With the accurate division of skin classification, oil-sensitive skin with "barrier + oil control" as the core of the appeal has become a new trend on the track. According to the data of beauty practice, the proportion of people with sensitive skin is as high as 65%, and oily skin is on the rise. However, many oil-sensitive skin care products on the market are "palliative, not cure", which is very different from the current consumer demand for effective skin care.
Looking at the entire skin care market, there is no shortage of skin care brands that focus on sensitive skin or oily skin, but there are only a handful of brands that focus on oil-sensitive skin care. For oily skin care, Dai Youjia always has a clear understanding.
On May 9th, Dai Youjia held an industry offline sharing meeting in Qingdao titled "Specializing in Oil Sensitivity and Skin Protection, Gathering Momentum and Chasing Light and High-energy Pilot", and joined hands with a number of experts, scholars and consumer opinion leaders with profound attainments in the field of China's cosmetics industry to start a big discussion on oil-sensitive skin care.
From this, we can also see that Dai Youjia has set up a new "banner" for "scientific care of oil-sensitive skin".
PART.01
A scientific discussion on skincare for oil-sensitive skin
In today's highly developed social media, all kinds of skincare knowledge and emerging concepts can be quickly disseminated and popularized in the consumer circle. There is also a lot of confusing content that confuses the public, so that consumers have a lot of misunderstandings about skin care.
And "oily sensitive skin", as a special skin type, combines the characteristics of oily skin and sensitive skin, and people with this skin type face more challenges when it comes to skincare.
Shang Lili, founder and CEO of Dai Youjia brand, said: "In a recent survey with Kurun and Basic Yanyan, we found that 61.4% of the users surveyed had a bias in their perception of skin sensitivity, which led them to make the wrong choice of products. ”
Shang Lili, founder and CEO of Dai Youjia brand
At the same time, Dai Youjia found that there are still many questions about the skin care method of consumers with oily skin: "Am I really oily skin?" "Am I doing it right?" "Does it really work?" "What are the best cleansing methods for oily skin?" "How to choose oil-controlling brightening and anti-aging products for oil-sensitive skin?" ……
In Shang Lili's view, the brand has a mission to help consumers clearly understand their skin types and scientifically choose the most suitable skin care methods and products. To this end, Daiyoujia took the initiative to take on the important task of popularizing science for consumers with oil-sensitive skin, and co-edited the "Daiyoujia Oil-Sensitive Skin Care Guide" (hereinafter referred to as the "Care Guide") with a number of experts and professional institutions.
It is understood that the "Nursing Guide" is based on the special research on oil-sensitive skin related problems in many cities, and combined with the scientific research results and practical experience of experts in the medical field. User-centric and science-based, the launch of the Care Guide has undoubtedly given oil-sensitive skin consumers who are in a period of confusion about skin care a reference answer.
Not only that, in this event, Dai Youjia also gathered a group of senior experts, scholars and KOLs in the industry to launch a scientific discussion on "the real skin care needs of oil-sensitive skin".
To understand this issue, Wang Fang, senior manager of Kurun Data, raised the first question that needs to be answered: What is the difference between oily skin and healthy skin?
Chen Jin, chief physician of the Department of Dermatology of the First Affiliated Hospital of Chongqing Medical University, said that oil-sensitive skin is different from healthy skin in terms of skin structure and skin function. From the perspective of physiological structure, the sebaceous glands of oil-sensitive skin are relatively hypertrophied and usually more active; Under the stimulation of acquired stress, adverse environment and diet, it is easy to produce dullness, acne, rosacea and other problems; At the same time, the barrier of oily skin is also easily damaged, and the defense ability to external irritants is reduced, which can easily cause inflammatory reactions, which may cause problems such as erythema, itching, irritation and even peeling.
In addition to the above-mentioned excessive sebum secretion, impaired skin barrier function and inflammatory reactions, Li Junxiang, a doctor and postdoctoral fellow at the School of Life Sciences of Tsinghua University, believes that microbial imbalance and endocrine changes can also cause or aggravate skin problems of oily skin, such as exacerbating inflammatory signals, melanin production and skin glycation reactions.
