In order to speed up the circulation of housing in Huadu and improve the convenience of transactions,
Better meet the needs of residents for rigid and improved housing,
recently
Guangzhou Huadu District Real Estate Industry Association, Guangzhou Real Estate Agency Association Huadu Member Service Committee, Guangzhou Huadu District Building Decoration Association official announcement,
From May 15, 2024 to May 14, 2025,
Jointly carry out the "new purchase" activity of exchanging the old for the new commercial housing,
Promote commercial housing.
This "new purchase" activity is aimed at the buyers who are buying new commercial houses (new houses) (house changers), and its specific content is as follows:
Multi-party cooperation to break through the barriers to trade-in and new home purchases
In this event, Huadu broke through the tripartite barriers between real estate development enterprises, intermediaries and house changers, and encouraged them to participate in the sale of the old and the new "new purchase" and signed a tripartite agreement.
Intermediaries give priority to promoting the transaction of old houses of house changers and shorten the transaction cycle, and real estate development enterprises provide intermediary gradient commissions and buyer gradient discount schemes according to the speed of "selling old" to accelerate the conclusion of transactions.
Unconditional Deposit Cancellation to Achieve "New and Worry-Free Purchase"
It is worth mentioning that Huadu encourages participating real estate development enterprises to launch the "Renewal Worry-free Purchase", that is, to provide a certain period of "check-out worry-free protection period" for house changers.
The real estate development enterprise signs a subscription agreement with the house exchanger, agreeing that within a certain period of time after the deposit is paid, if the old house is successfully sold, the new house transaction will be carried out according to the agreement, and if the old house is not sold, the agreement will be terminated as agreed and the deposit will be returned unconditionally, and the house changer does not need to bear the liability for breach of contract, which provides more choices and guarantees for the house changer and enhances market confidence.
Real estate companies provide preferential responsibilities for "new purchases".
Furthermore, this event also encourages participating real estate development enterprises to make profits, and launches "discounts" on the basis of the original house prices for house changers, and provides special subsidies for "new purchases", house purchase gift packages, property fee reductions and exemptions, etc., so that house changers can really make profits.
Intermediaries support the provision of transitional rental discounts
In addition, this event encourages participating intermediaries to provide preferential rental commission services for house exchangers, that is, to provide intermediary commission discounts on the premise of ensuring that the rent is not higher than the market rental price, support the house exchangers to carry out transitional residence during the exchange period, and comprehensively ensure that the daily life of the house exchangers in the process of exchange is not affected by the transition period.
Home improvement discounts support the renovation of old houses and the renovation of new houses
This event also encourages participating home improvement and home furnishing companies to provide home improvement discount programs, furniture and household appliances vouchers, consumption vouchers and other discounts for house changers, support the renovation of old houses and the decoration of new houses, improve the value of old houses, and speed up the occupancy of new houses.
Mortgage institutions provide "new purchase" loan support
In addition, mortgage institutions are encouraged to support the mortgage business of house changers in accordance with laws and regulations, establish a green channel for financial support for "new purchases", accelerate the time limit for the mortgage business of house changers who meet the requirements, and accelerate the conclusion of transactions.
At present, the real estate market is facing the dilemma of price reduction due to competition between new houses and second-hand houses, and the supply is greater than the demand.
The meeting of the Political Bureau of the CPC Central Committee held on April 30 clearly proposed to "coordinate the study of policies and measures to digest the stock of real estate and optimize the incremental housing". New houses and second-hand houses each represent the main part of incremental and stock housing, and promoting "trade-in" and opening up the "cycle of housing increase" can not only promote inventory digestion and revitalize stock assets, but also help resolve the delivery risk of the new housing market and promote the transformation of the real estate industry.
In the face of a large number of consumption upgrading needs of "selling one, buying one" and "selling the old and buying the new", "trade-in" will release the potential of improved housing demand through the linkage of first-hand and second-hand housing, effectively enhance the activity of the property market, and promote the effective cycle of stock housing transactions and the new housing market. Among them, it is important for the government to intervene in a timely manner and build a trustworthy platform.
According to the monitoring of the China Index Research Institute, as of May 6, more than 50 cities across the country have expressed their support for housing "trade-in". It is expected that more cities will introduce relevant supporting policies for "trade-in" in the future to further promote the release of housing replacement demand.
Interpretation of Huadu's "new purchase" activity
Q: Guangzhou Huadu District Real Estate Industry Association, Guangzhou Real Estate Agency Association Huadu Member Service Committee, and Guangzhou Huadu District Building Decoration Association will jointly carry out the "new purchase" activity of commercial housing trade-in, what is the purpose of this activity?
Answer: Huadu hopes to carry out this activity to improve the convenience of commercial housing replacement transactions, further activate the stock and incremental housing market in Huadu District, support the demand for rigid and improved housing, and promote the "small for large", "old for new" and "low for high" commercial housing, so as to better meet the needs of residents for rigid and improved housing, so that the house changers can provide more intimate and professional services, and protect the residents' shopping experience and rights and interests.
Q: What is the specific way of carrying out this "new purchase" activity?
Answer: This event will encourage real estate development enterprises and intermediaries to break the tripartite barriers and sign an agreement to carry out a seamless exchange and purchase experience of "selling old + buying new" by encouraging real estate development enterprises and intermediaries to break down the tripartite barriers and sign an agreement with all buyers (house changers) who plan to sell second-hand commercial houses (old houses) and buy new houses (new houses) within Huadu District.
