A village wholesales nearly 3,000 catties a day The North House Cherry Festival will last until mid-June

Original title: North House Small Cherry, Achievement of Big Industry

On the morning of May 10th, the opening ceremony of the Qingdao 2024 Cherry Festival and the 29th Beizhai Cherry Festival was held in Laoshan Dalao Cherry Valley, which will hold a series of wonderful cultural and tourism activities including cherry blind boxes in the city, cherry theme show, "Cloud Cherry Festival", parent-child theme day, etc., which will last from May 10 to mid-June. When the Beizhai Cherry Festival reached its 29th year, the small cherries quietly started a big industry.

Eighteen ways to play on the Cherry Festival

Fresh cherries are not only delicious, but also a must for dishes and desserts.

On the morning of May 10, at the opening ceremony of the Beizhai Cherry Festival, the new dishes of "Champion Cherry Banquet" were officially released. Developed by the teachers and students of the Culinary School of Qingdao Hotel Management Vocational and Technical College, the "Champion Cherry Banquet" has a total of 24 dishes, which is designed to originate from the Qilu Culture Beizhai Cherry Festival, with the purpose of inheriting and promoting China's beautiful rural food culture, showing the connotation of "refinement, beauty, affection and etiquette" of Chinese food culture, and satisfying people's yearning for a better life of "three meals and four seasons". The whole table banquet is solemn and generous, elegant and rich, and the craftsmanship is exquisite, mainly sweet, sour, fresh and salty, highlighting the characteristics of Shandong cuisine of "one dish and one taste, and one hundred dishes are not heavy".

At the opening ceremony, the Beizhai Cherry Festival Cultural Tourism Alliance was officially established, and at the same time, the "Big North Cherry House" Cherry Festival emoji was also gorgeously launched, and the Beizhai Cherry Festival digital blind box jointly issued by Beizhai Street and Qingshan Bank was also officially released on the same day. Beizhai Street also released the "Beizhai Cherry Unified Logo and Packaging Design" at the opening ceremony, with 5 unique cherry gift boxes, each of which is printed with the "Big North Small House" trademark and the "Beizhai Cherry" National Geographic Indication, so that consumers can buy Beizhai cherries with more guaranteed quality.

A village wholesales nearly 3,000 catties a day

At the opening ceremony, Wang Dedi, the person in charge of Dalao Cherry Valley, stood under the tent and watched happily. "We have been eating cherries here since the May Day holiday, and more than 2,000 people a day can come at most times, and there are four or five hundred people at least times." Wang Dedi told reporters that the cherries were just ripe during the May Day holiday, and tourists who like to try them came, "although there are few ripe cherries, it is no problem to try them." ”

"From today to May 20, it is a good time to eat cherries in Dalao Cherry Valley, and next week is the best time." Wang Dedi introduced, "The cherries of different varieties of cherry trees in Cherry Valley have different flavors, so you can turn around and taste more." ”

Wang Dedi is waiting for tourists to come to eat cherries, and at the opening ceremony of the cherry festival, some people bring cherries to sell. Jiang Xia of Xia Gechang Village brought cherries from this village, "Cherries from Xia Gechang Village with thin skin and thick flesh and sweet and pure taste are 25 yuan a catty, and a box of two catties is 50 yuan." After tasting it, many people bought two or three boxes or even five or six boxes, and the cherries brought by Jiang Xia quickly bottomed out. Seeing that people kept coming up to buy cherries, Jiang Xia counted them on the spot, asked everyone to pay the money first, and then called the people in the village to let them pick forty or fifty catties of cherries from the tree and send them over.

"We are mainly engaged in wholesale in the village." Jiang Xia said that in the early morning of May 10 alone, Xiagechang Village wholesaled nearly 3,000 catties of cherries, "The cherries in Laoshan Beizhai are famous and delicious, and the traders have come to receive them."

The cherry festival was sold out

Jiang Xia, a villager in Gechang, also has an identity, she is a partner of the Xiangyue Meisu Farmhouse Banquet, and on the day of the opening ceremony of the Cherry Festival, she also brought distillation. This kind of food made from dried potatoes, corn, peanuts, soybeans and other grains is deeply loved by some citizens. Jiang Xia brought the distillation, the large one is 6 yuan a piece, and the small one is 10 yuan for two.

At about 11 o'clock in the morning, the distillation brought by Jiang Xia was sold short. "6 yuan a piece, sold more than 800." Jiang Xia said, "This time it's not a lot of sales, I can go to all kinds of festivals in Laoshan District." Selling things is secondary, the key is to get the good stuff out there. Like today, many of them are bought by old customers. ”

The reporter noticed that at the opening ceremony of the Cherry Festival, there was a row of North House good product stalls. In addition to distillation, there are also dried cherry fruits, cherry nectar, cherry fruit wine, Laoshan fairy chrysanthemum and other good products of the North House.

