There are projects that, from the very beginning, have been in the spotlight.
In 2016, the Arc de Triomphe next to the ICC in Hong Kong, a rooftop pool duplex, was sold for 423 million Hong Kong dollars, equivalent to about 1.07 million Hong Kong dollars per square meter, making it the fourth highest price per square foot of a strata luxury house in Hong Kong.
In April this year, in Junluan, Guangzhou South Railway Station, a set of top-floor duplexes also sold a record-breaking 70,000+!
Coincidentally, the two projects are only 45 minutes away by high-speed rail and come from the same developer, Sun Hung Kai Properties.
There is no doubt that a "chemical reaction" brought by Sun Hung Kai Properties and Junluan has quietly taken place at Guangzhou South Railway Station.
Guangzhou South Railway Station is different from the past
Admittedly, in the eyes of some, the development before the South Station was a bit slow.
However, in the past year or two, many of the achievements accumulated in the early stage have gradually been realized, and various "chemical reactions" are also heating up.
In particular, Sun Hung Kai Properties' entry into the market, with the help of the Guangzhou South Railway Station ICC, opened up the second pulse of the South Railway Station, turning many of the original pain points into explosive points.
Frankly speaking, the preliminary work involved in this project such as land plots and planning is very complex, and the construction is N times more difficult than that of general complexes.
But up to now, the ICC of Guangzhou South Railway Station has made significant progress. The first phase of residential buildings will be capped, and the first phase of commercial will be partially cashed out in 2026.
At last month's Panyu Global Investment Conference, it was the only highlight project in the South Railway Station area, which was once again officially affirmed.
For this kind of city-level project, a good start means that the future ultra-long cycle will be realized, and the stamina will be stronger.
In this regard, Sun Hung Kai Properties' Hong Kong ICC is a very good reference.
|Hong Kong ICC real scene
In 2000, Sun Hung Kai Properties acquired the property development rights for Kowloon Station (Union Square), and since then, it has successively developed residential buildings such as the Arc de Triomphe and the Cullinan, as well as nearby landmark commercial and office buildings.
From the first opening of the Arc de Triomphe in 2005, to the launch of the Cullinan in 2009, and then to the official completion of the Hong Kong ICC in 2011, it lasted about 6 years.
For example, the highest transaction price of today's seal exceeds 1 million Hong Kong dollars per square meter, and the highest monthly rent of Hong Kong ICC office buildings is nearly 1,100 Hong Kong dollars per square meter. (Note: Rent data source: Hongkongoffices)
In Guangzhou, even in Zhujiang New Town, both the price of housing and the level of rent are only about 1/5 of that of Hong Kong's ICC.
This confirms that:
Twenty years later, Hong Kong's ICC remains the city's leading value benchmark.
Source: WeChat Public Gallery
Buyers who have tasted the sweetness of ICC in Hong Kong naturally understand the gold content of Sun Hung Kai Properties and Guangzhou South Railway Station ICC.
After the "withdrawal" in Hong Kong, not only did mainland tourists go to Hong Kong to buy real estate, but also Hong Kong customers followed the Guangzhou-Shenzhen-Hong Kong high-speed rail to "reverse" the situation of buying property in Guangzhou.
It is reported that more than half of the buyers in Junluan are Hong Kong customers.
|ICC renderings of Guangzhou South Railway Station
Sun Hung Kai Properties, how to break through the imagination?
The question is, what does Sun Hung Kai Properties want to do in the heart of the entire South Station?
To understand this, there are three key words that have to be mentioned:
Three-dimensional city, energy level improvement and quality ceiling.
First of all, Sun Hung Kai Properties needs to change the "two-dimensional" system of Guangzhou South Railway Station into a three-dimensional city.
The popular understanding is that it grows from a flat plane to a three-dimensional one.
This is a TOD project that is truly a hub and makes the most of vertical space, making the most of it, and is extremely difficult to develop.
|ICC renderings of Guangzhou South Railway Station
On the one hand, the construction of Guangzhou South Railway Station ICC does not affect the normal operation of existing rail transit;
On the other hand, the project re-integrated the complex traffic flow of the South Railway Station and upgraded the traffic entrance to the traffic outlet.
It can be seen that Sun Hung Kai Properties not only adheres to the red line planning of Guangzhou South Railway Station, but also highly aggregates the core area of the original "bulk" South Railway Station by erecting a platform.
The various formats within the entire hub are no longer just simple splicing and chimerism.
Transportation, commercial, office, residential and other scenarios are fully integrated in the ICC of Guangzhou South Railway Station to build a "super ecosystem" that is truly suitable for commuting, consumption, work and residence.
Secondly, Sun Hung Kai Properties' strong resources and market appeal can bring about an all-round improvement in the business level of the South Railway Station.
In 2023, the South Railway Station will send 91,275,100 passengers. Up to now, more than 30 blockbuster projects have been stationed here.
Traffic is only the foundation, and the most important thing is to have a "qualitative leap", which happens to be Sun Hung Kai Properties' strength.
|ICC renderings of Guangzhou South Railway Station
According to Sun Hung Kai Properties' plan, the commercial part of the ICC at Guangzhou South Railway Station will be 100% self-sustaining, and the overall development will be in line with the Hong Kong ICC.
In addition, SHKP's malls are home to a number of international first-tier and trendy brands, and each mall will be able to introduce a number of unique food and beverage resources, which will bring a new experience of shopping, leisure and entertainment to the South Railway Station business district.