"Oily skin care requires more detailed mechanism research and reasonable skin care plan", Chen Jin said, from a clinical point of view, the treatment of oily skin requires a multi-faceted, personalized approach, the key is to control oil secretion, reduce inflammatory response, restore skin barrier function and maintain skin microbial balance.
From the perspective of related product development, Li Junxiang believes that it is necessary to accurately develop according to the mechanism and target of molecular biology, and select raw materials for core oil control and microecological regulation, rather than blindly choosing ingredients that are highly concentrated or popular but not suitable for oil-sensitive skin.
Liang Hong, chief physician of the Department of Dermatology of Wuhan University People's Hospital, also pointed out that the "fierce medicine" skin care method is not suitable for oily skin, and the high concentration of active ingredients is a burden for this kind of people, aggravating the symptoms of oily skin. She said that doing a good job in health education is actually the most important part of treating diseases.
Uncle Yan Sanmu also agreed: "At present, many young consumers have learned wrong skin care methods such as "acid brushing", "skin irrigation" and "excessive cleansing" through the Internet, which is also one of the main factors for the rapid growth of sensitive skin among Chinese consumers.
Former L'Oréal regional manager and Xiaohongshu's 10-million-level buyer Miss Xiangxiang said: "This is also because people with oily skin are prone to a sense of psychological urgency as soon as their skin is oily, and they use products that are not suitable for them." ”
As they said, due to the fragmentation and fragmentation of information, many people choose unsuitable or irritating skin care products without a correct understanding of their skin conditions, which aggravates skin problems, and the popularization of skin care science for oily skin is particularly urgent. Whether it is the compilation of the "Care Guide" or this sharing meeting that brings together a number of experts and scholars, Dai Youjia is committed to delivering the "strongest voice" of scientific skin care for oil-sensitive skin with a professional attitude.
But Daiyou Canon has done more than that, it has also launched an "offensive" around the deep skin care needs of oil-sensitive skin consumers.
PART.02
The requirements are progressive
Oily skin needs "layered care"
Beauty Headlines noticed that as consumers' skin care needs become more diversified and refined, people with oily skin have advanced needs such as whitening and anti-aging in addition to basic skin care. However, the further needs of oily and sensitive skin have not been divided into more elaborate tracks, and related discussions are rare.
According to the Care Guide, there are still many misunderstandings about consumers' perception of oily skin. At the same time, respondents reported slightly more problems than other skin types, and skin problems such as oiliness, acne, blackheads, pores, and facial sagging and static or dynamic lines were not well addressed.
Based on user needs and scientific nursing research on oil-sensitive skin, Daiyoujia has proposed the concept of layered care, that is, first oil control, then repair acne scars, brightening and dullness, and finally anti-aging, so as to meet the advanced needs of users in multiple dimensions.
At the same time, according to the idea of layered care for oil-sensitive skin, Daiyoujia has developed four product lines:
First, the basic cleaning line. As we all know, the first step in skincare starts with cleansing, and this is also true for oil-sensitive skin. The difference is that oil-sensitive skin needs to control oil while avoiding skin irritation and barrier damage caused by over-cleansing. The products in the Daiyoujia cleansing line, such as the Ammonia Skin Cleanser and the Cleansing Water Cleansing Oil, meet the above requirements through gentle formulas. Among them, the soap-free formula of Ammonia Xinqi Cleansing Cream, with a triple amino acid compound, and a pH value close to the natural pH value of the skin, effectively avoiding excessive degreasing of soap-based cleansing products; Daiyoujia Cleansing Water Cleansing Oil is made of plant essences, which does not damage the barrier for makeup remover, and has a gentle emulsification system, which is fully and stable to clean and "escort" oil-sensitive skin users who need to remove makeup.