"Laoshan Xianju has a new packaging, one flower and one box, 10 boxes of 68 yuan. One is placed in a cup and can be brewed for a day; 250 grams of cherry nectar per bottle, sold for 200 yuan per bottle; Dried cherry fruit, 50 yuan for two small bottles; Cherry fruit wine is 688 yuan a bottle, and the cherry wine reserve version is 1688 yuan a bottle. Wang Liyuan, Secretary of the Party Working Committee of Beizhai Street, said with a smile when introducing the guests to the festival, "Cherry wine does not dare to be brewed openly, otherwise there will be no cherries to eat on the Cherry Festival." ”

North House Small Cherry "SF Xianda"

Many people like to eat small cherries, but it is difficult for outsiders to eat small cherries in Beizhai. Because it is difficult to keep fresh, it is difficult for small cherries to be delivered to other places like large cherries. It is worth mentioning that the small cherry of the North House can be sent to SF Express.

At the opening site of the Cherry Festival, a special area of "Beizhai Small Cherry SF Xianda" was set up. The reporter saw at the scene that the procedure of express delivery of small cherries is more cumbersome: spread a sponge pad at the bottom of the blister box, put in the small cherries, cover the sponge pad and close the lid, put a layer of bubble film at the bottom of the foam box, put the packed blister box into the foam box, put a completely frozen two-pack cold source, seal the foam box and make a cross winding, load the carton, and seal the box.

Liu Chengtong, manager of Laoshan SF Express, told reporters that this year is the first year that SF Express has tried to express small cherries, "Since May 1, it has been more than a week now, and there are an average of nearly 200 boxes of shipments per day." This week, a large number of listings began. Liu Chengtong expects that shipments could double this week.

Liu Chengtong introduced that this year, led by Beizhai Street, there is an SF collection point in each village of Beizhai, so that the small cherries of Beizhai can be sent to all parts of the country, "all by air transportation, as long as it can be delivered the next day." Some of them are sent by citizens to relatives and friends from other places, and some are young tourists who have eaten cherries in previous years, and if they can't come this year, they will ask the familiar owner of the farmhouse banquet or the owner of the cherry orchard to express it. ”

The farmer's banquet is linked to prepare for the cherry festival

Nowadays, the Beizhai Cherry Festival is more like a spontaneous festival of local farmers, and various cultural tourism formats and cherries achieve each other.

Lu Chengcheng, the person in charge of the old Yin family's farmhouse banquet, warmed up for the Cherry Festival in his WeChat circle of friends early. On the afternoon of May 10, Lv Chengcheng told reporters that the weekend hall of his farmhouse banquet was fully booked, "This weekend will be very hard." ”

During the Cherry Festival last year, Beizhai received a total of 1.659 million tourists, driving economic income of 1.002 billion yuan, and the number of tourists received and tourism income were both set records since the festival. During the festival, the sales of various agricultural products such as mountain eggs, distillation, and wild vegetable buns soared, and tourism formats such as homestays, coffee, and camping also ushered in a peak of passenger flow.

"Maybe everyone said that it was the cherries that brought the fire to the North House Farm Banquet, is there a possibility that the North House Farm Banquet also made the cherries more popular?" Jiang Xia said that only eating cherries is not enough, and after eating cherries, you still want to eat, and only if the farmhouse banquet is done well, can you stay with tourists who eat cherries.

How to make good use of the traffic brought by cherries? Beizhai is also in the next big step: promote the acceleration of the implementation of 8 high-quality projects such as fresh fruit agriculture and Guosheng health care, build a "agricultural brand" agriculture-related industrial cluster, and cultivate and create a number of new agricultural industry projects; Continue to consolidate the traditional cherry agriculture, culture and tourism industry, cultivate and expand characteristic industries such as Laoshan fairy chrysanthemum and white maitake mushroom, start the second phase of the construction of the saffron base, increase the variety of traditional Chinese medicine, promote a number of projects to settle in Beizhai, and call the "Chinese herbal medicine planting town"; Actively cultivating industry benchmarks, it plans to spend 100 million yuan to promote the construction of the first phase of the Dalao high-end health care complex, integrate high-quality homestays such as Sakurali and art resort towns, and build a first-class homestay resort in China.

Wang Liyuan, Secretary of the Party Working Committee of Beizhai Street, said: "We must accelerate the creation of a systematic, innovative and active industrial ecosystem, so that the development momentum of Beizhai industrial chain is surging, and Beizhai will be built into a desirable 'slow life' tourist destination."

Peninsula all-media reporter Liu Xuelian