Brain-computer interface "black technology", AI empowered "digital human", traffic stars and powerful singers "help" together...... On the occasion of the 8th China Brand Day, the 2024 China Brand Day Gala (hereinafter referred to as the "Gala") was held at the Shanghai Shangyin Opera House. The theme of the party was "Chinese brand, shared by the world; With the theme of "Domestic Trendy Brands, Products Build the Future", classical charm and modern trends complement each other, and digital intelligence technology and traditional culture empower each other, staging a brand feast of "upward, new and intelligent".
At 20 o'clock on May 13, the 2024 China Brand Day will be broadcast on the Xinhua News Agency's new media matrix, the official account of the social platform and dozens of provincial and municipal media.
Refract the scientific and technological content
The small chip carries the "big dream" of self-reliance and self-improvement in science and technology, and the small interface explores the "new future" of science fiction into reality. At the party site, representatives of many "hard technology" enterprises such as Brain Tiger Technology, Ziguang Zhanrui, and Jiufang Intelligent Investment showed the latest picture of smart life.
Innovation is the first driving force to lead development. The technology brands that appeared at the party are determined to innovate, promote the deep integration of cutting-edge technology and the real economy, and the application scenarios with exemplary significance have emerged intensively - 5G chips help smart grids, which can automatically isolate faults within milliseconds and protect the lights of thousands of homes; Brain-computer interface empowers rehabilitation therapy, helps patients recover their ability to live, improves their quality of life, and brings infinite possibilities; The digital human "Jiuge" showed "Shanghainese" on the spot, and the host answered fluently, showing the latest achievements of financial technology.
Use "core" to achieve a better world, let the brain connect to the future, and help the widespread popularization of financial knowledge. Chinese brands are accelerating the cultivation of new quality productivity, promoting technological innovation, product innovation, and business innovation, and injecting surging brand power into Chinese modernization.
Highlight the weight of the enterprise
"Promote the transformation of Made in China to Created in China, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands." At the party site, a number of leading enterprises in the industry showed off their flagship new products, demonstrating their responsibility as the "main force" participating in global brand competition and cooperation, and becoming an excellent sample of actively practicing the "three transformations" of brand building.
In 2023, China surpassed Japan for the first time to become the world's largest auto exporter, and SAIC Motor has also won the "double champion" of domestic sales and vehicle exports for eight consecutive years, and vigorously promoted the development of new energy vehicle technology. "DMH is beautiful, energy utilization is efficient and ......" accompanied the melody of the musical, and the SAIC Roewe D7 DMH equipped with DMH super hybrid technology drove onto the stage of the party. The car has recently achieved a range of 1,962 kilometers and an average fuel consumption of 2.8 liters per 100 kilometers, once again setting a new record for the ultimate endurance of its own brand B-class car.
"A group of people, a lifetime, one thing - just to make better down jackets and warm the world." Gao Dekang, Chairman of the Board of Directors and President of Bosideng Group, issued a loud voice of integrity and innovation of Chinese brands at the party. From redefining lightweight down jackets, to pioneering trench coat down jackets, to launching comfortable outdoor down jackets...... Behind the "explosive products" every year, Bosideng has always insisted on accelerating the fashion process and multi-scene application of down jackets with product innovation.
Strengthen the government's strength
Brand is an important symbol of high-quality development, and in the process of promoting brand building in the new era, cultivating regional industries and characteristic brands is a topic that all parties attach great importance to. This year, the No. 1 document of the central government proposed, "Encourage all localities to vigorously develop characteristic industries according to local conditions, and support the creation of local characteristic brands." ”
People say that Shanxi has good scenery, fertile land and beautiful grains. At the party site, Qinzhou yellow millet and Xixian Yulu fragrant pear made a wonderful appearance as regional brand representatives. In the process of building a "special" and "excellent" agricultural product brand, on the one hand, the local government insists on cultivating excellent varieties and exploring the development path of standardization, digitalization and branding; On the other hand, dig deep into the cultural connotation of agricultural products, give the brand soul, and leverage the development of rural industries with cultural resources.
