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Back in 1999! Nokia "resurrected" the classic straight phone 25 years ago, and the market was empty in seconds

author:Purple Cow News

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Remember Nokia? Recently, Nokia released a "replica" of the 1999 shape of the smartphone, and it was on the top of the hot search. Many netizens poured into Nokia's official live broadcast room, asking "Is there still 3210?" The Yangtze Evening News/Purple Cow News reporter found that the 3210 mobile phone has been sold out on major e-commerce platforms, and its Douyin and Jingdong flagship stores are currently accepting reservations, priced at 379 yuan. In the era of new smartphones, why do people love this old phone?

Back in 1999! Nokia "resurrected" the classic straight phone 25 years ago, and the market was empty in seconds

Source: Screenshot of e-commerce

The "retro spare machine" in the live broadcast room was sold out in seconds

On May 11, a reporter from Yangtze Evening News/Purple Cow News saw in Nokia's Douyin live broadcast room that the link to the small yellow car showed that the "3210" mobile phone had been sold out. The anchor said: "3210 has been sold out, and now you can make an appointment, and it will go on sale at 8 pm on May 31, priced at 379 yuan." The page shows that the number of reservations exceeds 5,000.

This Nokia 3210 phone is a classic replica and supports 4G. On May 8, when Nokia released a new mobile phone, it said: "Nokia 3210 is newly upgraded, and it still tastes like that." Classic reproduction, intelligent upgrade. ”

According to the detail page of the above product, in 1999, the classic Nokia 3210 came out, and it immediately became popular all over the world. Now the remastered version of the 3210, one of the highlights is that the charging port has been changed to Type-C, and mobile payment is supported.

Back in 1999! Nokia "resurrected" the classic straight phone 25 years ago, and the market was empty in seconds

Source: Screenshot of the e-commerce live broadcast room

Compared with smartphones, Nokia 3210 is obviously not complete in functions, and the details page also introduces that the audience of this mobile phone is "spare phone group" and "student group". In terms of App, the mobile phone supports Himalaya, Migu Music, Alipay mobile payment, etc.

The Yangtze Evening News/Purple Cow News reporter noticed that the phone has a 2.4-inch screen, a 2 million pixel camera for taking photos, and a 1450mAh battery. "The battery life is very strong, and it can take three or four days on a single charge." The anchor introduced, "The photos taken by the mobile phone can be exported by connecting to Bluetooth or data cable, and it also supports phone recording. "Nokia's classic ringtones will be played from time to time in the live broadcast room, filling the nostalgic atmosphere. There are three color options: black, blue, and gold.

Yangtze Evening News/Purple Cow News reporters searched Taobao and Jingdong platforms and found that Nokia's 3210 mobile phones have also been sold out, and Douyin and Jingdong platforms are accepting reservations.

Back in 1999! Nokia "resurrected" the classic straight phone 25 years ago, and the market was empty in seconds

Source: Screenshot of e-commerce

Netizen: This is not just a mobile phone, it is a feeling!

Since Nokia's announcement, there has been a wave of "memory killing" on the Internet. Many netizens shared their stories with Nokia: "My first phone was the Nokia 3210, which is very durable. "I dreamed back to 1999, when I had just graduated from high school." "It's not a mobile phone, it's youth." "Full of feelings."

But some people also questioned that it was "not cost-effective" to spend a few hundred yuan to buy such a mobile phone, and it was inconvenient to not use WeChat or navigate. Some people think that Nokia's reproduction of mobile phones shows that it is not innovative. However, there are also many people in the comment area who wish Nokia to reproduce other models.

In the comment area of the online shopping platform, some netizens shared their experience of using it: "The memory of the post-80s generation, the greedy snake has become colorful. If you can use WeChat, it will be perfect! "The first mobile phone in my life is 3210, and now the new version must be bought as a spare machine, and it feels super good." "Attracted all kinds of onlookers from colleagues, and I also posted a circle of friends to show off a lot of likes, satisfied!"

Back in 1999! Nokia "resurrected" the classic straight phone 25 years ago, and the market was empty in seconds

Source: Screenshot of e-commerce

The 3210 isn't Nokia's only retro phone, Nokia has launched the "Revival Family", which also includes the Nokia 8210 4G phone that "went back to 1999" and the Nokia 5710 phone that "went back" to 2007. The Nokia 220 4G phone is a new one, with a large 2.8-inch screen.

Many people buy Nokia 3210 4G because they want to revisit the classics. However, today's Nokia is completely different from the Nokia of the past, but it retains its name. Since selling its Devices & Services business to Microsoft in 2014, Nokia has pulled out of the smartphone market. Subsequently, in 2016, the Nokia brand was licensed to HMD.

Yangtze Evening News/Purple Cow News reporter Xu Jing

Proofread by Li Haihui

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