Second, soothing repair threads. The basics of skincare after cleansing oil-sensitive skin are also very important. At this step, oily skin needs to be moisturized to avoid more oil production due to skin dehydration, and at the same time, it is also necessary to do a good job of soothing and repairing the skin to restore and protect the skin barrier and reduce the occurrence of sensitivity. For example, the Intensive Care Series is a dual-effect redness product for oily skin, which can form a natural protective film on the skin after use, and restore the barrier water-locking function.
Thirdly, advanced firming threads/whitening threads. When the skin reaches a stable state, users with oily skin can whiten or anti-aging according to their own needs, but as mentioned above, oily skin is not suitable for "fierce medicine". Therefore, gentle whitening and anti-aging products such as extracts containing mild vitamin C, bakuchiol and other mild ingredients are more suitable for oily skin.
Zong Min, Chief Product Officer of Daiyoujia
At the event, Zong Min, chief product officer of Daiyoujia, introduced the bakuchiol sculpting and rejuvenating essence series and light balance oil control essence products, which are representative products in this line. Among them, according to the idea of layered care, the light balance oil control essence can achieve instant sebum absorption, oil reduction on the skin surface, and reduce the activity of sebaceous glands through the two-way oil control system; And through the triple soothing ingredients to achieve three-stage soothing, long-term stability; Finally, multiple gentle whitening ingredients work together to achieve an advanced brightening.
And Bakuchiol Sculpting and Rejuvenating Essence is known as "anti-aging vegetable for oil-sensitive skin". According to Zong Min, the main ingredient of this product is bakuchiol, a plant A alcohol that is milder than traditional A alcohol and has moisturizing effects. Formulated with the classic repair ingredient vitamin B5 and mild VC derivatives to achieve skin radiance, one bottle of essence can simultaneously achieve the oil-controlling, firming and smoothing effects required by oil-sensitive skin.
In addition, Dai Youjia has developed a professional anti-aging product line for a deeper level of anti-aging needs, and at the press conference, the representative product of the professional anti-aging line, "Dai Youjia Skinoriginal Firming Series", was officially unveiled. And the first exclusive type IV collagen, 100% human homologous, smaller molecular weight, better collagen expression. According to Zong Min, in the new skin-based firming and rejuvenating essence water, type III and IV collagen are added at the same time, and the synergistic effect of the two makes the skin collagen less likely to be lost; If anti-aging is a relatively long process, Daiyoujia also pays attention to the experience of the moment the product touches the skin, so Daiyoujia Skinoriginal Firming Essence Water also adds "plant botulinum toxin" millennia extract, so that consumers can feel the effect of smoothing the skin and continuing to tighten after use.
From the above four product lines, it is not difficult for us to find that Dai Youjia has never stopped in the matter of specializing in oil-sensitive skin care, but has advanced step by step, exploring more "high-energy" oil-sensitive skin care. At the event, Daiyoujia products were officially launched, and as a result, Daiyoujia officially entered a new era of oil-sensitive skin care.
Seeing this, some people may also ask, how are Dai Youjia's good products "refined"? At this event, we also saw the answer.
PART.03
Original "CBA" skincare formula
Carrying the "banner" of scientific skin care
In the current increasingly impetuous society, various external pressures have made more and more people with oily skin; Conceptual additives, only concentration, and mixed products make consumers physically and mentally exhausted.
To get rid of impetuousness and return to the essence of skin care, people with oily skin need safe, effective and accurate skin care products. This coincides with Dai Youjia, who is "quiet in the middle of nowhere".
在产品开发这件事上，黛优佳有一套“独门秘籍”——“CAB”护肤公式，即Real功效=Concentration浓度 × Availability活性 × Balance均衡。
Behind the birth of this formula, it is because Daiyoujia has insight that many consumers now use high-concentration products containing irritating ingredients in order to pursue high efficacy and fast onset of skin care, but such products are tantamount to "adding insult to injury" for people with oil-sensitive skin.
