Jinyun News: "Strolling in Yuyang Ancient Street, the ancient acacia on the side of the road is protected and exhibited; Since Jizhou Yuyang Ancient Street was successfully selected as the third batch of national tourism and leisure blocks, Jizhou District has deeply explored its historical and cultural resources, vigorously developed cultural undertakings and cultural industries, and created a strong atmosphere of integration of business, culture and tourism.
Accumulate energy and strive to build a "business district brand" in the ancient city. "Cultural empowerment tourism" is a major, arduous and complex project for Jizhou District, and the ancient city of Yuyang needs a new way of development and protection. To this end, Jizhou District has repeatedly carried out a large-scale doxxing and exploration of public property, private property housing and tourism resources in the ancient city business district. At the same time, the special class staff was organized to go to Wuxi, Nanjing, Changsha, Wuhan and other places to study and investigate, and successively exchanged and discussed with more than 10 outstanding cultural and tourism units and design institutes, and finally determined the overall layout of "one horizontal and three vertical" with Yuyang Ancient Street as the core and the Great Wall Road area, Shimenkan Hutong area and Yuyang South Road North Road area as the axis, and strive to build a development pattern of integrated development of business, culture and tourism.
Improve the quality and make every effort to improve the "quality of the business district" in the ancient city. Over the years, the lack of infrastructure such as viewing facilities and road signs has become a major problem affecting the experience of tourists and restricting the development of the ancient city. Starting from the improvement of hardware facilities, traffic conditions and housing renovation, Jizhou District coordinated with the District Urban Management Committee, the Bureau of Industry and Information Technology, the Power Supply Company and other departments to jointly study the plan for improving the neighborhood governance environment. Efforts are made to create new scenes for online celebrity check-in, introduce and upgrade new business formats, improve new service facilities, accelerate the construction of a vibrant business district in the ancient city, and complete the first phase of the graffiti wall painting in Tadong Hutong, so as to attract more tourists to explore the taste of the ancient city's hutongs. On the eve of "May Day", the "Dule Theme Post Office" was officially opened to the public, and cultural and creative postcards and tourist stamps were well received by tourists. With the acceleration of projects such as VR e-sports halls and digital museums, the functional layout of Yuyang Ancient Street has been gradually updated to intangible cultural heritage, cultural and creative industries, leisure consumption and other formats, bringing more transformations to the ancient city.
Leverage the flow and strive to activate the "business district economy" of the ancient city. In order to avoid "one side of a thousand stores", so that the ancient city business district can not only retain the cultural charm, but also meet the needs of tourists, the relevant district-level departments actively connect with more than 20 enterprises and associations such as Wenzhou Chamber of Commerce and Beijing Xinhualian Cultural Tourism Company, and strive to promote cooperation intentions, and promote a large number of new formats and new brands such as "Jizhou Architecture Society", "Dule Happiness Cafe", "Jizhou Cultural and Creative Museum, Specialty Museum" and "Tongle Weiyang Hanfu Museum" have settled in successively. The influence continues to grow. In addition, it actively explores the activity mode of "market-oriented operation and zero government investment", signs a strategic cooperation framework agreement with Tianjin University of Media and Communication on the construction of a vibrant business district in the ancient city of the government, enterprises and schools, and jointly organizes the theme activity of "Shengshi Yuyang, Solo Joy and Ni Dress" in Yuyang Ancient Street with a number of social capitals, and creates new tourism brands such as the "Millennium Ancient Rhyme, Great Beauty Jizhou" Drum Tower Light Show. According to incomplete statistics, the ancient city business district received a total of 653,300 tourists during the "May Day" holiday, with a direct tourism income of about 29.67 million yuan and a consumption of 163 million yuan.