On the 10th, the 8th China Brand Day event - 2024 China Brand Expo opened in Shanghai. On the same day, Anshan Iron and Steel Group officially released the main brand of Anshan Iron and Low-carbon and the "Anshan Iron and Steel Low Carbon Emission Steel Process Roadmap" at the expo. This move is another powerful measure for Anshan Iron and Steel Group to deeply practice Xi Jinping Thought on Ecological Civilization and General Secretary Xi Jinping's important instructions on brand building, resolutely serve the national strategy, conscientiously fulfill the social responsibility of central enterprises, strengthen brand building, deepen brand leadership, and integrate green and low-carbon development into the high-quality development of the enterprise. Anshan Iron and Steel Group will take this opportunity to take green and low-carbon development as the innovation orientation, actively build the source of the world's green and low-carbon original steel technology, and provide the "Anshan Iron and Steel Plan" for the green and low-carbon transformation of the steel industry.
Creating a green and low-carbon brand is an important measure for Anshan Iron and Steel Group to accelerate green transformation and enhance the core competitiveness of products. As an important sub-brand of Anshan Iron and Steel Group, the green and low-carbon main brand of Anshan Iron and Steel Group released this time covers green products, green manufacturing and green industries. The main brand of Anshan Iron and Low-carbon is named "angreen", which is taken from the English name of Ansteel, which represents the main body of the brand - Ansteel; The English word green and friendly to the environment represents brand value. The design logo of the brand highlights the "friendship", "friendliness" and "affinity", and integrates the Angang blue of scientific and technological innovation with the green that symbolizes nature, life and vitality to form the main color of the brand, symbolizing the use of scientific and technological innovation to promote green and low-carbon development by Anshan Iron and Steel Group, and conveying the development concept of harmonious coexistence between enterprise production and nature. The "Anshan Iron and Steel Low Carbon Emission Steel Process Roadmap" released this time is in line with the "5+1" low-carbon metallurgy roadmap and the "Anshan Iron and Steel Group's Carbon Peak and Carbon Reduction Action Plan" released by Anshan Iron and Steel Group in 2021, transforming the low-carbon metallurgy roadmap into product output, which is a strong support for Anshan Iron and Steel Group to implement the "double carbon" strategy.
After the release of Angang's green and low-carbon main brand and the "Anshan Iron and Steel Low Carbon Emission Steel Process Roadmap", Anshan Iron and Steel Group used the green and low-carbon main brand logo ceremony for the first time in the form of "Shanghai main venue + video sub-venue" to broadcast the low-carbon products of Anshan Iron and Steel Group's four production bases in Anshan, Benxi, Guangzhou and Dalian. The continuous annealing and cold-rolled steel for automobiles off the production line of the Anshan base has achieved a carbon reduction of more than 30% through the process path of "large proportion of scrap + green electricity"; The cold-rolled hot-dip galvanized sheet off the production line of the Benxi base adopts a new low-carbon metallurgical process of "50% scrap steel + electric furnace" to achieve a comprehensive carbon reduction of more than 30%; The stainless steel off the production line of the Guangzhou base adopts the short-process process of "100% scrap steel + electric furnace", which reduces carbon dioxide emissions by more than 50%; The low-carbon hot-dip galvanized steel plate for automobiles rolled off the production line of the Dalian base has achieved a carbon emission reduction of 61% per ton of steel through the process path of "electric arc furnace + all scrap steel + green electricity".
Li Zhen, general manager and deputy secretary of the Party Committee of Anshan Iron and Steel Group, said when releasing the main green and low-carbon brand of Anshan Iron and Steel Group that empowering green and low-carbon development with brands is a declaration and a commitment. As the world's third largest iron and steel enterprise, Anshan Iron and Steel Group faithfully fulfills its social responsibilities and actively walks in the forefront of low-carbon transformation and green development of the steel industry with a high sense of responsibility. In 2024, Anshan Iron and Steel Group released its first brand strategic plan, clearly putting forward the core brand values of "innovation, truth-seeking, green, and sharing", and ecological priority and green development have become the general tone of Anshan Iron and Steel brand development. In the next step, Anshan Iron and Steel Group will take this release event as an opportunity to continuously expand the field of brand value-added services, lead green and low-carbon development in a wider range, create more and better application scenarios for the green and low-carbon transformation of the iron and steel industry, and make new and greater contributions to the construction of ecological civilization and a better life for mankind.
Luo Tiejun, member of the Standing Committee of the Party Committee and vice president of China Iron and Steel Association, congratulated Anshan Iron and Steel Group on the release of its green and low-carbon main brand on behalf of China Iron and Steel Association. He pointed out that Anshan Iron and Steel Group is the source and incubator of the new Chinese iron and steel industry, and plays a leading role in the capacity management, resource development and joint restructuring of the steel industry, and the Anshan Iron and Steel brand is a trustworthy brand. This launch event is the declaration and commitment of Anshan Iron and Steel Group to firmly take the road of ecological priority and green development, and adds a bright background to the Anshan Iron and Steel brand, which has a profound history and cultural heritage of more than 70 years. It is believed that Anshan Iron and Steel Group, as the pioneer of the new China's iron and steel industry, can not only play an irreplaceable role in the transformation and upgrading of China's iron and steel industry, but also provide a demonstration and model for the sustainable development of international steel peers.
The 2024 China Brand Expo is one of the important contents of the 8th China Brand Day jointly organized by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, and the State Intellectual Property Office. The theme of the 8th China Brand Day is "Chinese Brands, Shared by the World; Domestic trendy brand, product to build the future". In the 8th China Brand Day activities, Anshan Iron and Steel Group also focused on the concept, actions and achievements of green transformation and innovative development, and strengthened the new image of green Anshan Iron and Steel and innovative Anshan Iron and Steel brand.
All-media reporter Wang Yi