Among luxury brands, Mercedes-Benz has always attracted consumers with its luxury, comfort and other characteristics. Not long ago, Mercedes-Benz launched a new CLE model, replacing the C Coupe and E Coupe models. On the basis of taking into account the respective advantages of the C-class and E-class coupe models, the Mercedes-Benz CLE has also reached a near-perfect level at the configuration level. So, will the 2024 Mercedes-Benz CLE be recognized by domestic consumers with its unique positioning? This issue of "Quality Selection Car" will give you a detailed interpretation.
1. Basic information and product highlights
The above manufacturer's guide price only represents the price on April 9, 2024, and is subject to change
The 2024 Mercedes-Benz CLE will be launched on March 27, 2024, and a total of 3 configuration models will be launched, with a price range of 457,600-552,300 yuan, and the new car is positioned as a sports car with a wheelbase of 2,865mm.
The 2024 Mercedes-Benz CLE is equipped with the third-generation MBUX intelligent human-computer interaction system, equipped with Qualcomm Snapdragon 8295 intelligent cockpit chip and 5G network, which can make the voice assistant respond more quickly and support the wake-up function in all scenarios, which can achieve more natural human-computer interaction.
In addition, the new car further improves the driver assistance package, and all models are equipped with intelligent navigation distance, blind spot assist, adaptive high and low beam assistance system and other functions as standard, which can make every driving safer.
2. Analysis of product competitiveness
The above manufacturer's guide price only represents the price on April 9, 2024, and is subject to change
Looking at the domestic sports car market, there is no model of the same level that can directly benchmark with the 2024 Mercedes-Benz CLE, so we choose two BMW Z4 and Toyota SUPRA that are not much different in price for comparison.
In terms of price, the starting price of the 2024 Mercedes-Benz CLE is the lowest, the starting price of the Toyota Supra is the highest, and the BMW Z4 is in the middle. In terms of the number of models, the 2024 Mercedes-Benz CLE and BMW Z4 both offer 3 models for consumers to choose from, while the Toyota SUPRA only has 2 models to choose from, in contrast, the 2024 Mercedes-Benz CLE and BMW Z4 will also give consumers more choices.
When it comes to vehicle configurations, we've selected models that are as close to the price as possible. By comparison, in terms of configuration, the 2024 Mercedes-Benz CLE performs the best, with exclusive functions such as front middle airbags, passive pedestrian protection, and electric trunk. In terms of intelligent configuration, the 2024 Mercedes-Benz CLE supports dual-region voice replacement recognition, continuous voice recognition and other functions, and supports 5G network, while the other two models are only equipped with 4G network as standard. The 2022 Toyota SUPRA is the worst performer, with only knee airbags and lane departure warning systems in terms of safety equipment, and it is not as good as the other two models in terms of intelligent equipment. On the whole, among the three models, the latest 2024 Mercedes-Benz CLE occupies a clear advantage at the configuration level.
3. Product quality & service trend analysis
As a new model, does the 2024 Mercedes-Benz CLE have the potential for quality problems? In this regard, we will start with the failure problems of the Mercedes-Benz brand in the past year, and compare the fault problems, so as to preliminarily predict the development trend of new car quality problems in the future.
Through the analysis of the complaint data of Mercedes-Benz (Import) in the past year, it can be found that the fault problems are mainly concentrated in "component cracking" and "odor in the car", and the number of complaints about other fault problems is relatively small. The above problems are concentrated in the imported Mercedes-Benz E-Class and imported Mercedes-Benz C-Class. Since the 2024 Mercedes-Benz CLE is a newly launched model, it can be considered that it will not have the above failure problems for the time being, and the specific situation will not be determined until it is used for a period of time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the big data of the car quality network, we will provide a more objective reference for consumers to purchase models by analyzing the common service problems of brands in the past year.
From the point of view of service complaints. "Non-standard operation" and "poor maintenance technology" have become service problems that car owners complain about the imported Mercedes-Benz brand relatively often. Through further analysis, the above problems are mainly concentrated in the imported Mercedes-Benz GLE and Mercedes-Benz S-class.
In terms of measuring the after-sales service reputation of new cars, we will analyze the responses of enterprises to car owners' complaints, and relatively objectively predict the after-sales service reputation of new cars. According to the data of the car quality network, the response rate of Mercedes-Benz brand complaints in the past year is 91.3%, which shows that manufacturers attach great importance to the demands of car owners.
Fourth, after-sales service policy and network distribution
In terms of after-sales service policy, the 2024 Mercedes-Benz CLE vehicle warranty is 3 years and unlimited kilometers; Covering more than 700 sales outlets across the country (please consult local distributors for details).
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the car quality network, the Mercedes-Benz brand currently has a total of 753 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government, of which the number of dealers in Guangdong Province and Zhejiang Province is relatively large.
Summary:
From the point of view of the product itself, the overall strength of the 2024 Mercedes-Benz CLE is relatively good, whether it is appearance, configuration or safety, it can be hard to match models of the same level. And compared to other models, the 2024 Mercedes-Benz CLE has a lower starting price, if you want to buy a luxury sports car with both luxury and performance, Mercedes-Benz CLE is undoubtedly a good choice.