In the future, the South Railway Station will be several levels higher than the current one, whether it is the enterprises stationed in the station, the commercial specifications, or the consumption power it attracts.
Renderings of ICC shopping mall at Guangzhou South Railway Station
Finally, the arrival of Sun Hung Kai Properties will ensure that the high-end living quality in the core area of the South Railway Station will be implemented to the end.
Within the 4 square kilometers of the core area of Guangzhou South Railway Station, there are only 6 cases of pure residential land (source: Guangzhou Bureau of Natural Resources and Planning). Sun Hung Kai Properties & Junluan monopolizes two-thirds of one project, holding the absolute "dominance".
This point, even if it is replaced by the former Zhujiang New Town and the current Wanbo CBD, no project has ever done it.
Junlin + Tianluan, how to surpass Junluan?
So, when we look back, the project is not simple.
Its name alone comes from Sun Hung Kai Properties' two representative luxury residential works in Guangzhou:
The first is "Junlin", the benchmark of luxury houses in Tianhebei, standing firmly in the 100,000+ camp in Guangzhou.
The second is "Tianluan", a river-view mansion in Zhujiang New Town, which catches up with and surpasses many residential products as an apartment.
|Zhujiang New Town Mansion Group
|Guangzhou property market release photo
However, in addition to inheriting the success of the past, it is more important to keep up with the innovation and evolution of the times.
Compared with Junlin and Tianluan more than ten years ago, Junluan delivers a new set of high-quality lifestyle.
Every detail is a combination of traditional craftsmanship and an unprecedented aesthetic.
For example, Junluan's own double clubhouse - Junluan.
This is an exclusive space for residents with a five-star hotel-style design, with a total construction area of about 6,000 square meters, and the living experience of residents is self-evident for a community of only about 1,300 households.
|Real scene
When you see it for the first time, you will definitely be amazed by its texture.
The contemporary design is matched with carefully selected materials, meticulous workmanship, the texture of stone, the texture of metal, and the transparency created by the use of glass in a large area... The architectural aesthetics are rendered to the fullest.
The project provides three independent and connected multi-functional spaces: Mingting, Xishe and Yuanfang, which can be used independently or connected into a large space to meet different scenes of daily life.
The clubhouse is not only the second living room of the residents, but also a private space to relax the body, mind and soul.
There is also an outdoor 50-metre resort-style swimming pool and an indoor heated swimming pool, all of which will further enhance the high quality of life in Junluang.
The real scene of the 50-meter outdoor resort-style swimming pool
Sun Hung Kai Properties has always been committed to building homes with heart and mind, paying attention to every detail.
For example, the design of the façade is low-key and simple, without losing the texture, such a design can withstand the baptism of time and last for a long time.
The interior design of all public areas is in accordance with the standards of a star hotel.
High quality visible to the naked eye, classic design, high-quality materials. In every detail, you can feel that "building a home with heart" is not a slogan.
About 40,000 square meters of garden and amusement park space, but also an experiential landscape space, rich and scattered garden scenery, step by step, the sense of calmness of life has slowed down the pace of passing by a lot.
So, the moment you step into the 9-meter-high lobby on the first floor, the whole aura opens up at once.
Of course, not only in terms of high quality hardware, Junluan also provides hotel-style butler services, all provided by Kai Shing Properties, a subsidiary of Sun Hung Kai Properties, to provide a high-standard service experience in Hong Kong.
|Real view of Junluan Garden
In terms of home space, Junluan implements the aesthetic concept more deeply, using a large area of simple style, low-key and luxurious, so that residents can show their personality and taste when purchasing soft furnishings and art furnishings.
For example, in this kitchen space, under the main color of gray and gold, the texture of stone, the floodlight of metal, and the embellishment of wood are simple but high-end.
|Real view of Junluan model room
Switching the perspective to the living room, the 3.15-meter floor height directly opens up the longitudinal sense of space.
Stone backdrop, dark wood backboard... Every symbol shows the beauty of the design.
In essence, such details are no longer a homogeneous competition, but to provide customers with a work that is more in line with Sun Hung Kai Properties' aesthetics.
|Real view of Junluan model room
Of course, that's not all there is to it.
In the inside of the product, Junluan also hides the pursuit and thinking of quality life.
For example, for the close-seam splicing of the floor, in addition to the beauty, the splicing process is extremely demanding.
Another example is the folding sliding door in the kitchen, which has strict requirements for the smoothness of pulling and closing, in order to allow residents to truly experience the advantages of LDK's spatial integration.
The seemingly inconspicuous product details actually need to spend more costs behind them, just for the ultimate living experience "without compromise".
Between aesthetics, taste and extreme practicality, Junluan does not make a choice, but gives it all to the owner.
|Real view of Junluan model room
Sun Hung Kai Properties has always been a long-termist, creating truly contemporary works rather than leaving behind products.
At a time when more and more attention is paid to high-quality life, all design will eventually return to the living experience.
In a sense, the chemical reaction brought by Junluan is also redefining the concept of excellent products in Guangzhou.
It is believed that with the beautiful jade of Hong Kong ICC in front of him, Sun Hung Kai Properties' new project in the Greater Bay Area, Guangzhou South Railway Station ICC Junluan, is bound to be carved more and more perfectly.