In the early morning of May 9, Baidu's vice president Xuan Jing issued an apology to the whole network, and sincerely admitted her mistake in the apology. This is because the remarks made by Xuan Jing on the Internet in recent days have been unanimously criticized by everyone, and what she said has made many people feel that it is too outrageous. So, what exactly is this incident all about?
In addition to being Baidu's vice president, she also manages Baidu's public relations department, and as a huge group, she has a high status at Baidu. But the more a person with status like this, the more she must pay attention to her words and deeds, and since she is doing public relations herself, it is impossible for her not to know the bad consequences caused by not being cautious in her words and deeds when she is interviewed or speaking on behalf of the company. Ms. Xuan used to be the vice president of public relations at Huawei, and she is also an internet celebrity, often posting her thoughts on life as a professional woman.
Many working women follow the example of Xuan Jing and think she is an amazing woman. Xuan Jing also shared her years of experience in public relations, and she seems to intend to help more people grow in this industry. A video of Xuan Jing exploded on the whole network today, she said, as long as the employee breaks up and leaves, I will approve it immediately!
If this sentence has not touched the scales of netizens, the next sentence really makes netizens unable to sit still. Why should I consider an employee's family? Let's not talk about the impact of this sentence on society, let's talk about the impact on Baidu, because the negative energy brought is too great, so Baidu's market value has evaporated by more than 6 billion Hong Kong dollars in just a few days.
This is a huge loss for Baidu, and the reason for this is because this sentence makes many people feel that Baidu is an impersonal enterprise. Employees come to Baidu to work for better personal development and better support for their families, if they don't even think about their families just for work, then why work? Netizens have attacked this professional woman who has been doing public relations for many years from their own perspective, believing that she is a vice president, and if she only thinks about work and does not take into account the feelings of employees, then she is no different from those cold-blooded people.
Some netizens hit the nail on the head and said that if the overall person in charge of Baidu is Xuan Jing, I am afraid that when she says this, people working in Baidu will not be able to develop in Baidu with peace of mind! If Xuan Jing apologizes only after being criticized by netizens, there is still room for maneuver in this matter. What is outrageous is that she was criticized by netizens, and because of this remark, she faced a lot of pressure in the company, so she actually hung a villain in the office with a clothes support, and then beat it hard.
Some netizens said suspiciously, who is she beating? Is it to beat yourself for saying the wrong thing, or to hate the netizens on the whole network? In the early morning of May 9, Xuan Jing posted in the circle of friends that because her behavior caused such a big turmoil, she also saw the criticism from netizens, and a lot of criticism caused her to reflect deeply.
But this apology does not seem to have completely calmed the society's perception of Baidu, and the incident has greatly reduced Baidu's image. It can be seen from the evaporation of 6 billion yuan from the market value, and some netizens questioned under Douyin, didn't you say that you were busy? How do you still have time to post short videos? In this regard, Xuan Jing said that her job is to be responsible for public relations, and making short videos is one of the basic projects. Netizens also picked up some of the past of Xuan Jing's short video account, and she gained more than 900,000 fans after taking over these short videos, which is obviously impossible.
Even if she is the vice president of Baidu, it is difficult to see such a big appeal, and netizens found that the historical video of this account includes some clothing promotion content, which is likely to be a drainage account, and was later bought before falling into the hands of Xuan Jing. A graduate of the Foreign Affairs University and a former reporter at Xinhua News Agency, she has been in power since joining Huawei. It's just that she didn't expect that she would be planted on a short video.
Although she has always claimed that her views are only hers, she is Baidu's female president, and her words and actions are seen as a demonstration of Baidu's attitude towards society as a whole, whether at work or off-duty. In fact, this is not the first time that Baidu PR has overturned. Last year's hit-and-run crash of an autonomous driverless test car, as well as various rollover cases in previous years, make people feel that Baidu's public relations is really inferior to other companies.
Xuan Jing's apology said that the short video was her personal behavior, but what she replied to netizens was that the short video was also part of her work, which made people feel that what she said was obviously contradictory. Some insiders even claimed that since this matter has been brewing to this point, Baidu has had a number of employees leave the public relations department, and the further development of the matter depends on how Baidu will deal with it.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.