With the rapid development of the mobile Internet and the widespread use of smartphones, various applications (APP) have penetrated into the daily life of the general public. They not only change people's consumption habits, but also have a profound impact on all aspects of society and culture.
Recently, a list of the latest TOP50 No.1 apps in terms of user scale from Quest Mobile was released, giving us a chance to get a glimpse of the most popular apps and the demand behind them.
The head app reflects the life needs of the majority of users
WeChat topped the list with more than 1 billion users
First of all, WeChat is undoubtedly firmly in the top spot. This super app that integrates instant messaging, social networking, and payment functions has long become a must-have in Chinese's life.
According to the data, in the first quarter of 2024, the average number of monthly active users of WeChat was as high as 104,986.42 million, which fully reflects its absolute advantage in the Chinese market.
However, WeChat's success is not accidental. From a product design perspective, WeChat cleverly integrates multiple functions so that users can complete multiple tasks on a single platform, thus improving the efficiency of use.
In addition, WeChat is constantly introducing new features and services to attract and retain users, such as mini programs, official accounts, etc. These innovative measures have undoubtedly strengthened WeChat's core competitiveness and made it stand out from the competition with other similar products.
The top app represents the lifestyle of the current mainstream masses
Of course, in addition to WeChat, there are many other excellent APPs that are also worth paying attention to. For example, Taobao, one of the largest e-commerce platforms in China, has won the favor of consumers with its rich and diverse product selection and convenient shopping experience.
In addition, as a professional navigation software, AutoNavi Map provides accurate road information and real-time traffic conditions to help users plan the best route and save time and costs.
Interestingly, this list also includes a number of representative works from emerging fields. One of the most representative is the short video platform Douyin. Although it has not been established for a long time, Douyin has quickly amassed a large number of loyal fans with its unique algorithmic recommendation mechanism and rich UGC content.
As of the first quarter of 2024, Douyin has reached 766,062,500 monthly active users, ranking fourth. This shows that the short video industry has great potential for development and is expected to continue to lead the trend in the future.
In addition, the smart home brand Mijia also emerged in this selection. With the progress of science and technology and the development of society, more and more people have begun to pay attention to the problem of home intelligence. Mijia has seized this opportunity and launched a series of high-quality products, including smart door locks and air purifiers, which have been warmly sought after by consumers.
At present, the number of monthly active users of Mijia has reached 75.5902 million, ranking 19th. This marks that the smart home market is gradually maturing, and it is expected to usher in a greater outbreak period in the future.
From TOP1 to TOP50: The way to survive and develop in the era of mobile Internet
Through the interpretation of the list of NO.1 apps in the user scale of the TOP50 track, we can clearly see the overall situation and main development trends of China's mobile Internet market.
Whether it is a giant in a traditional industry or a leader in an emerging field, they are actively seeking breakthroughs and innovations to adapt to the rapidly changing market demand. In this era of challenges and opportunities, only those companies that truly understand the needs of users and continue to optimize their products and services can be invincible.
National-level apps are a game between functionality and bloat
Smartphones have become an integral part of modern life, driven by the wave of digitalization, and a wide variety of apps are an important driver of this wave.
National-level apps such as WeChat, Taobao, Alipay, etc., with their powerful functionality and convenience, cover almost every user's mobile phone screen. However, as these apps continue to iterate and upgrade, their size snowballs larger and larger, triggering a delicate game between the product side (enterprises) and the demand side (users) between functionality and bloat.
A comprehensive upgrade of functions: all-round coverage from communication to life
Taking WeChat as an example, from the original instant messaging tool, it has developed into a super application that integrates social networking, payment, reading, shopping, travel and even work collaboration, WeChat covers almost all aspects of our lives.
Every update means the addition of new features, aiming to provide users with more convenient and comprehensive services. The same is true for Alipay, Taobao, etc., which have expanded from a single payment and shopping platform to a broad world of financial services and life services, allowing users to enjoy unprecedented convenience.
Bulky body: the invisible burden of mobile phone storage
Behind all this convenience is the rapid expansion of the app's volume. From a few MB to tens or even hundreds of MB, and then to the GB of space occupied by some apps at every turn, the encroachment of national-level apps on mobile phone storage should not be underestimated.
Especially for low-end mobile phone users, limited storage space is particularly stretched in the face of these "behemoths". Users have to make a tough choice between keeping important data and using apps frequently, or they can clean their caches frequently, sacrificing some of the user experience for the phone's normal operation.
The awakening of user awareness: the lightweight use experience
Under the influence of the "disconnection" philosophy of life, more and more users have begun to consciously filter the apps that are really useful to them, uninstall those redundant apps that have not been used for a long time, or look for lightweight alternatives. This attitude of starting from demand and pursuing a minimalist lifestyle is undoubtedly a new requirement for national-level apps.
In addition, many users have also begun to use external expansion methods such as mobile hard disk enclosures to solve the problem that some apps cannot replace but occupy a lot of space. For example, album pictures, film and television resources, work file storage, etc., can be transferred to the mobile hard disk enclosure to liberate the space of the mobile phone and achieve more flexible file scheduling.
summary
The prosperity of national-level apps is a direct manifestation of scientific and technological progress, and it is also the epitome of lifestyle changes in the digital era. However, how to find the best balance between functional richness and occupied space not only tests the innovation ability of developers, but also calls for users to have a more rational attitude.
The future development of apps should be to meet the diverse needs of users while achieving the minimum occupation of mobile phone storage space, so that functions and simplicity go hand in hand, so as to achieve a better dynamic balance between products and users.