused waves on the Internet, causing a lot of controversy and discussion.
As the controversy heats up, the change in Xuan Jing's personal label from "Baidu vice president" to "no label" reflects the intense pressure of public opinion and the subtlety of corporate image management. From executives to employees, from businesses to the public, every level is re-examining the way we communicate with society.
Zhou Hongyi made a detailed analysis of Xuan Jing's blunt comments, pointing out that she made several typical mistakes in public interactions: first, she was too opinionated, second, she was biased, and third, she was miscommunicating. Zhou Hongyi believes that as a senior executive of the company, every speech on the public platform should be cautious, more down-to-earth, and close to the voice of the public.
His opinion has won the nod of many insiders, and everyone generally believes that in this Internet age, public speech is not only a personal expression, but also directly related to the company's image. How to find a balance between maintaining individuality and taking corporate responsibility is a topic that every public figure needs to ponder.
Xuanjing's overturn is not accidental, and Zhou Hongyi's analysis is not fiction. This whole incident is like a collision between the market and public consciousness. In the final analysis, this is not only a personal problem, but also a common challenge for executives in the entire Internet era.
As an executive, Xuan Jing's own traffic makes her every sentence infinitely amplified, and her influence is not small. Everyone says that "if you say too much, you will lose", and this is not true at all. It's good to have a voice as a senior leader, but it's always wise to leave room for words.
Quiet directness may feel fresh, but too blunt can turn into impulsiveness. She may just want to show her true nature, but she may forget that the Internet is like a mirror that magnifies everything, whether it is good or bad, at a glance.
Speaking of the straightforward words of Xuan Jing, I have to admit that sometimes it is really like the cold wind in winter, which is so direct that people can't accept it. For example, when she said "resignation in seconds", in fact, everyone is more willing to hear "respect for personal choice", which sounds much warmer. It's not a detour of words, it's an art of communication. As the saying goes, good words can warm up three winters, and bad words are like the cold wind in June. It's okay to be direct and straightforward, but the way and skill of speaking, that's a university question.
Xuan Jing's experience really showed us that it is really not easy to build a brand's voice. A single word from an executive may well represent the entire company, which is both a great opportunity and a challenge. Xuan Jing's direct remarks brought fluctuations to Baidu for a period of time.
This example reminds all companies that the image of an executive is closely related to the company's brand and must be aligned. It's not just about the appearance, it's about the company's core values. Every time you speak publicly, you are not only speaking out, but also showing the world the company's attitude and position.
Xuan Jing's experience this time has undoubtedly taught other executives a vivid lesson. In this day and age, almost everyone can become a public figure, and executives' every move is not only magnified, but also monitored by countless pairs of eyes.
They are not only the commanders in the decision-making board, but also the transmitters of corporate culture. How to maintain one's own style while also reflecting the company's humanistic care and sense of responsibility has become a lesson that must be learned. A public platform is different from a personal stage, where every sentence is carefully considered.
From the example of Xuan Jing, we can feel the tremendous power of public interaction in the Internet age. For better or worse, the feedback is swift. These are the voices of the market, the reactions of consumers. If companies and executives can learn from this, adjust their strategies in a timely manner, and communicate honestly, then every crisis can also turn into an opportunity. Just as seasoned captains are more skilled in storms, executives can stabilize the brand's course in the public eye.
What do you think? In this complex and ever-changing Internet world, how should we grasp the proportion and strength of speech? Let's start a discussion in the comments section!