Q: How to register for the "New Purchase" event? How many projects are currently active? Is it limited to second-hand housing in Huadu District?
Answer: Regarding the scope of the activity, owners who are willing to sell their old houses across the country can sign up for the "New Houses" activity in Huadu District, Guangzhou, but the new houses purchased must be projects in Huadu District.
At present, a total of 25 real estate development enterprises and projects, 14 home improvement and home furnishing enterprises, and 10 intermediary service agencies participated in the "New Purchase" activity in Huadu District. Willing house changers refer to Guangzhou Huadu District Real Estate Industry Association, Guangzhou Real Estate Agency Association Huadu Member Service Committee, and Guangzhou Huadu District Building Decoration Association (scroll down to the end of the article to view the list of participating enterprises) to participate in the "new purchase" activity.
Q: In order to ensure the smooth development of the "new purchase" activity in Huadu District, what incentives will be taken?
Answer: First, this activity is jointly carried out by the Guangzhou Huadu District Real Estate Industry Association, the Huadu Member Service Committee of the Guangzhou Real Estate Agency Association, and the Guangzhou Huadu District Building Decoration Association, which is more convenient, more authoritative and more secure.
Second, the exchanger signs a tripartite agreement with the real estate development enterprise and the intermediary agency, and after paying the deposit for the new house to lock in the intended house, he will enjoy a certain period of "worry-free protection period for check-out".
Third, this event will provide a convenient communication and service platform for house changers and home improvement and home furnishing enterprises. If the house changer has pre-sale decoration needs, the house changer can sign an agreement with the home improvement and home furnishing company to pre-sell the decoration and enhance the value of the old house; After the successful exchange of houses, the decoration of the new house can enjoy preferential discounts.
Fourth, during the period of house exchange, intermediary agencies are encouraged to provide preferential rental commission services for those who change houses during the transition period, and at the same time, intermediary enterprises give priority to accelerating the transaction of old houses.
Fifth, if the old house is not successfully sold, the agreement will be terminated and the deposit will be refunded unconditionally.
Finally, in addition to the first batch of real estate development enterprises, intermediaries, and home improvement and home furnishing enterprises participating in the "new purchase" activity, the Guangzhou Huadu District Real Estate Industry Association, the Huadu Member Service Committee of the Guangzhou Real Estate Intermediary Association, and the Guangzhou Huadu District Building Decoration Association will continue to organize member units to participate in the activities and continuously expand the scope of the "new purchase" activity.
Q: Can you tell us about the specific process of the owner's participation in the "Renovation of the House" activity?
Answer: First of all, after the exchanger contacts the intended enterprise for successful registration, the real estate development enterprise and the intermediary agency will communicate face-to-face with the exchanger, and provide preferential plans to the exchanger in terms of the purchase price, intermediary commission, decoration price, etc., combined with the actual situation, and sign a tripartite agreement to clarify the details of the activity, the rights and interests of all parties and the time limit of the "check-out worry-free protection period".
At the same time, if the house changer has pre-sales and new house decoration needs, he can sign an agreement with a home improvement and home furnishing company to clarify the preferential plan for the renovation of the old house, the decoration of the new house, and the discount of furniture and home appliances.
Secondly, the intermediary agency that signed the agreement evaluates the price of the old house for the house exchanger, and promotes the sale on major real estate sales websites and intermediary stores.
In the most important part of the new house purchase and signing process, the house exchanger selects the new house in the commercial housing residential project provided by the real estate development enterprise to participate in the activity, and signs the subscription agreement with the real estate development enterprise at the same time when signing the tripartite agreement to lock in the intended house.
It is worth mentioning that if the intermediary promotes the completion of the old house transaction, the real estate development enterprise and the house exchanger will complete the new house transaction as agreed; If the old house has not been sold beyond the time limit of the "check-out worry-free protection period", the agreement will be terminated as agreed, and the real estate development enterprise will unconditionally refund the deposit.
Attached is the participation method of "rejuvenation and new purchase" in Huadu District↓↓↓
In order to further activate the stock and incremental housing market and support the demand for rigid and improved housing, many cities have successively encouraged home buyers to enter the market by optimizing the purchase restriction policy, lowering the down payment ratio and interest rate threshold, and "recognising the house but not the loan". "Trade-in" is another innovative move in response to the current market environment.
Judging from the market's reaction, Ningbo, which launched the "trade-in" as early as October last year, saw a 15% month-on-month increase in the transaction volume of second-hand houses compared with the week before the new deal, setting a new high in a single week in the second half of the year; The number of new home filings increased by 20% month-on-month. "Trade-in" has achieved positive results in the market.
Huadu, which has mature supporting facilities and high cost performance, has been a bright spot in Guangzhou's property market in recent years. With the active development of the "new purchase" activity in Huadu District, it is expected to vigorously promote the release of housing replacement demand and further open up the "increase and storage cycle" of housing.
Attached is a list of relevant companies and projects participating in the "New Purchase" activity and contact information↓↓↓
Participate in the "Refresh Buy" program and their contact details
Home improvement and home furnishing companies participating in "New Purchase" and their contact information
Intermediary service agencies participating in the "new purchase" and their contact information