Taste "Chinese people's health food", taste "Chinese beautiful pear", listen to "guqin poems...... Accompanied by the melodious melody of the musical poem "The Book of Songs, Pu Jia", the historical heritage and cultural atmosphere of the land of China are blowing in the face. Promoting tourism with agriculture and rejuvenating agriculture with tourism, connecting characteristic products, beautiful scenery and long-standing culture, all localities are embarking on a new road of rural revitalization with the deep integration of "agriculture, culture and tourism".
Expand the international voice
At the party, the two lists of "2024 My Favorite Chinese Brands" and "2024 Chinese Brands Loved by Foreigners" were announced successively, showing the influence of Chinese brands in the global market. The brands on the list cover automobile manufacturing, home appliances, clothing, shoes and bags, food and beverages and other categories, among which there are "technology flows" represented by technology brands such as Huawei, SAIC MG, DJI, and Xiaomi, showing the global competitiveness of Chinese high-tech enterprises; There are also well-known Chinese Internet brands such as Douyin, Ctrip, Kuaishou, and Didi, showcasing high-quality, personalized, and wide-coverage "Chinese services"; There are also time-honored brands such as Moutai and Pien Tze Huang, which show the profound heritage of Chinese cultural brands.
The party connected Xinhua News Agency's reporter stations on all continents, and in the multilingual narration of overseas consumers, one by one "Chinese brands" deeply integrated with local life came to the stage. With the "going out" of Chinese brands, a number of key core technology enterprises that have achieved major technological breakthroughs and have independent intellectual property rights have made the strength of Chinese brands recognized by the world; Well-known consumer brands at home and abroad allow Chinese and foreign consumers to share the "domestic products" in clothing, food, housing and transportation, and the distance between China and the world has been shortened again.
By continuously releasing brand-related lists, the party encouraged consumers to praise their favorite Chinese brands, strengthened the global communication of Chinese brands, and further enhanced the awareness and love of Chinese brands among domestic and foreign consumers.
Aggregate celebrity traffic
The party not only brought together many national brands, but also Liao Changyong, Tengger, Di Mahi, Huang Xinchun, Jin Chi, Liu Lian and many other stars to help. The wonderful theatrical performances are full of vitality, beautiful artistic conception, or majestic, and multiple elements such as traditional culture and modern fashion are intertwined, so that the audience can feel the upward vitality of Chinese brands.
The party opened with the new boy group LOONG9, and the dynamic singing and dancing quickly heated up the atmosphere of the party. The program took the stage one after another, and the audience applauded continuously. Among them, Tengger and Wuhai Ulan Pastoral Riding Band brought a new single "Pastoral Singing" released in March, and partnered with post-90s music singer-songwriter Liu Lian for the first time to collaborate on "On the Water Side".
The well-known young singer of Kazakhstan Dimashi sang "S.O.S. d'un terrien en détresse", one of the five most difficult French songs in the world. He once became famous with this song, and his gorgeous voice amazed the four. At the party, Dimahi also unveiled the "2024 Chinese Brands Loved by Foreigners" and expressed his personal experience of Chinese brands being popular overseas.
In the song "Let's Sail Together" by Jin Chi, Huang Xinchun and Xiao Yingxing, the representatives of entrepreneurs took the stage for a curtain call, and the 2024 China Brand Day and Day Meeting ended successfully.
The 2024 China Brand Day and Day will be guided by Xinhua News Agency and China Brand Construction Promotion Association, hosted by Xinhua News Agency Brand Work Office and China Economic Information Service, co-sponsored by Xinhua News Agency Shanghai Branch, Xinhua News Agency News Information Center, Xinhuanet, Xinhua News Agency New Media Center, Shanghai Radio and Television Station, and Dongfang.com, jointly organized by Dragon TV and China National Brand Network, supported by the Propaganda Department of the Shanghai Xuhui District Committee of the Communist Party of China, chief cooperation with SAIC Roewe, special cooperation with Bosideng, and full cooperation with Q9 Intelligent Investment. (Deng Kan, Yang Zihua)
Editor: Tan Rui
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