Sun Yanqing, chief R&D engineer of Daiyoujia, said that therefore, Daiyoujia designed based on the three dimensions of concentration, activity and balance in the early stage of product development. secondly, the use of more stable functional raw materials to build a scientific formula system; Thirdly, with the help of carrier encapsulation technology, the balance between penetration and mildness is achieved, and the mechanism of action of the active ingredient is verified through research, and the multi-dimensional efficacy and balance are pursued.
Sun Yanqing, chief R&D engineer of Daiyoujia
According to him, each of Daiyojia's products is developed in accordance with the "CAB" formula, and all its product launches are never to chase a gust of wind, but to pursue stability and strength, as well as the sustainable development of the brand.
Of course, in addition to this formula, behind the strong product strength of Daiyoujia stands its increasingly deep research and development foundation.
In the matter of research and development, Dai Youjia is not a trivial fight. In order to achieve product breakthroughs from the source of raw materials and formulas, Daiyoujia has successively cooperated with Ocean University of China, Qingdao Marine Biomedical Research Institute, Interfil Biopharmaceutical Industry Research Institute and other institutes in the field of industry, education and research, focusing on a variety of functional raw materials, new raw materials and formulas to carry out specialized research, and "dig deep holes and accumulate grain" for follow-up product development.
In terms of its own R&D hardware, Daiyoujia set up its own R&D laboratory early, and now it has been upgraded to a full-featured R&D center. In terms of innovation, it has established three statuses: independent raw material development and external cooperation of innovative raw materials, functional ingredients, skin texture research, and human and in vitro efficacy testing. From the perspective of the R&D team, Daiyoujia has absorbed a number of senior R&D personnel in raw material mining, formula design, and process purification; And continue to deepen internal and external resources, and cooperate with a number of industry, university, research and medical "big bulls".
The brand mission of Daiyoujia is to uphold the long-term principle of scientific research, and is committed to accurately solving the problem of oily skin, and continuing to explore higher from high energy. Now, it seems, it did.
In this era of frequent emergence of new consumer brands, there are not many cosmetics companies that are immersed in research and development, and it is even more commendable in today's environment to continue to increase investment. Today, when the industry is becoming more and more involuted and accelerating the reshuffle, Daiyoujia's growth so far does not rely on explosive products, but on continuous research and development, as well as silent research on oil-sensitive skin care to gain a firm foothold.
Conclusion:
As an emerging segment, oil-sensitive skin care is not yet mature in terms of skin care cognition and products, which also makes the growing oil-sensitive skin group very confused. The emergence of Daiyoujia, through in-depth user insight, scientific product formulation, and continuous research and development, has given oil-sensitive skin consumers a solid backing.
At the event, Dai Youjia also joined hands with a number of industry experts to establish an oil-sensitive skin science popularization platform, which carried the banner of scientific communication as a "pioneer" of oil-sensitive skin, established a correct skin care concept for consumers, and promoted the healthy development of the industry.
"Nowadays, the country attaches unprecedented importance to the cosmetics industry," said Cheng Wei, secretary general of the China Cosmetics Industry-University-Research Collaborative Innovation Platform, which clearly proposed to cultivate high-end cosmetics brands in the "14th Five-Year Plan", which further promoted the development and innovation of the cosmetics industry. This year, Article 17 of Document No. 1 of the State Council also clearly proposes to "develop the anti-aging industry...... Promote the research and development of cosmetic raw materials, formula design and production process". In his view, Chinese brands should be able to tell their own stories, have their own characteristics and advantages, and contribute to the development of China's cosmetics industry.
Cheng Wei, Secretary-General of China Cosmetics Industry-University-Research Collaborative Innovation Platform
We are also pleased to see that whether it is the "Nursing Guide", scientific communication with industry experts or the establishment of the platform, Daiyoujia is continuing to inject new momentum into the development of the industry, leading the oil-sensitive skin care market to continue to break through and advance, and becoming a "new model" for the oil-sensitive track. And this event is just a "microcosm" of Daiyoujia's promotion of the development of the emerging industry of oil-sensitive skin. The development of the emerging track is long and difficult, but we believe that the calm and pragmatic Dai Youjia will become a solid "foundation" for the upgrading of the industry.