In the past two days, Xuan Jing, the former vice president of Baidu, who has frequently appeared on the hot search, ended in the dismissal of being beaten by the boss's wife, but the aftermath has not stopped.
Xuan Jing's past experience was picked up, and the internal staff broke the news: she asked Brother Sam to learn to go crazy and blindly implement the wolf culture, which led to a series of turmoil in the future.
Who is Samko? Why did Xuan Jing ask him to study?
Xuan Jing was in a big game of chess, but unfortunately the proprietress flew back and lifted the table!
Facing the camera, why did Brother Sam deny that Xuan Jing was his disciple?
Is Baidu raising Gu?
Today we will talk about these questions.
1. Who is Samko?
Brother Shen, formerly known as Shen Wenjun, was born in 1987 and is a native of Yantai, Shandong. 02 years graduated from the fitter class, technical secondary school degree.
He started his business in 05 and was one of the earliest e-commerce veterans. After that, he started a business to sell sea cucumbers, which was called sea cucumber, or Samko for short.
He started by selling sea cucumbers, and then created a matrix account on the short video platform to sell emotional intelligence courses and financial intelligence courses. In previous years, Samgo could be said to be very popular.
According to promotional materials, Samgo has more than 20 million fans and an annual income of more than 100 million. Specializes in teaching people how to shoot short videos, create personal IP, and how to monetize traffic, and is even known as "the first person to monetize short videos"!
Of course, Sam Ge is not free, and his private board course costs as much as 5980 yuan! However, the content of the course has been mixed, so it has been accompanied by a lot of controversy.
He also used to recruit students in the name of [Gulfstream Entrepreneur Alliance], but he could not provide relevant qualifications and certificates, so he was criticized by many people as "fraud" and "cutting leeks".
On the eve of 315, Samgo was suspected of being banned. Many of his accounts are no longer searchable, and even many matrix accounts and slice accounts have disappeared.
At present, there are still sporadic accounts doing it, and they are slowly starting to switch to WeChat video accounts.
2. Why did Xuan Jing want to study with Brother Sam?
It stands to reason that such a controversial Internet celebrity, it's just a matter of fooling ordinary people, as a professional manager and vice president of the public relations department, how could Xuan Jing, who is a professional manager and vice president of the public relations department, go to learn from Brother Sam?
In fact, if you approach Xuan Jing, you will find that she seems to have always had a dream of becoming an Internet celebrity.
To learn from Brother Sam is to learn how to better build personal IP, how to become an Internet celebrity faster, and how to better monetize!
So she not only spent 5,680 yuan to ask Brother Sam for advice in person three months ago, but also took Brother Sam's theory as a guideline after she came back.
She even sorted out the [Golden Sentences of Brother Sam] and learned it from everyone in the Aite Public Relations Department!
After that, she implemented the concept of Samgo to the end:
Xuan Jing asked everyone in the public relations department to publish more than 3 promotional videos about Baidu! And the attitude is tough, saying one thing or another, and those who do not cooperate will directly deduct their performance, or even persuade them to leave!
Internal employees also broke the news:
Xuan Jing lost her mind after learning Brother Sam's course at the beginning of the year, and then her condition worsened in April, and she went crazy in May.
At the same time, Xuan Jing also opened a personal account and released several videos as the vice president of Baidu, which increased by 950,000 fans in a short period of time!
Seeing this, some people may have raised questions, Xuan Jing's videos are not high, how can they increase their fans so much?
Some industry insiders broke the news that Xuan Jing's gameplay is very clever: she directly spent money to buy an account with many mature fans and changed her name. Clear all the original videos and make them into personal IPs!
Not only that, the videos posted by Xuan Jing on her personal account often have a very eye-catching theme, and the controversial "Employee Resignation, I Approve in Seconds" is one of them.
And these tricks were learned from Samgo.
Because Brother Sam's trick is to attract traffic with controversial topics!
It can be said that if it weren't for the recent public opinion turmoil, the professional manager Xuan Jing would have successfully transformed into a small Internet celebrity!
3. Xuan Jing is in the next big game of chess
So Qu Jing was dismissed, is it because of the recent public opinion turmoil?
Yes, but not all.
Personally, I think that Xuan Jing is in the next big game!
She may really want to be an Internet celebrity, so she takes Brother Sam's set as a guideline. Make every effort to build IP within the company and on personal accounts!
The recent controversial remarks were also deliberately made by her! You must know that what Internet celebrities are most afraid of is that there is no traffic, whether it is positive or negative, as long as it is traffic, it is good!
As an Internet celebrity, I am not afraid of being praised by others, I am not afraid of being scolded by others, and I am most afraid that no one will care.
What would you think if I told you that on April 24th, Xuan Jing had set up a company that was going to create a personal IP to become an Internet celebrity?
Therefore, Baidu's proprietress personally flew back to dismiss her, not just her remarks, which caused Baidu's stock price to plummet by 6 billion!
Baidu does not allow in-service employees to set up a company, and a professional manager does not do his job, and a vice president of public relations does not want to be low-key, but wants to stand on the cusp of being an Internet celebrity, which is extremely detrimental to the company's image and her personal work!
The company's internal backlog of 300 whistleblower letters, the detachment of its employees, the company's stock price plummeted due to personal words and deeds, and the creation of personal IP during the period of non-professional employment......
All these kinds of things have accelerated Xuanjing's resignation.
The recent public opinion turmoil is just a fuse for Baidu to dismiss her!
4. Why did Sam deny that Xuan Jing was his disciple?
Interestingly, in front of the camera, Brother Sam was unwilling to admit that Xuan Jing was his disciple.
Brother Sam just admitted that the other party had come to look for him, but he didn't enter the community, he didn't take classes, and he said conclusively that Xuan Jing was 100% hacked.
What's more interesting is that Brother Sam also said that there is no problem with Xuan Jing's video copywriting.
has caused such a big turmoil, causing Baidu's stock price to fall by 6 billion!
Sam still thinks there's no problem with her copywriting?
I have to say, the mouth of this master and apprentice is really hard!
5. Conclusion
In ancient times, powerful emperors would sometimes deliberately recognize some cool officials, eliminate dissidents, and then kill him to sacrifice the flag!
For example, Wu Zetian used Junchen, and the idiom "Please enter the urn" was born.
In this way, you can not only eradicate the courtiers who oppose you, but also gain the hearts and minds of the people.
The so-called imperial art, but that's it.
Xuan Jing, is it a Gu raised by Baidu's high-level management?
If that's really the case, it's terrible.
It can only be said that a mountain is higher than a mountain, and there are more strong players in the strong!