A convincing ad will naturally increase your sales, but if the ad is exaggerated and completely contrary to reality, then the ad becomes a deception.
For some businesses, when replacing the overall effect with a one-sided result, it will give consumers a feeling that the effect is very good, which will invisibly mislead consumers, and eventually someone will be deceived because of this.
CCTV exposed such a chain institution, they claim to be able to improve their eyesight without surgery, injections or medicine, which is believed by many parents.
The chain agency exposed by CCTV's "Financial Investigation" does not have any medical qualifications at all, but they claim that they are engaged in medical activities and seek benefits from it.
The "magical" center of the lens
You can take off the "little glasses" that you have worn for a long time in 7 days, who is making up this nonsense that myopia can be reversible and curable.
One of the most worrying topics for parents today must be children's vision problems, which not only affect children's physical health, but also have a certain impact on children's academics.
It is precisely because parents have such worries that some businesses see great business opportunities here, and have developed a market with huge potential under the gimmick of being able to take off glasses in 7 days.
But anyone with a little medical knowledge will know that once myopia is confirmed, it is completely irreversible, and the appearance of true myopia, unless you wear glasses, your vision will naturally be very seriously affected.
Nowadays, with the development of science and technology, surgery can also treat true myopia, but the high medical costs have dissuaded many patients, and on the other hand, many people still find it difficult to accept surgery on the eye.
It is precisely because of this consideration that the claim that no surgery, no injections and no medicine can improve vision has given hope to some parents who lack knowledge in this area.
Such a business has set up a so-called mirror removal center agency, under the banner of effective and invalid refunds on the spot, so that parents can use it with their children, and the waiter also has very detailed words and forged successful cases, as long as the parents come in, most of them will be convinced of it under their targeted words.
However, parents who can walk into such institutions are naturally worried about their children's eyesight, and make suggestive introductions to parents' psychology, and block the way back with invalid refunds, so that children can experience their products first-hand.
What was exposed by CCTV is an organization called "ME Optometry and Vision Improvement Lens Removal Center", which claims to have their stores in more than 400 cities across the country, and even has more than 1,600 chain stores.
And the effect introduced in their promotional video is even more amazing, 500 degrees of myopia, you can take off your glasses in seven days, and those under the age of 18 can do it.
Can myopia really be cured?
For the situation of myopia in adolescents, many parents will mistakenly believe that myopia can be cured by non-surgical means while lacking relevant knowledge, but this situation is only for pseudomyopia.
The appearance of pseudomyopia is mostly due to excessive use of the eyes by teenagers, or visual fatigue caused by lack of nutrition, and this state is also accompanied by a temporary decline in vision.
If there is no relevant intervention for pseudomyopia, true myopia will gradually form, and once it develops to this extent, it cannot be cured through some non-surgical methods.
Pseudomyopia is mostly caused by eye fatigue, and eye fatigue can be alleviated by eye drops or acupuncture massage, which can alleviate vision problems to a certain extent.
It is not impossible to cure pseudomyopia and completely restore vision while paying attention to eye habits while relieving it, but if this aspect is not paid attention to, pseudomyopia will eventually develop into true myopia.
The appearance of true myopia is due to the loss of vision caused by the length of the anterior and posterior diameters of the eyeball, and the blurred vision, which cannot be cured by non-surgical means, and can only be corrected by laser to restore vision.
Therefore, many parents do not realize whether their children's myopia is real or fake, and generally when the child says that he can't see the blackboard clearly, he will agree that it is myopia, so as to wear glasses to the child, so as not to affect the child's learning.
However, after wearing glasses, even false myopia will eventually evolve into real myopia, without intervening too much with pseudomyopia, and some people in optical stores will not tell you about pseudomyopia, so as not to affect their business.
And even if some businesses tell you about pseudomyopia, they will sell their methods of treating pseudomyopia, so that parents can pay for it with peace of mind.
Mirror removal scam
The low age of myopia has become a common concern of people, and around this problem, huge business opportunities have also been derived in the market, in fact, they are all aimed at pseudomyopia, because their methods are the same as the ways and methods we generally intervene in pseudomyopia, and the only difference is that they are just gimmicks for external publicity.
It can be seen from the CCTV report that this statement that you can take off your glasses in 7 days is very unreliable, and after people who know how to see it, they will find that it is greasy, and their propaganda is also full of flaws.
After CCTV exposed it, many people found that most of the people who experienced it in their store were younger children, and the improvement of these children's eyesight could not be said to be completely ineffective, but they said that this case of pseudomyopia was for all myopia, and even included some other eye lesions, including farsightedness, amblyopia, presbyopia, astigmatism.
The staff of their store claimed that they were medical institutions, but when the reporter asked them for a medical certificate at the time of exposure, they could not provide it, which was like selling dog meat on the head of a sheep, deceiving consumers.
Their business scope is health care services, but the unique products they sell are under the banner of medicines, which are actually just eye creams in the ranks of cosmetics.
The equipment they use to massage the eyes of children, under the banner of national research and development for many years, is actually a beauty instrument produced by a certain company, which has nothing to do with medical equipment at all.
And the reason why they say that the refund is invalid is actually paving the way for themselves, for children with pseudomyopia, no matter what kind of massage, it will improve their vision, which is a real effect.
For true myopia, the vision will be relieved after massage, but the effect is not obvious, and once the vision rebounds, they will also push it to daily electronic products such as mobile phones and computers, using it as their "shield".
This makes some parents convinced of their products, and also allows these unscrupulous merchants to deceive consumers with misleading claims such as restoring vision and treating myopia.